Software Alternatives, Accelerators & Startups

Observable VS Ocamba

Compare Observable VS Ocamba and see what are their differences

Observable logo Observable

Interactive code examples/posts

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • Observable Landing page
    Landing page //
    2023-10-09
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

Observable features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Observable videos

Observable Overview

More videos:

  • Review - observablehq.com review observable hq data analysis
  • Review - Hands-on Data Visualization with Observable Plot

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to Observable and Ocamba)
Data Visualization
100 100%
0% 0
Advertising
0 0%
100% 100
Data Dashboard
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100

Questions and Answers

As answered by people managing Observable and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Observable and Ocamba. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Observable and Ocamba

Observable Reviews

Top 10 Grafana Alternatives in 2024
Observable is a Grafana alternative that enables users to visualize data via charts and dashboards using code.
Source: middleware.io
Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Observable seems to be more popular. It has been mentiond 287 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Observable mentions (287)

  • Modos Paper Monitor Pre-Launch on Crowd Supply
    Curious to see whether more recent dithering approaches would produce better results. They don't even have to be more resource hungry than the classic Bayer or Floyd-Steinberg dithers! Interleaved Gradient Noise[0][1][2] comes to mind as an alternative to Bayer, and it can even be approximated quite well with just 8-bit operations! Basically, use the following function to determine your threshold based on pixel... - Source: Hacker News / 3 days ago
  • I'm writing a new vector search SQLite Extension
    Could this be implemented in Rust? Does that project (sqlite-loadable-rs) support WASM? https://observablehq.com/@asg017/introducing-sqlite-loadable-rs. - Source: Hacker News / 21 days ago
  • Show HN: An extension to track your Wikipedia adventures
    Have you tried out a tangled-tree visualization? [1] I've found it to be super useful when visualizing these sorts of relationships in a compact way. [1] https://observablehq.com/@nitaku/tangled-tree-visualization-ii. - Source: Hacker News / 22 days ago
  • A feature-rich front-end drag-and-drop component library
    Maybe I'm easy to impress, but I always stop and play around with the nested tree example when I come across Sortable. It works so flawlessly, and feels very tuned to mobile dnd. It even works to arrange (and reflow) inline spans in a paragraph! I have yet to come across this functionality in a text editor.. [0]: https://observablehq.com/@dleeftink/sortable-playground. - Source: Hacker News / 29 days ago
  • Parquet-WASM: Rust-based WebAssembly bindings to read and write Parquet data
    Arrow JS is just ArrayBuffers underneath. You do want to amortize some operations to avoid unnecessary conversions. I.e. Arrow JS stores strings as UTF-8, but native JS strings are UTF-16 I believe. Arrow is especially powerful across the WASM <--> JS boundary! In fact, I wrote a library to interpret Arrow from Wasm memory into JS without any copies [0]. (Motivating blog post [1]) [0]:... - Source: Hacker News / about 1 month ago
View more

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

What are some alternatives?

When comparing Observable and Ocamba, you can also consider the following products

RunKit - RunKit notebooks are interactive javascript playgrounds connected to a complete node environment right in your browser. Every npm module pre-installed.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

D3.js - D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Jupyter - Project Jupyter exists to develop open-source software, open-standards, and services for interactive computing across dozens of programming languages. Ready to get started? Try it in your browser Install the Notebook.

Airship - Mobile marketing solutions across all major mobile platforms.