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Ocamba VS AWS Amplify

Compare Ocamba VS AWS Amplify and see what are their differences

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Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

AWS Amplify logo AWS Amplify

JavaScript library for app development using cloud services
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

  • AWS Amplify Landing page
    Landing page //
    2024-07-18

Ocamba features and specs

  • Reports designer
    A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood)
    Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood)
    Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood)
    Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks
    Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management
    Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex)
    Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex)
    Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex)
    Access 400+ trusted Ad Networks.
  • Bidding (Adex)
    Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex)
    Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

AWS Amplify features and specs

  • Ease of Use
    AWS Amplify provides a straightforward and user-friendly interface, making it easier for developers to deploy, manage, and scale full-stack applications.
  • Integration with AWS Services
    Amplify seamlessly integrates with a wide range of AWS services such as DynamoDB, S3, Lambda, and more, allowing developers to leverage the power of the AWS ecosystem.
  • Speed of Deployment
    It enables rapid deployment of web and mobile applications, reducing the time to market for new features and updates.
  • Automated Workflows
    With features like CI/CD, Amplify automates many aspects of the development workflow, particularly deploying and hosting applications, which saves time and reduces manual effort.
  • Scalability
    Amplify inherits AWS's robust scalability features, enabling your application to handle a growing number of users seamlessly.
  • Custom Domain Management
    The service offers easy management of custom domains and SSL certificates, enhancing the security and professionalism of your application.
  • Real-time and Offline Support
    Provides built-in support for real-time data and offline functionality, which is important for modern web and mobile applications.

Possible disadvantages of AWS Amplify

  • Cost
    While Amplify offers a range of pricing plans, costs can accumulate quickly depending on the usage of various AWS services, especially for startups and small businesses.
  • Vendor Lock-in
    Using Amplify extensively can lead to significant dependency on AWS services, making it difficult to migrate to other cloud providers in the future.
  • Learning Curve
    Although it's user-friendly, there can still be a learning curve for those unfamiliar with the wider AWS ecosystem, which might require an investment in training and education.
  • Limited Customization
    While it covers a broad range of functionalities, some developers find the customization options limited compared to setting up and managing AWS services independently.
  • Complexity for Simple Apps
    For simpler applications, the full suite of AWS Amplify's features might be overkill, introducing unnecessary complexity.
  • Debugging Challenges
    Debugging issues can sometimes be more complicated due to the abstraction layers that Amplify adds, which can make it less transparent compared to traditional setups.

Ocamba videos

+ Add

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

AWS Amplify videos

+ Add

Delivering Mobile Apps Using AWS Mobile Services

More videos:

  • Review - Firebase vs AWS Amplify
  • Review - What is AWS Amplify
  • Tutorial - AWS Amplify with React Tutorial - 1. Setup
  • Review - What is AWS Amplify? Pros and Cons?
  • Tutorial - AWS Amplify in Plain English | Getting Started Tutorial for Beginners

Category Popularity

0-100% (relative to Ocamba and AWS Amplify)

Ocamba

AWS Amplify

Mobile Push Messaging
100 100%
Mobile Push Messaging
0% 0
Developer Tools
0 0%
Developer Tools
100% 100
Push Notifications
100 100%
Push Notifications
0% 0
Realtime Backend / API
0 0%
Realtime Backend / API
100% 100

Questions and Answers

As answered by people managing Ocamba and AWS Amplify.

Why should a person choose your product over its competitors?

Ocamba's answer

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Ocamba and AWS Amplify. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Ocamba and AWS Amplify

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

AWS Amplify Reviews

Top 7 Firebase Alternatives for App Development in 2024
Amazon Web Services (AWS) Amplify is a comprehensive development platform designed to provide the tools necessary to build scalable mobile and web applications. AWS Amplify offers a suite of services that mirror many of the core functionalities of Firebase, such as authentication, analytics, and storage, while leveraging the robust infrastructure of AWS.
Source: signoz.io
Best Serverless Backend Tools of 2023: Pros & Cons, Features & Code Examples
AWS Amplify packs several tools in the Amazon ecosystem to allow you to build full-stack web and mobile apps in hours.
Source: www.rowy.io
What is AWS Amplify? - AWS Amplify Alternatives
This article briefly introduces you to "What is AWS Amplify." All aspects of AWS Amplify, including its features, integrations, pricing models, benefits, and drawbacks, will be explored in detail by the end of this article. We'll also explain how it may be applied to develop and launch applications quickly. Here, you'll know exactly what AWS Amplify is and whether it's a...
Source: mindmajix.com
2023 Firebase Alternatives: Top 10 Open-Source & Free
AWS Amplify is acknowledged as one of the best Firebase alternatives because of its full-stack development products. Amazon Web Services launched this cloud platform in 2017, and it has the ability to confer huge support to build the backend and client side of mobile and web applications. Similarly, the developer team can also benefit from the outstanding hosting of this CSP.
Source: digitalcruch.com
Exploring alternatives to Vercel: A guide for web developers
AWS Amplify is a powerful platform that goes beyond static site hosting, offering a full suite of tools for building, deploying, and managing modern web and mobile applications. Amplify is part of the broader AWS ecosystem, providing deep integration with other AWS services.
Source: fleek.xyz

Social recommendations and mentions

Based on our record, AWS Amplify seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

AWS Amplify mentions (2)

  • Comprehensive Guide for Understanding the Self-Taught Web Developer Path in 2025
    Mastering fundamental skills is essential. Focus on HTML, CSS, and JavaScript, ensuring confidence in areas like Flexbox, responsive design, and jQuery. Practical experience is gained through personal projects, which should be original and functional. Start with a portfolio site, ensuring performance and accessibility using tools like Lighthouse, and expand to projects like utility apps leveraging APIs. Hosting on... - Source: dev.to / about 2 months ago
  • Advance Features and Deploying the Project (Nerd Streetwear Online Store) Part III
    AWS Amplify: Strengths: AWS Amplify is a robust platform for deploying full-stack applications. It’s backed by AWS infrastructure and offers scalability and a wide range of services, including hosting, authentication, and real-time data. Integration: Amplify integrates with popular Git services and offers a CI/CD pipeline that supports automatic deployments. - Source: dev.to / 8 months ago
  • Remix Authentication with Amazon Cognito
    Many guides for integrating Amazon's Cognito service recommend using AWS's Amplify library. While Amplify works well for the traditional, client-side rendered single-page application (SPA), it doesn't yet support newer SSR paradigms. At the time of this writing, AWS Amplify doesn't support SSR in Remix source, though Amplify's Hosting service recently added support for SSR in Next versions 12 and greater. While... - Source: dev.to / almost 2 years ago
  • DC Bat Cowls with Amplify Gen 2 Fullstack Typescript
    I built an application that helps users find the DC Bat Cowls trait rarity using Amplify Gen 2 with Typescript. What a Bat Cowl is can be found here. The marketplace for them is here. Summary on Bat Cowls is a really cool project that has enabled me to create our own DC Comic... And created our own super villain within the DC Universe. - Source: dev.to / about 1 year ago
  • Build a React genAI APP with Amazon Bedrock & AWS SDK
    In this blog you will learn how to use Amazon Cognito credentials and IAM Roles to invoke Amazon Bedrock API in a react-based application with JavaScript and the CloudScape design system. You will deploy all the resources and host the app using AWS Amplify. - Source: dev.to / about 1 year ago

What are some alternatives?

When comparing Ocamba and AWS Amplify, you can also consider the following products

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Parse - Build applications faster with object and file storage, user authentication, push notifications, dashboard and more out of the box.

Airship - Mobile marketing solutions across all major mobile platforms.

Supabase - An open source Firebase alternative

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