Software Alternatives, Accelerators & Startups

Strapi VS Optimizely

Compare Strapi VS Optimizely and see what are their differences

Strapi logo Strapi

Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Strapi
    Image date //
    2024-06-07
  • Optimizely Landing page
    Landing page //
    2023-10-04

Strapi features and specs

  • Open Source
    Strapi is an open-source platform, meaning it's free to use and has an active community contributing to its improvement. This can lead to rapid innovation and a wealth of community-driven resources.
  • Customization
    Strapi offers high levels of customization, allowing developers to tailor the content management system to their specific needs. This is beneficial for unique projects with specific requirements.
  • Headless CMS
    As a headless CMS, Strapi decouples the backend from the frontend, enabling developers to use any frontend technology they prefer, which increases flexibility and scalability.
  • RESTful and GraphQL APIs
    Strapi automatically generates RESTful APIs and also supports GraphQL out of the box. This makes it easier to integrate with various types of applications.
  • User-Friendly Interface
    Strapi provides a user-friendly admin panel that is powerful yet easy to use, making content management less of a chore for non-technical users.
  • Plugin Ecosystem
    Strapi has a growing ecosystem of plugins that can extend its functionality, allowing users to add features without extensive custom development.

Possible disadvantages of Strapi

  • Learning Curve
    Although Strapi is highly customizable, it can have a steep learning curve for new users, especially those who are not familiar with JavaScript and modern web development practices.
  • Performance Issues
    In some cases, users have reported performance issues, particularly when handling large amounts of data or complex queries, which may require optimization.
  • Community Support Variability
    While Strapi has an active community, the level of support and available third-party resources can vary, especially when compared to more mature CMS platforms.
  • Limited Built-in Features
    Out of the box, Strapi might lack some features that come built-in with other CMS platforms, requiring users to implement or configure these features themselves.
  • Self-Hosting Requirement
    Strapi requires self-hosting, which means you need to manage your own servers and infrastructure. This can be a downside for those looking for a fully managed solution.
  • Frequent Updates
    Frequent updates can sometimes introduce breaking changes, requiring developers to continuously adapt their codebase to stay current.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of Strapi

Overall verdict

  • Strapi is generally considered a good choice for developers looking for an open-source headless CMS.

Why this product is good

  • Strapi offers the advantage of being open-source and highly customizable, which allows developers to tailor it to specific project requirements. It supports GraphQL and RESTful APIs, making it versatile for various use cases. Its user-friendly admin panel simplifies content management, while the extensive plugin architecture allows for enhanced functionality.

Recommended for

    Strapi is recommended for developers and development teams looking for a flexible and customizable CMS solution, particularly those who need a headless CMS that integrates easily with modern frontend frameworks like React, Vue, or Angular. It's also suitable for organizations that prefer an open-source solution they can modify according to their needs.

Strapi videos

Let's Checkout... #Strapi CMS

More videos:

  • Review - Quick Strapi Review
  • Review - Learn Strapi in 12 minutes 🚀

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Strapi and Optimizely)
CMS
100 100%
0% 0
A/B Testing
0 0%
100% 100
Blogging
100 100%
0% 0
Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Strapi and Optimizely

Strapi Reviews

21 Headless CMS Platforms That You Should Check Out
Strapi is one of the most used headless CMS platforms. Strapi is an open-source headless CMS that is customizable and easy to use. Companies such as Walmart, eBay, Toyota, IBM use this platform.
Source: popupsmart.com
Best Headless CMS in 2022
Strapi is an open-source Node.js headless content management system, which means that the entire codebase is available on GitHub and thrives on contributors. Strapi generates a working RESTful API or uses GraphQL for developers in minutes after installation. Data is made available through a customizable API. It’s important to note that Strapi is a self-hosted, not a SaaS...
Source: flatlogic.com
Best Node.js CMS platforms for 2022
Strapi is a popular, flexible, and open-source headless CMS that enables us to create rich digital experiences. Strapi provides REST and GraphQL APIs developers can use to access the content stored in its repository.
Best Headless CMS for 2020
Valid argument. But what is the alternative? Strapi on a server with a Database? What about doing backups? Isn't it even more complicated? In a git-based CMS you can at least undo all changes, which isn't that easy with a database.
Source: dev.to
11 Headless CMS to Consider for Modern Application
Strapi is an opensource CMS intended to be transparent and striving to be a perfect balance between a CMS, framework, and an automation tool to speed-up back-end development and management.
Source: geekflare.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, Strapi seems to be more popular. It has been mentiond 337 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Strapi mentions (337)

  • Strapi Email and Password Authentication with Next.js 15: Part 1
    Strapi offers multiple authentication methods to secure your application:. - Source: dev.to / about 2 months ago
  • Build a Strapi 5 Plugin with Medium & Dev.to APIs — Part 1
    One of the features of the Strapi CMS is the ability it gives you to unlock the full potential of content management, thus allowing you to build custom features for yourself and the community. Victor Coisne, the VP of marketing at Strapi, explained this in his article “Building Communities That Drive Growth”. - Source: dev.to / 2 months ago
  • Mastering Next.js 15 Caching: dynamicIO and the 'use cache'
    We'll be using Strapi for our backend API layer. Strapi is a headless, decoupled, API-driven content management system that lets you manage and serve content directly from an admin panel—in just a few minutes. - Source: dev.to / 3 months ago
  • Building a Customer Support Portal with Strapi, GPT, and Next.js (Part 1)
    In this 3-part series, I will walk you through building a robust customer support portal using Strapi, GPT, and Next.js. You will learn how to set up the backend, integrate AI-driven support using GPT, and implement user authentication to manage customer queries effectively, ensuring a seamless experience that fosters trust and loyalty. For the first part of this series, you will learn how to set up Strapi for the... - Source: dev.to / 3 months ago
  • A Guide to Role-Based Access Control (RBAC) in Strapi
    Familiarity with Strapi CMS(Content Management System). - Source: dev.to / 3 months ago
View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Strapi and Optimizely, you can also consider the following products

Contentful - You don't need another CMS. You need a better way to manage content — unified, structured, and ready to deploy to any digital channel.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Sanity.io - Sanity.io a platform for structured content that comes with an open-source editor that you can customize with React.js.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.