Software Alternatives & Reviews

mParticle VS Mixpanel

Compare mParticle VS Mixpanel and see what are their differences

mParticle logo mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.
  • mParticle Landing page
    Landing page //
    2023-08-24

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

  • Mixpanel Landing page
    Landing page //
    2023-07-13

  mixpanel.comSoftware by Mixpanel

mParticle features and specs

  • Integrations: Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version: demo.mparticle.com

Mixpanel features and specs

No features have been listed yet.

mParticle videos

mParticle Overview

More videos:

  • Tutorial - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

Category Popularity

0-100% (relative to mParticle and Mixpanel)
Analytics
4 4%
96% 96
Customer Data Platform
100 100%
0% 0
Web Analytics
2 2%
98% 98
Customer Data Integration

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare mParticle and Mixpanel

mParticle Reviews

We have no reviews of mParticle yet.
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Mixpanel Reviews

  1. Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
8 Live Website Traffic Tracking Tools to Use in 2023
Mixpanel tracks the users’ journey. As a result, you can see how users who find you like you from social media, organically, and through paid ads. In addition to that, Mixpanel bifurcates these users’ behavior. Google Analytics can only provide information about your website.
Source: geekflare.com
Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
As the Google link will tell you when searching the browser, Mixpanel offers ‘product analytics for mobile, web, and more’. As a self-serve product analytics tool, Mixpanel is a great way to learn about your audience, engagement, conversions, and more. If you want to both encourage people to choose your products and stick with the brand, the insights available through this...
Source: medium.com
Free SEO Tools To Improve Your Rankings
MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.

Social recommendations and mentions

Based on our record, Mixpanel seems to be a lot more popular than mParticle. While we know about 22 links to Mixpanel, we've tracked only 2 mentions of mParticle. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

mParticle mentions (2)

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: almost 2 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: almost 2 years ago

Mixpanel mentions (22)

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What are some alternatives?

When comparing mParticle and Mixpanel, you can also consider the following products

Segment - We make customer data simple.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

RudderStack - Open-Source Customer Data Platform

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Matomo - Matomo is an open-source web analytics platform