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Optimizely VS GraphCMS

Compare Optimizely VS GraphCMS and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

GraphCMS logo GraphCMS

The GraphQL Headless CMS
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • GraphCMS Landing page
    Landing page //
    2023-03-19

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

GraphCMS features and specs

  • GraphQL Native
    GraphCMS is designed around GraphQL, allowing for flexible and efficient querying of data and improving developer experience.
  • Headless CMS
    It serves as a headless CMS, separating content management from presentation, providing flexibility in delivering content to multiple channels such as websites, mobile apps, and IoT devices.
  • Scalability
    GraphCMS offers scalable architecture, capable of handling large volumes of content and high traffic, making it suitable for enterprise-level projects.
  • Content Modeling
    It provides advanced content modeling capabilities, allowing users to create complex and custom content structures tailored to their specific needs.
  • API-first Approach
    GraphCMS uses an API-first approach, facilitating easy integration with other tools and services within your digital ecosystem.
  • Extensive Plugins and Integrations
    It supports a wide array of plugins and integrations, enhancing functionality and streamlining workflows.
  • Real-time Updates
    Supports real-time updates, essential for applications that require most updated content without delay.
  • Multilingual Support
    Offers robust multilingual support, allowing content creators to manage and deliver content in multiple languages seamlessly.

Possible disadvantages of GraphCMS

  • Pricing
    Compared to some alternatives, GraphCMS can be relatively expensive, especially for small businesses or individual developers.
  • Learning Curve
    The GraphQL-based approach might have a learning curve for those unfamiliar with GraphQL, potentially increasing the time needed to onboard new developers.
  • Complexity for Simple Projects
    GraphCMS's advanced features and capabilities might be overkill for simpler projects, where a more basic CMS could suffice.
  • Dependency on External Services
    Being a cloud-based service, it requires a reliable internet connection and can be dependent on the service uptime and performance of GraphCMS infrastructure.
  • Limited Built-in Marketing Tools
    It lacks some built-in marketing tools that other CMS platforms might offer, requiring additional integration for comprehensive marketing functionalities.

Analysis of GraphCMS

Overall verdict

  • Yes, GraphCMS is considered a good option for those looking for a headless CMS solution with strong API capabilities and flexibility in content management.

Why this product is good

  • GraphCMS is often regarded as a good choice for handling content management solutions because it combines the flexibility of headless CMS with powerful GraphQL APIs. It allows for efficient content querying and management, offers scalability, and provides a smooth user experience with a modern UI. Additionally, its integration with various technologies and platforms makes it adaptable for different development environments.

Recommended for

    GraphCMS is recommended for developers and companies looking for a scalable and flexible content management solution, particularly those who prefer working with GraphQL APIs. It is ideal for projects requiring complex content structures, such as e-commerce platforms, large-scale websites, and applications needing customized content delivery across different channels.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

GraphCMS videos

+ Add

GraphCMS + eCommerce

More videos:

  • Review - GraphCMS x Next.js | Working with getStaticProps, getStaticPaths and GraphQL

Category Popularity

0-100% (relative to Optimizely and GraphCMS)

Optimizely

GraphCMS

A/B Testing
100 100%
A/B Testing
0% 0
CMS
0 0%
CMS
100% 100
Analytics
100 100%
Analytics
0% 0
Blogging
0 0%
Blogging
100% 100

User comments

Share your experience with using Optimizely and GraphCMS. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and GraphCMS

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

GraphCMS Reviews

34 Headless CMS That Should Be On Your Radar
GraphCMS allows you to develop a hosted GraphQL back-end for your application where you can define relations, structures, and permissions of your application data. It also comes with a number of tools to create and manage your content, including text editors, asset management, workflows, user roles, and multi-lingual support.
Source: www.cmswire.com

Social recommendations and mentions

Based on our record, GraphCMS seems to be more popular. It has been mentiond 19 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

GraphCMS mentions (19)

  • Build a Task Manager CRUD App with React and Hygraph
    Hygraph, formerly known as GraphCMS, is a backend-only content management system (i.e., a headless CMS) that uses GraphQL to query data and perform mutations (or updates) to the content, making it accessible via a single endpoint (API) for display on any device without a built-in frontend or presentation layer. It allows teams to use a single content repository to deliver content from a single source to endless... - Source: dev.to / over 2 years ago
  • free-for.dev
    GraphCMS - Offers free tier for small projects. GraphQL first API. Move away from legacy solutions to the GraphQL native Headless CMS - and deliver omnichannel content API first. - Source: dev.to / over 2 years ago
  • Generate Types for Your GraphQL Schemas in 5 Minutes
    I'm building an app using GraphCMS (super awesome, by the way) but the only gotcha is it doesn't offer a plugin to export your schema types. Since I can't function without TypeScript, that was a big problem the second I tried to write mutations or generate static pages using my schemas. - Source: dev.to / almost 3 years ago
  • Serverless blog with 11ty, GraphCMS and Firebase
    In comes GraphCMS, a competitor of the beloved DatoCMS. It lacks some features - like repeatable blocks and the UI is a bit too cluttered, but has a generous free tier. For a blog, this will do just fine. - Source: dev.to / over 3 years ago
  • Using GitHub as a CMS
    I found most people were happy to recommend other headless CMS services like Strapi, Sanity, GraphCMS, etc which did seem to do the job I wanted of providing a platform for me to curate & manage my content without having to redeploy. But most of them had the same issues that I didn't like. - Source: dev.to / over 3 years ago
View more

What are some alternatives?

When comparing Optimizely and GraphCMS, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Contentful - You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Prismic - prismic.io is a web software you can use to manage content in any kind of website or app. API-driven.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

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