Software Alternatives, Accelerators & Startups
Register | Login

OneSignal VS Optimizely

Compare OneSignal VS Optimizely and see what are their differences

UserGuiding
Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

OneSignal logo OneSignal

Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • OneSignal
    Image date //
    2024-09-12
  • Optimizely Landing page
    Landing page //
    2023-10-04

OneSignal features and specs

  • Ease of Use
    OneSignal offers a user-friendly interface and straightforward setup process, making it accessible even for those with limited technical knowledge.
  • Multi-Platform Support
    The service supports a wide range of platforms including iOS, Android, and web browsers, allowing for comprehensive push notification campaigns.
  • Free Tier
    OneSignal provides a generous free tier that includes many features, which is highly beneficial for startups and small businesses with budget constraints.
  • Automation Capabilities
    Offers robust automation features like automated messaging, segmentation, and personalized notifications, enhancing user engagement.
  • Analytics
    Provides detailed analytics and reporting, allowing users to track the performance of their notifications and optimize campaigns.
  • Integrations
    Supports integration with various platforms and services such as WordPress, Shopify, and Google Analytics, making it versatile and adaptable to different needs.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

OneSignal videos

+ Add

OneSignal Product Demo

More videos:

  • Review - Send Push Notifications Through Wordpress Using OneSignal
  • Demo - OneSignal: Product Demo/Overview

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to OneSignal and Optimizely)

OneSignal

Optimizely

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Web Push Notifications
100 100%
Web Push Notifications
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using OneSignal and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare OneSignal and Optimizely

OneSignal Reviews

Best WordPress Push Notification Plugins For Publishers
Looking for OneSignal alternatives?Check out this in-depth OneSignal comparison guide to make the right choice.
Source: www.izooto.com
35 Best Free Push Notification Services and Tools (+ Open Source Push Notification Services to Consider)
OneSignal is a prominent notification aggregator. Users will be able to send push notifications across different platforms, as well as SMS and emails, making it a well-rounded tool for all messaging. OneSignal offers many capabilities including A/B testing, API service, analytics, segmentation, and personalization. On the free tier, developers can send 1 push message, email,...
Source: www.magicbell.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, OneSignal seems to be more popular. It has been mentiond 26 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OneSignal mentions (26)

View more

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing OneSignal and Optimizely, you can also consider the following products

iZooto - Engage your mobile and desktop web users with intelligent web push notifications.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

PushCrew - Push Notifications for Websites

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Loading...