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Omniture VS Google Analytics

Compare Omniture VS Google Analytics and see what are their differences


Omniture is an online web analytics and business solutions marketing suite powered by Adobe Systems.

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Omniture Landing Page
Omniture Landing Page
Google Analytics Landing Page
Google Analytics Landing Page

Omniture details

Categories
Analytics Business Intelligence Web Analytics
Website omniture.com  

Google Analytics details

Categories
Analytics Web Analytics Mobile Analytics Business Intelligence A/B Testing
Website analytics.google.com  

Omniture videos

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Google Analytics videos

Google Analytics Review

More videos:

  • - Google Analytics, Ultimate Beginner’s Guide
  • - Google Analytics Review

Category Popularity

0-100% (relative to Omniture and Google Analytics)
2
2%
98%
98
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2%
98%
98
100
100%
0%
0
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100

Reviews

These are some of the external sources and on-site user reviews we've used to compare Omniture and Google Analytics

Omniture Reviews

We have no reviews of Omniture yet.
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Google Analytics Reviews

Free SEO Tools To Improve Your Rankings
Google Analytics - Advanced web analytics tool by Google, that allows you to monitor and analyze your visitors in real-time and shows you detailed reports about your website audience. It's probably the most popular web analytics application used by millions worldwide. It's also can integrate with other Google services from Google Marketing Platform such as GSC (Google Search...
Best Customer Analytics Tools and Software in 2021
One of the most famous customer analytics tools on our list is Google Analytics. Google Analytics is used by over half of the website owners (55.6% of all the websites) and is a great way to find key customer data points for your website and app.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
Kicking off our list is free to use and the most famous website analytics tool, Google Analytics. The go-to tool for the majority of people out there, Google Analytics is used by 55.5% of all the websites, which is a traffic analysis tool market share of 85.2%!
Source: blog.elink.io
Top 5 open source alternatives to Google Analytics
Many businesses of all sizes use Google Analytics. But if you want to keep control of your data, you need a tool that you can control. You won’t get that from Google Analytics. Luckily, Google Analytics isn’t the only game on the web.
Source: opensource.com
Find the Best Mixpanel Alternatives for Your Product Team
You can set up custom events manually in Google Analytics, but you’ll hit a major roadblock when trying to connect that data cleanly back to specific users. GA makes it hard to link visits from different devices and sessions to a single person. You’ll also have to use Google Tag Manager to track user behaviors like clicks, form submissions, or video plays.
Source: heap.io

Social recommendations and mentions

Based on our record, Google Analytics seems to be more popular. It has been mentiond 9 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Omniture mentions (0)

We have not tracked any mentions of Omniture yet. Tracking of Omniture recommendations started around Mar 2021.

Google Analytics mentions (9)

  • What are the online tools that have greatly helped you in your startup?
    Google Analytics and Hotjar - tracking the customer, improving UI/UX. - Source: Reddit / 5 days ago
  • Which Services for Product Metrics?
    Our team is preparing for some architectural changes to our web application providing us an opportunity to update our tech stack for product metrics and KPIs. What would you choose? I am considering Segment, Amplitude, and GA. I would also love to know which KPIs you have found helpful in your organization. - Source: Reddit / 18 days ago
  • Blocking Google Analytics tracking code but not the admin panel
    I'm using the main Firebog gravity lists and I see that Google Analytics tracker is successfully blocked. But I need to use the Analytics Admin Page (https://analytics.google.com/analytics/web/). Is there any way to prevent Google Analytics to track me visiting website and still be able to visit the panel? - Source: Reddit / about 2 months ago
  • SaaS Marketing Metrics that Boost ROI
    If nobody is finding you, then it doesn’t matter how good your product is, you’re still not making any money. Tracking unique visitors to your website is easy with Google Analytics, and can tell you a lot about how well your marketing efforts are going, and the size of your potential audience. - Source: Reddit / about 2 months ago
  • How to add Google Analytics to your Hugo site
    First of all what you need is to obtain a Google Analytics tracking ID. For that you need to sign up at Google Analytics. Then, you need to create a tracking ID following the next steps:. - Source: dev.to / 3 months ago

What are some alternatives?

When comparing Omniture and Google Analytics, you can also consider the following products

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Optimize - Optimize is a product that allows you to work with website experimentation.

Matomo - Matomo is an open-source web analytics platform

WebTrends - Webtrends digital marketing solutions takes analytics On Demand and analytics software into the web tracking future with Analytics 9.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

User reviews

Share your experience with using Omniture and Google Analytics. For example, how are they different and which one is better?

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