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Optimizely VS HubSpot CRM

Compare Optimizely VS HubSpot CRM and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

HubSpot CRM logo HubSpot CRM

Free CRM software for small businesses.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • HubSpot CRM Landing page
    Landing page //
    2023-06-08

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

HubSpot CRM features and specs

  • Ease of Use
    HubSpot CRM is known for its user-friendly interface and simple setup process, making it accessible for users with minimal technical skills.
  • Free Plan
    HubSpot offers a free version of its CRM, which includes a variety of useful features suitable for small businesses or startups.
  • Integration Capabilities
    The platform supports a wide range of integrations with other software tools, including email marketing, social media, and customer support platforms.
  • Comprehensive Suite
    HubSpot CRM is part of a larger suite of marketing, sales, and service tools, allowing for seamless data flow and unified customer management.
  • Automation Features
    It offers robust automation capabilities, such as automated email chains and workflow creation, which can help streamline business processes.
  • Detailed Reporting
    The CRM provides detailed, customizable reporting features that help in tracking performance metrics and making data-driven decisions.

Possible disadvantages of HubSpot CRM

  • Cost for Advanced Features
    While the free plan is useful, access to more advanced features and deeper customization options requires upgrading to a paid plan, which can be expensive.
  • Complexity for Advanced Functions
    The platform can become complex and harder to navigate when trying to utilize advanced features, which may require a more significant learning curve.
  • Storage Limitations
    The free version has limitations on data storage and the number of contacts you can manage, which may not be sufficient for larger businesses.
  • Customer Support
    Some users have reported that the quality of customer support can vary, and prompt assistance might not always be available, especially for users on the free plan.
  • Customization Constraints
    While it offers various customization options, there are still limitations on customization compared to some other CRM solutions, which can be a drawback for businesses with very specific needs.
  • Email Restrictions
    There are restrictions on the number of emails that can be sent per day in the free plan, which might limit marketing campaign outreach efforts.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

HubSpot CRM videos

+ Add

The Ultimate In-depth HubSpot CRM Demo

More videos:

  • Review - Introduction to HubSpot CRM
  • Tutorial - HubSpot CRM Review 🏆 (FREE) HubSpot Best Free CRM Tutorial Review👍🏼
  • Tutorial - How To Use HubSpot CRM | All-In-One FREE CRM Software for Small Business (HubSpot Tutorial)
  • Review - WATCH THIS BEFORE USING HUBSPOT! Hubspot CRM Review 2022 - BEST CRM Software?!
  • Tutorial - HubSpot CRM Tutorial for Beginners (2023)

Category Popularity

0-100% (relative to Optimizely and HubSpot CRM)

Optimizely

HubSpot CRM

A/B Testing
100 100%
A/B Testing
0% 0
CRM
0 0%
CRM
100% 100
Analytics
100 100%
Analytics
0% 0
Sales
0 0%
Sales
100% 100

User comments

Share your experience with using Optimizely and HubSpot CRM. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and HubSpot CRM

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

HubSpot CRM Reviews

7 Best Personal CRM Systems in 2020
Hubspot CRM – the free plan includes some general features like form creation, email marketing, and reporting dashboards.
Source: zoowho.com
8 Best CRM for eCommerce Business in 2019
HubSpot is well-known for being an inbound marketing pioneer. With HubSpot CRM, you have the chance to master inbound marketing and gain solid ground in your particular eCommerce business segment. HubSpot enables you to build a foundation of trust with your potential and existing customers by helping you craft relevant and engaging that is on-brand. It’s a tool created...
Source: www.softwaresuggest.com

What are some alternatives?

When comparing Optimizely and HubSpot CRM, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Zoho CRM - Omnichannel CRM for Businesses of all sizes

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Freshsales CRM - A full-fledged CRM for high-velocity sales teams.

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