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Optimizely VS Ahrefs

Compare Optimizely VS Ahrefs and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Ahrefs features and specs

  • Comprehensive Data
    Ahrefs offers extensive data on backlinks, keywords, and site audits, allowing users to make well-informed decisions on their SEO strategies.
  • User-Friendly Interface
    The platform has an intuitive and easy-to-navigate interface, making it accessible for both beginners and experienced SEO professionals.
  • Accurate Backlink Analysis
    Ahrefs is known for its accurate and up-to-date backlink data, which is crucial for comprehensive SEO analysis and strategy development.
  • Robust Keyword Research
    The keyword research tools in Ahrefs provide detailed information and insights, helping users to identify valuable keywords for their content.
  • Site Audit Capabilities
    Ahrefs' site audit feature helps identify and fix on-site SEO issues, improving overall website health and performance.
  • Continuous Updates
    Ahrefs frequently updates its database and introduces new features, ensuring users have access to the latest SEO tools and data.
  • Competitive Analysis
    The platform allows users to analyze competitor websites in-depth, giving insights into their strategies and helping to identify opportunities.

Possible disadvantages of Ahrefs

  • High Cost
    Ahrefs is relatively expensive compared to other SEO tools, which may be a barrier for small businesses or individual users with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, the vast array of features and data can initially be overwhelming for new users, requiring time to master.
  • Limited Access in Basic Plan
    The lower-tier plans limit access to certain data and features, potentially necessitating an upgrade to higher-cost plans for full functionality.
  • No Free Trial
    Ahrefs does not offer a free trial, which can make it challenging for potential users to fully assess its value before committing to a subscription.
  • API Limitations
    Access to the API is restricted and may not be comprehensive enough for advanced users requiring extensive data integration capabilities.
  • Occasional Data Gaps
    Despite frequent updates, there may occasionally be gaps or delays in data, particularly for niche or emerging markets.
  • Limited Customer Support Options
    Customer support is mainly provided via email, which might not be sufficient for urgent issues or users preferring instant support options like live chat.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Ahrefs videos

+ Add

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Category Popularity

0-100% (relative to Optimizely and Ahrefs)

Optimizely

Ahrefs

A/B Testing
100 100%
A/B Testing
0% 0
SEO Tools
0 0%
SEO Tools
100% 100
Analytics
100 100%
Analytics
0% 0
SEO
0 0%
SEO
100% 100

User comments

Share your experience with using Optimizely and Ahrefs. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Ahrefs

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Ahrefs Reviews

  1. Cyra Brown
    · Owner at Beginu ·
    Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    🏁 Competitors: SEMRush
The 16 Best Moz Alternatives for Every Budget 
Unlike competitors, Ahrefs doesn’t offer a free trial. To start using Ahrefs, you must purchase the Lite plan for $129.
Source: trafficthinktank.com
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Source: www.madx.digital
10 Moz Pro Alternatives in 2025 [Free and Paid]
Starting at $129/month, Ahrefs is slightly more expensive than Moz Pro but offers advanced features that justify the investment. For users who require detailed backlink data and in-depth SEO analysis, Ahrefs is a top choice.
Source: www.madx.digital
The best alternatives to SE Ranking in 2024
But all this comes at a price. Ahrefs is quite expensive, especially considering that even with a subscription, its use is not unlimited. At the beginning of each month, you are allocated a number of credits, which varies depending on the plan, and these credits are depleted as you use many of its features. And believe me, the credits run out faster than you realize.
Source: dinorank.com
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Ahrefs excels in providing users with in-depth backlink data. It helps to uncover new link-building opportunities and analyze competitors’ backlink strategies. Its user-friendly interface and accurate data make it a favorite among SEO professionals.
Source: www.flyingvgroup.com

Social recommendations and mentions

Based on our record, Ahrefs seems to be more popular. It has been mentiond 115 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Ahrefs mentions (115)

  • What We Did to Gain 3,000 GitHub Stars for the Liam Repository
    Used Ahrefs to check backlinks of competitors and similar products, adding sites that featured those products to our list of candidates. - Source: dev.to / 16 days ago
  • How to scrape Crunchbase using Python in 2024 (Easy Guide)
    Sitemap is a standard way of site navigation used by crawlers like Google, Ahrefs, and other search engines. All crawlers must follow the rules described in robots.txt. - Source: dev.to / 4 months ago
  • How much does it cost to build and run a profitable side project?
    I eventually made my peace with email marketing, but I still dread marketing in general. That's why I like the idea of SEO, which performs like passive marketing in some sense. I used to have a Keysearch membership, but I wasn't sure about the accuracy of some of the results I was getting on my keyword research. I ended up getting an Ahrefs membership, which costs a lot more but is supposed to offer much more... - Source: dev.to / 4 months ago
  • How to Write Effective Texts for Blogs: Tips and AI Tools to Boost Your Content
    Search engine optimization (SEO) is essential for driving traffic to your blog. Include relevant keywords throughout your post, especially in the title, subheadings, and the body. However, avoid keyword stuffing—your writing should still sound natural. Tools like Google Keyword Planner or Ahrefs can help you find the right keywords for your niche. - Source: dev.to / 4 months ago
  • Ahrefs vs Semrush | Which One is Better
    Ahrefs is an online software suite used for SEO and content marketing. You can discover the most valuable keywords to target, see the content that's ranking for those terms, find link building opportunities, analyze your competitors' sites. The advanced application tracking system lets its users track search engine rankings and positions. - Source: dev.to / 12 months ago
View more

What are some alternatives?

When comparing Optimizely and Ahrefs, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

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