Software Alternatives & Reviews

Omniture VS Google Optimize

Compare Omniture VS Google Optimize and see what are their differences


Omniture is an online web analytics and business solutions marketing suite powered by Adobe Systems.

Optimize is a product that allows you to work with website experimentation.
Omniture Landing Page
Omniture Landing Page
Google Optimize Landing Page
Google Optimize Landing Page

Omniture details

Categories
Analytics Business Intelligence Web Analytics
Website omniture.com  

Google Optimize details

Categories
A/B Testing Conversion Optimization Web Analytics
Website marketingplatform.google.com  

Omniture videos

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Google Optimize videos

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • - Google Optimize Review | Flaunt Digital
  • - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Omniture and Google Optimize)
43
43%
57%
57
8
8%
92%
92
33
33%
67%
67
0
0%
100%
100

Reviews

These are some of the external sources and on-site user reviews we've used to compare Omniture and Google Optimize

Omniture Reviews

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Google Optimize Reviews

15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

What are some alternatives?

When comparing Omniture and Google Optimize, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Optimizely - A/B testing you'll actually use.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

WebTrends - Webtrends digital marketing solutions takes analytics On Demand and analytics software into the web tracking future with Analytics 9.

User reviews

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