Software Alternatives, Accelerators & Startups

Ocamba VS Countly

Compare Ocamba VS Countly and see what are their differences

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Countly logo Countly

Product Analytics and Innovation. Build better customer journeys.
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • Countly Landing page
    Landing page //
    2023-07-30

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, it allows organizations to innovate and enhance their products to provide personalized and customized customer experiences, and meet key business and revenue goals.

Track, measure, and take action - all without leaving Countly.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Countly features and specs

No features have been listed yet.

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Countly videos

Countly Community Edition

Category Popularity

0-100% (relative to Ocamba and Countly)
Mobile Push Messaging
100 100%
0% 0
Analytics
0 0%
100% 100
Push Notifications
100 100%
0% 0
Web Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Ocamba and Countly.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and Countly. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and Countly

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Countly Reviews

Top 5 open source alternatives to Google Analytics
Heavily targeting marketing organizations, Countly tracks data that is important to marketers. That information includes site visitors' transactions, as well as which campaigns and sources led visitors to your site. You can also create metrics that are specific to your business. Countly doesn't forgo basic web analytics; it also keeps track of the number of visitors on your...
Source: opensource.com
Find the Best Mixpanel Alternatives for Your Product Team
While Countly is a great option for security-conscious product teams, it still requires manual event setup. Pricing starts with an open source, free-forever plan that’s extensible with the right engineering resources. However, Countly doesn’t have a way for less technical users to easily get started.
Source: heap.io
On Migrating from Google Analytics
The initial installation of Countly isn't too difficult. They offer a pretty convenient One-Liner Countly Installation script. According to the documentation they suggest a server with 2GB of RAM. I ran Countly on such a server for several months, but eventually downgraded to a server with 1GB of RAM, and haven't encountered any issues so far.

Social recommendations and mentions

Based on our record, Countly seems to be more popular. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

Countly mentions (6)

  • Want your dedicated (and managed) product analytics server?
    Hello HN, founder of Countly (https://count.ly) here. As you might know, we are the creators of one of the first open-source product analytics platforms that has 10+ SDKs for mobile, desktop and web applications. We've been working on a new SaaS, myCountly, to help you launch your own Countly servers in any location, so your user data stays close to home. We are going to do an alpha launch soon, and looking for... - Source: Hacker News / over 1 year ago
  • Which crash reporting platform do you use for your Vue apps?
    Is countly still operational? Can't connect to their website https://count.ly/. Source: almost 2 years ago
  • Ask HN: Best alternatives to Google Analytics in 2021?
    Always surprised more people don’t use countly. Runs nice in docker or digital ocean. https://count.ly. Been self hosting it for years with few issues. - Source: Hacker News / over 2 years ago
  • Open Source Analytics Stack: Bringing Control, Flexibility, and Data-Privacy to Your Analytics
    Countly (website, GitHub) is also an open-source product analytics platform that is designed primarily for marketing organizations. It helps marketers track website information (website transactions, campaigns, and sources that led visitors to the website, etc.). Countly also collects real-time mobile analytics metrics like active users, time spent in-app, customer location, etc., in a unified view on your dashboard. - Source: dev.to / over 2 years ago
  • Google Analytics deleted my entire account because I didn't log in for 60 days
    Self-hosted alternatives to Google Analytics include: Matomo, open core with a broad feature set: https://matomo.org Countly, open core with desktop and mobile tracking: https://count.ly/ Plausible, open source with a simple feature set: https://plausible.io. - Source: Hacker News / about 3 years ago
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What are some alternatives?

When comparing Ocamba and Countly, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Airship - Mobile marketing solutions across all major mobile platforms.

Amplitude - Mobile analytics: come with questions, leave with answers