Software Alternatives & Reviews

Optimizely VS MailChimp

Compare Optimizely VS MailChimp and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • MailChimp Landing page
    Landing page //
    2023-10-10

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Category Popularity

0-100% (relative to Optimizely and MailChimp)
A/B Testing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Web Analytics
100 100%
0% 0
Email Marketing Platforms

User comments

Share your experience with using Optimizely and MailChimp. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and MailChimp

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

MailChimp Reviews

  1. A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.
11 Best Email Marketing Software for eCommerce in 2023
In the realm of email marketing for eCommerce, MailChimp stands as a time-tested and obvious choice. With its extensive experience in the industry, MailChimp has earned its reputation as an effective email automation platform that delivers exceptional results. This powerful tool comes equipped with a range of features, including auto-scheduling, A/B testing, email analytics,...
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Sending and receiving feedback is easy with newsletter platforms like Mailchimp, Constant Contact, and especially Publicate. What makes a tool like Publicate unique is that it integrates with many email clients – Gmail, Outlook, and others.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Mailchimp is a flexible newsletter platform developed to meet the distinct requirements of businesses. One of the best email platforms, it comes complete with drag-and-drop email generation, personalized templates, and stellar segmentation options to ensure users can produce effective content that appeals to their reader base.
Source: publicate.it
13 Best Email Marketing Software for Businesses in 2022
Another thing to boast about MailChimp is that they are one of the trusted brands, so your emails will never end up in the trash box. Email sent via MailChimp are sure to land in your users' inboxes. Here's an in-depth take on MailChimp pricing with all available plans and offers.

Social recommendations and mentions

Based on our record, MailChimp seems to be more popular. It has been mentiond 85 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

MailChimp mentions (85)

  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / 23 days ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Mailchimp — 500 subscribers and 1,000 emails/month free. - Source: dev.to / 3 months ago
  • How do I see what data is shared to Mailchimp despite not having an account with them?
    I am in the process of closing down my accounts with Intuit (Mint.com & Credit Karma). I've downloaded the appropriate data from them but was directed to contact Mailchimp.com to close my account there as well. The problem is that I've never actually had a mailchimp.com account. Source: 6 months ago
  • how I got customer onboarding right
    Hubspot, Mailchimp, Activecampaign, and any other classic email marketing software can be used to fill this need. Source: 8 months ago
  • Security in Code Reviews: Ensuring Secure and Robust Software Development
    Throughout 2022, Mailchimp and its partners were targeted by cybercriminals and suffered from several attacks. In January 2023, malicious actors managed to carry out a successful phishing attack and tricked at least one Mailchimp employee into exposing their credentials. - Source: dev.to / 9 months ago
View more

What are some alternatives?

When comparing Optimizely and MailChimp, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.