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Unbounce VS Optimizely

Compare Unbounce VS Optimizely and see what are their differences

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Grow Revenue, Reduce Customer Churn, Retain Customers. Reward-driven customer loyalty & retention programmes, partner marketing platform and referral programmes featured
Contents:
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  2. » Videos
  3. » Reviews
  4. » Alternatives

Unbounce logo Unbounce

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Unbounce Landing page
    Landing page //
    2023-10-10

Convert 30% more with high-performing landing pages. With Unbounce’s AI-powered landing page creation and optimization platform, you can build higher-converting campaigns that’ll help you scale your marketing without limits. Build landing pages faster with AI. Unbounce landing pages have helped businesses turn billions of visitors into leads, sales, and signups. (Literally.) Combining that data with AI, Unbounce lets you create custom landing pages twice as fast as old-school builders.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Unbounce features and specs

  • Landing Page Builder
  • AI Technology
  • A/B Testing
  • Website Conversions

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Unbounce videos

+ Add

Unbounce Review - Can It Increase Your Conversions Rates?

More videos:

  • Review - Unbounce Review: Why It's The Best landing page Builder
  • Review - Unbounce Landing Page Builder Tool Review

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Unbounce and Optimizely)

Unbounce

Optimizely

Landing Pages
100 100%
Landing Pages
0% 0
A/B Testing
32 32%
A/B Testing
68% 68
Analytics
0 0%
Analytics
100% 100
Marketing
100 100%
Marketing
0% 0

User comments

Share your experience with using Unbounce and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Unbounce and Optimizely

Unbounce Reviews

21 Best Lead Generation Software for 2024
Unbounce helps you build high-converting landing pages for webinars, physical products, high-ticket services, etc.
Source: www.sender.net
14 Best Linktree Alternatives To Check Out in 2024
Unbounce allows you to create a custom landing page that’s responsive in design and without having to write a single line of code. More than 15,000 companies use their products.
Source: www.socialmention.com
10 A/B testing tools to help improve conversions
Unbounce lets you build, publish and test responsive landing pages, without any knowledge of HTML. With its friendly, easy to use interface, working with elements is simple, with the ability to tweak any aspect of your page. Using the drag-and-drop tool you can drag in images, text, video and even maps into your pages and organize them. Unbounce integrates with a variety of...
Source: mashable.com
How to Choose the Right Testing Software For Your Business
When creating a new landing page, Unbounce is our company’s go-to for A/B testing conversions. It is quick, gets the job done, and the analytics are actionable. We can’t live without its confidence score rating, which tells you how likely a good conversion rate is, or whether it is mere luck. – Brian Curliss, CEO MailLift
Source: www.crazyegg.com
5 Cheaper Alternatives to Unbounce (That Work!)
Usability Testing Singapore » Information Architecture » 5 Cheaper Alternatives to Unbounce (That Work!) 5 Cheaper Alternatives to Unbounce (That Work!)
Source: usabilitytesting.sg

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Unbounce seems to be more popular. It has been mentiond 15 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unbounce mentions (15)

View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Unbounce and Optimizely, you can also consider the following products

LeadPages - LeadPages™ Software is the world's easiest landing page generator. It's the easiest way to build conversion optimized & mobile responsive landing pages.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Instapage - Backed by award winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Landingi - Build unlimited landing pages quickly and easily. Get more leads, maximize sales and watch your business grow.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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