Software Alternatives, Accelerators & Startups

Moz VS Webiny

Compare Moz VS Webiny and see what are their differences

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Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Webiny logo Webiny

The Enterprise CMS platform that you can host on your cloud
  • Moz Landing page
    Landing page //
    2025-04-21
  • Webiny Landing page
    Landing page //
    2022-11-21

Open-source serverless enterprise CMS platform. Includes a headless CMS, page builder, form builder, and file manager. Easy to customize and expand. Deploys to AWS.

Moz

Website
moz.com
$ Details
-
Platforms
-
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

Webiny

Website
webiny.com
$ Details
freemium
Platforms
Web REST API Cloud Amazon GraphQL API JavaScript TypeScript Node JS ReactJS AWS
Release Date
2018 June
Startup details
Country
United Kingdom
City
London
Employees
1 - 9

Moz features and specs

  • Comprehensive Toolset
    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
  • Ease of Use
    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
  • MozBar
    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
  • High-Quality Educational Resources
    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
  • Reliable Metrics
    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
  • Comprehensive SEO Toolset
    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
  • In-Depth SEO Reports
    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
  • Keyword Explorer
    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
  • Site Crawl Diagnostics
    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
  • Strong Community and Support
    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
  • Comprehensive SEO Tools
    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
  • Robust Reporting
    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
  • Community and Support
    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
  • Regular Updates
    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
  • Comprehensive Metrics
    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
  • Competitive Analysis
    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
  • Flexible Search Options
    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
  • Highlight Links
    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
  • Comprehensive Data
    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
  • Accurate Difficulty Score
    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
  • SERP Analysis
    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
  • Keyword Suggestions
    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
  • Integration with Moz Tools
    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Webiny features and specs

  • Advanced Publishing Workflow
  • headless cms
  • Page Builder
  • Form builder
  • File manager
  • Multi-tenant
  • OKTA integration
  • Advanced roles and permissions

Analysis of Moz

Overall verdict

  • Moz is a strong choice for individuals and businesses looking to enhance their SEO strategies. Its tools are effective, and its resources are valuable for both beginners and experienced SEO professionals.

Why this product is good

  • Moz is renowned for its comprehensive suite of SEO tools, educational resources, and research. It offers features such as keyword research, site audits, and backlink analysis. Moz's tools are user-friendly and provide valuable insights to help improve search engine rankings.

Recommended for

  • Digital marketers
  • SEO specialists
  • Small to large businesses
  • Marketing agencies
  • Content creators

Analysis of Webiny

Overall verdict

  • Webiny is a solid choice for organizations and developers looking to leverage serverless technology for their web projects. It provides a comprehensive suite of tools for developing and managing modern web applications efficiently.

Why this product is good

  • Webiny is considered a good option for those looking to build serverless applications and websites. It is built on top of the Jamstack architecture and offers features like a headless CMS, page builder, form builder, and file manager. The platform's serverless nature allows for scalability, cost-efficiency, and ease of maintenance. Additionally, it is open-source, which means a supportive community and potential for customization.

Recommended for

  • Developers seeking a serverless platform for web development
  • Businesses looking for an open-source headless CMS
  • Projects that need scalable and cost-effective infrastructure
  • Teams that want a robust solution for building dynamic websites and applications

Moz videos

15. SEO For Beginners: MozBar - The Best Chrome SEO Extension

More videos:

  • Review - MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?
  • Review - Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5
  • Tutorial - How to Use the MOZbar for Competitive Research
  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Review - SEO Tool - MOZ Review
  • Review - Moz Review — All the Key Pros and Cons
  • Review - 🔥 Moz Review: Pros and Cons

Webiny videos

How To Write Content and Create Models

More videos:

  • Demo - How to Create New Fields for the Headless CMS
  • Review - Webiny - Serverless CMS
  • Review - Join The Serverless CMS Revolution For Your Next Website With Webiny (Onboarding and Review)

Category Popularity

0-100% (relative to Moz and Webiny)
SEO Tools
100 100%
0% 0
Developer Tools
0 0%
100% 100
SEO
100 100%
0% 0
CMS
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and Webiny

Moz Reviews

The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Top 6 Moz Competitors In 2024: A Detailed Review
FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?
10 Best Serpstat Alternatives in 2024
Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.

Webiny Reviews

We have no reviews of Webiny yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Moz seems to be a lot more popular than Webiny. While we know about 47 links to Moz, we've tracked only 4 mentions of Webiny. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (47)

  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 9 months ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago
View more

Webiny mentions (4)

  • Struggling to find the right CMS choice for an ecommerce project
    Even Strapi needs to be hosted somewhere, and that usually involves a recurring fee. I've had great success over the past 2 years building blogs using http://webiny.com, and because they get low traffic, I've only ever had 1 bill from AWS that was around 80 cents US. Source: almost 3 years ago
  • I am looking for a (open-source) headless cms to use for small to medium client projects.
    Strapi is awesome, I've been a fan of the project since its early days. However, I've been closely watching Webiny too. It's easier to host because you don't have to worry about running Docker containers or installing MongoDB on your local machine. Instead you put it on your AWS account (can be done with a few clicks), define your content models once it's there and you then only pay for usage. http://webiny.com. Source: about 3 years ago
  • What’s your top CMS choice?
    Yeah I hear you, SAAS CMS platforms can get prohibitively expensive really quickly after the initial free tier expires. I've found hosting Strapi (or similar) on Heroku has saved me the cost of keeping a server instance running, which usually would cost $5-10 per month. However, the most cost effective for me so far has been Webiny. It's serverless so you install it on AWS and typically don't pay as much (if... Source: about 3 years ago
  • What should I use to build my new project?
    Otherwise if you want a framework to build on, there's Redwood (which works particularly well on Netlify and Vercel) or Webiny (for AWS, Azure and others). - Source: dev.to / almost 4 years ago

What are some alternatives?

When comparing Moz and Webiny, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Ionic Creator V2 - Build better mobile apps, faster

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Serverless - Toolkit for building serverless applications

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Payload CMS - Headless CMS and Application Framework built with Node.js, React and MongoDB