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Optimizely VS Clickfunnels

Compare Optimizely VS Clickfunnels and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Clickfunnels logo Clickfunnels

Optimize sales page with a simple drag-n-drop interface
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Clickfunnels Landing page
    Landing page //
    2023-01-17

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Clickfunnels features and specs

  • Ease of Use
    Clickfunnels provides an intuitive drag-and-drop interface that makes it easy for users of all technical levels to create sales funnels.
  • All-in-One Solution
    Clickfunnels offers a comprehensive set of tools that include landing pages, email autoresponders, and payment gateways, eliminating the need for multiple software.
  • Customizable Templates
    The platform offers a wide variety of pre-designed templates that are customizable to fit different types of businesses and conversion goals.
  • A/B Testing
    In-built A/B testing features allow users to optimize their funnels by comparing different versions and choosing the best-performing one.
  • Support and Community
    Clickfunnels has a robust support system which includes online tutorials, webinars, and an active community that helps users resolve issues quickly.

Possible disadvantages of Clickfunnels

  • Cost
    Clickfunnels can be relatively expensive, especially for small businesses or startups, with pricing starting from $97 per month.
  • Learning Curve
    Although aimed to be user-friendly, the depth of features and functionalities can be initially overwhelming, requiring a significant time investment to master.
  • Page Load Speed
    Some users have reported that pages created with Clickfunnels can be slower to load, potentially affecting user experience and conversion rates.
  • Limited Customization
    While it offers customizable templates, the level of granular customization is limited compared to other advanced web development tools.
  • Tied to Platform
    Building your entire sales funnel in Clickfunnels means that you are heavily reliant on their platform, making it difficult to migrate away if you decide to switch services.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Clickfunnels videos

+ Add

Honest ClickFunnels Review [2020] - The Good, The Bad, The Ugly

More videos:

  • Review - ClickFunnels Review Video Alert| Don't Buy ClickFunnels - Top 5 Reasons

Category Popularity

0-100% (relative to Optimizely and Clickfunnels)

Optimizely

Clickfunnels

A/B Testing
85 85%
A/B Testing
15% 15
Website Builder
0 0%
Website Builder
100% 100
Analytics
100 100%
Analytics
0% 0
CMS
0 0%
CMS
100% 100

User comments

Share your experience with using Optimizely and Clickfunnels. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Clickfunnels

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Clickfunnels Reviews

Top 57 Thinkific Alternatives: Best 7 & Other 50 Platforms
ClickFunnels is a platform that allows you to build a funneling website and transform your usual website visitors into leads that will bring you some actual profit. The individual approach to every user will ensure that they will get recommendations of products that they are potentially interested in. Also, email and social media campaigns may help you to generate even more...
Source: uteach.io
10 Best Kajabi Alternatives for 2022: Which One to Use?
ClickFunnels is primarily a sales funnel software that allows you to quickly build sales funnels with lead generation pages, sales pages, and checkout pages. While it isn’t a like-for-like replacement for Kajabi, it can still be an effective alternative in specific scenarios.
Source: sellcoursesonline.com
10 Best Kajabi Alternatives 2022
Online course creation isn’t ClickFunnels’ prime focus. So, it’s safe to say that other Kajabi alternatives on this list make it easier for you to create a better student experience. For instance, ClickFunnels doesn’t boast any quizzing functionality, and its themes aren’t very versatile or well designed. There’s also no inbuilt feature for creating a discussion area, and...
Source: athemes.com
ClickFunnels Review
One thing that you need to take note of though is that pricing is a bit high especially for small businesses and solopreneurs. So, the service might be excessive if you’re only selling a few products or services. There may be other options out there that are more attuned to your needs and budget. Try a tool like LeadPages if ClickFunnels is prohibitively expensive. I don’t...
Source: www.growthmarketingpro.com

What are some alternatives?

When comparing Optimizely and Clickfunnels, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Unbounce - Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

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