Software Alternatives & Reviews

Brevo VS Optimizely

Compare Brevo VS Optimizely and see what are their differences

Brevo logo Brevo

Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Brevo Landing page
    Landing page //
    2023-10-19
  • Optimizely Landing page
    Landing page //
    2023-10-04

Brevo videos

Sendinblue Review - It's affordable, but is it any good?

More videos:

  • Review - SendinBlue Review - The Pros & Cons of the Newsletter Tool
  • Review - SendinBlue Review: Pros, Cons, and Alternatives

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Brevo and Optimizely)
Email Marketing
100 100%
0% 0
A/B Testing
0 0%
100% 100
Email Marketing Platforms
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Brevo and Optimizely

Brevo Reviews

11 Best Email Marketing Software for eCommerce in 2023
Formerly known as SendInBlue, Brevo has evolved from an email marketing platform to a versatile solution for eCommerce. With its expansion beyond email marketing, Brevo now encompasses SMS, chat, and more, offering a comprehensive range of communication options.
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
No doubt, Brevo has a user-friendly platform and prices that won't break the bank. Though some competitors have loads of automated and high tech features, Brevo’s simplicity makes it a solid choice if you're just looking to kickstart your newsletter without getting all bogged down in tech.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
Brevo's automation tools are a great resource for businesses needing to organize their email marketing. These capabilities allow for the creation of automated workflows, effectively guiding users through the campaign management process, saving time and energy along the way.
Source: publicate.it
Cheap Email Marketing Services: 6 Great Budget Tools Compared
As one of the cheapest email marketing software options, Sendinblue’s key selling point is its scalability. If you’re looking to try out an email campaign or two without investing a ton of resources, you can start out on the free plan and work your way up as needed. Plus, the fact that you can service an unlimited number of subscribers is awesome.
Source: themeisle.com
11 Sendgrid Alternatives For Your Business Email
Sendinblue offers chat, social media marketing, and SMS marketing services. It has a strong CRM tool, using which organizations can track the details of their customers. Besides, enterprises can automate their marketing messages, targeting specific audiences.

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Brevo seems to be more popular. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Brevo mentions (14)

  • CLEAN Hosting for an SMTP server?
    If you want more smooth delivery process you can also use SMTP relay services like AWS SES, sendinblue.com, smtp2go.com. Source: 11 months ago
  • [Showoff Saturday] I created cybernated -- the unified crypto newsletter for all the latest happenings around the crypto space (this includes all the different outlets)
    This is essentially a watered down version of the "MVC" architecture. I use http lib of node for server and requests, cheerio for webscraping and Sendinblue for sending the emails and mongodb (atlas) for storing all of the data. I am a beginner in backend tech, so I am tryna learn, open to any input. Source: about 1 year ago
  • free VPS SMTP relay?
    I got it working with sendinblue.com it allows up to 300 per day and is not hassle at all to setup! :). Source: over 1 year ago
  • Anyone Expeirence with SMTP Problems (bounces etc.)?
    In the mean time, I got integration working with sendinblue.com, which was fairly easy. Source: over 1 year ago
  • Best Email practices, tips and tricks
    Always use a specific service for newsletters and transactional emails, such as Mailchimp or Sendinblue. - Source: dev.to / over 1 year ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Brevo and Optimizely, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.