Software Alternatives & Reviews

Optimizely VS Omnisend

Compare Optimizely VS Omnisend and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Omnisend logo Omnisend

Omnisend - Marketing Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Omnisend Landing page
    Landing page //
    2021-09-06

Omnisend is the all-in-one ecommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalised messages using our powerful automation workflows and boost your sales. Grow your subscriber list with wide variety of signup forms and send converting newsletters created with the easy-to-use editor. Omnisend works with all ecommerce platforms including Shopify, WooCommerce, Bigcommerce, Magento and others.

Optimizely features and specs

No features have been listed yet.

Omnisend features and specs

  • Easy to Set-up and use: Yes
  • Free to use: Yes
  • Personalized Recommendations: Yes
  • Integrations: Designed to Integrate Seamlessly with Your Favorite Tools
  • Segmentation: Yes
  • Omnichannel: Yes, Email, SMS, Push notifications and other channels
  • Analytics and Reporting: Yes
  • Email Templates: Yes
  • Automated workflow: Yes
  • Automations: Yes
  • Popups & Forms: Yes
  • Landing Pages: Yes

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Omnisend videos

OMNISEND EMAIL MARKETING - Honest Shopify App Review by EcomExperts.io

More videos:

  • Demo - Omnisend Email Marketing and Marketing Automation for Ecommerce: Demo and Review
  • Review - Omnisend Review 2020: Good email service for shopify sites
  • Review - Omnisend Review ❇️ eCommerce Email Marketing & Automation Platform 🔥
  • Review - Klaviyo vs. Omnisend - Email Marketing For Ecommerce
  • Review - Omnisend Honest Review ❇️ eCommerce Email Marketing & Automation Platform 🔥

Category Popularity

0-100% (relative to Optimizely and Omnisend)
A/B Testing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Omnisend

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Omnisend Reviews

11 Best Email Marketing Software for eCommerce in 2023
Omnisend, one of the best email marketing software for eCommerce, excels in getting its branding right. This platform's email automation extends beyond just emails, as it seamlessly targets multiple channels, including SMS and automation. For eCommerce businesses seeking to streamline and automate their outreach across various platforms, Omnisend proves to be a delightful...
Source: www.getshow.io
Best 12 Klaviyo Alternatives for Shopify
Omnisend is an automation marketing tool that is perfect for marketing brands. It is easy to use because you can control all your marketing channels from a central point.
Source: adoric.com
7 Best Campaign Monitor Alternatives for 2023
Exclusive features: Omnisend offers a range of exclusive features to increase conversions of your signup forms, pop-ups, and email content. Users can add Wheel of Fortune, scratch cards, interactive Gift Box, and other elements to gamify their campaigns.
11 Best Omnisend Alternatives and Competitors for 2022
Several Shopify store owners have remarked that Omnisend offers limited features as compared to Omnisend competitors. In addition, the lack of features has left people dissatisfied. Which forced people to look for Omnisend alternatives.
10 Best Email Marketing Software & Email Automation Tools of 2020
By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.

Social recommendations and mentions

Based on our record, Omnisend seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Omnisend mentions (4)

  • How to set up newsletter with a coupon code in the successful sign-up message
    Yep omnisend allows you to generate discounts codes that auto link to shopify in your emails. Source: almost 3 years ago
  • Top priorities to increase exposure and sales
    What email service provider are you using? I use Omnisend for my online store, and would recommend them ( just about to launch my second store at the end of this week) Share your site link and I can take a look for you and maybe offer you some suggestions. Source: almost 3 years ago
  • Any recommended shopify apps?
    And Omnisend for all things ecom marketing (one of the best omnichannel marketing platforms built for ecom!). Source: almost 3 years ago
  • Is email marketing actually worth it
    I have two online stores and I have segmented and automated all of my flows. I use omnisend for my stores who are you using? Source: almost 3 years ago

What are some alternatives?

When comparing Optimizely and Omnisend, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.