Software Alternatives, Accelerators & Startups
Register | Login

Optimizely VS Kevel

Compare Optimizely VS Kevel and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Optimizely logo Optimizely

A/B testing you'll actually use.

Kevel logo Kevel

Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Kevel Landing page
    Landing page //
    2023-07-27

Kevel's APIs make it easy for engineers and PMs to build their own server-side, fully-customized ad server. Top e-retailers and user communities use Kevel to build innovative ad servers to promote anything from native ads to internal content to sponsored listings.

Engineers reliably see a 90%+ reduction in dev time using Kevel's APIs versus doing it entirely from scratch. Kevel's customer list includes Fortune 500 brands, public companies, and unicorn startups, including Klarna, Yelp, Edmunds, Bed Bath & Beyond, Ticketmaster, Wattpad, imgur, Strava, and many more.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Kevel features and specs

  • Customizable Ad Infrastructure
    Kevel allows businesses to build and control their ad serving platforms, giving them the flexibility to design a system tailored to their specific needs.
  • API-First Approach
    Kevel provides robust APIs that make it easy to integrate with existing systems and applications, facilitating seamless ad management and delivery.
  • Rapid Implementation
    With Kevel, businesses can quickly set up and start serving ads, thanks to its user-friendly interface and comprehensive developer documentation.
  • Scalability
    Kevel handles high traffic volumes and can scale with the growing needs of a business, ensuring consistent performance without disruption.
  • Advanced Targeting and Reporting
    Kevel offers sophisticated targeting options and detailed reporting, enabling businesses to optimize their ad campaigns for better ROI.

Possible disadvantages of Kevel

  • Cost
    Kevel's advanced features and customization capabilities come at a higher price point, which might not be suitable for smaller businesses or startups with limited budgets.
  • Complexity for Non-Technical Users
    The platform's rich feature set and API-driven design can be overwhelming for users without technical expertise, potentially requiring additional training or support.
  • Integration Challenges
    While Kevel offers strong API support, integrating it into a complex, existing infrastructure may still pose challenges and require dedicated development resources.
  • Limited Ready-Made Solutions
    Unlike some other ad-serving platforms, Kevel focuses on customizability over ready-made solutions, which means businesses need to invest time in building and fine-tuning their ad infrastructure.
  • Dependence on Technical Resources
    The high degree of customization and flexibility may necessitate ongoing support from developers or engineers, which could be a limitation for companies with constrained technical resources.

Analysis of Kevel

Overall verdict

  • Overall, Kevel is a solid choice for businesses seeking flexibility and control over their advertising technology stack. It's particularly effective for companies that need custom solutions rather than one-size-fits-all ad products.

Why this product is good

  • Kevel is recognized for its comprehensive suite of APIs that enable companies to quickly and easily build custom ad platforms. The platform provides robust support for ad serving, user targeting, and analytics, making it a suitable choice for businesses looking to implement personalized advertising experiences. Moreover, it emphasizes privacy and compliance, which is increasingly important in today's digital landscape.

Recommended for

  • Companies developing custom ad platforms
  • Businesses prioritizing privacy and compliance in advertising
  • Organizations requiring robust API support for ad serving
  • Teams that prefer flexible ad solutions over packaged products

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Kevel videos

+ Add

Overview of Kevel

Category Popularity

0-100% (relative to Optimizely and Kevel)

Optimizely

Kevel

A/B Testing
100 100%
A/B Testing
0% 0
Advertising
0 0%
Advertising
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Ad Networks
0 0%
Ad Networks
100% 100

User comments

Share your experience with using Optimizely and Kevel. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Kevel

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Kevel Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
Adzerk is a suite of APIs that make it easy for engineers and PMs to design, build, and launch a fully-customized, server-side ad server. Sold as an infrastructure-as-a-service for enterprises, plans start in the $3K-$5K/month range and scale based on needed features and monthly request volume.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
AdZerk offers members of the ad industry a unique and custom solution unlike any other. With the AdZerk API, users can build custom online ad serving platforms to cater to their own specific needs.
Source: www.monetizemore.com

What are some alternatives?

When comparing Optimizely and Kevel, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

Loading...