Software Alternatives, Accelerators & Startups

Moz VS Google Structured Data Testing Tool

Compare Moz VS Google Structured Data Testing Tool and see what are their differences

Moz logo Moz

Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Google Structured Data Testing Tool logo Google Structured Data Testing Tool

Google Structured Data Testing Tool
  • Moz Landing page
    Landing page //
    2025-04-21
  • Google Structured Data Testing Tool Landing page
    Landing page //
    2023-06-30

Moz

Website
moz.com
Release Date
2004 January
Startup details
Country
United States
State
Washington
City
Seattle
Founder(s)
Gillian Muessig
Employees
100 - 249

Moz features and specs

  • Comprehensive Toolset
    Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
  • Ease of Use
    The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
  • MozBar
    This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
  • High-Quality Educational Resources
    Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
  • Reliable Metrics
    Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
  • Comprehensive SEO Toolset
    Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
  • User-Friendly Interface
    The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
  • In-Depth SEO Reports
    Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
  • Keyword Explorer
    This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
  • Site Crawl Diagnostics
    Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
  • Strong Community and Support
    Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
  • Comprehensive SEO Tools
    Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
  • Robust Reporting
    Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
  • Community and Support
    Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
  • Regular Updates
    Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
  • Comprehensive Metrics
    MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
  • Competitive Analysis
    With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
  • Flexible Search Options
    Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
  • Highlight Links
    MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
  • Comprehensive Data
    Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
  • Accurate Difficulty Score
    Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
  • SERP Analysis
    The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
  • Keyword Suggestions
    It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
  • Integration with Moz Tools
    Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Google Structured Data Testing Tool features and specs

  • User-Friendly Interface
    The Google Structured Data Testing Tool has an intuitive and easy-to-use interface that allows users to quickly input their URL or code snippets to test.
  • Instant Feedback
    The tool provides real-time feedback and results, making it easy for users to understand what structured data elements are correctly implemented and which are not.
  • Comprehensive Error Reporting
    It offers detailed error reporting, highlighting specific areas of structured data that need improvement or fixing.
  • Rich Results Preview
    The tool allows users to see how their structured data might appear in Google's search results, facilitating better optimization for rich snippets.
  • Supports Various Data Types
    Supports multiple structured data markups such as JSON-LD, Microdata, and RDFa, providing flexibility for developers working with different formats.

Possible disadvantages of Google Structured Data Testing Tool

  • No Live Testing
    The tool does not test live pages directly from search results, which may cause discrepancies between test results and actual Google Search outcomes.
  • Deprecation
    As of 2021, the tool has been deprecated in favor of the Google Rich Results Test, which means fewer updates and support from Google.
  • Limited Future Support
    Due to its deprecation, users seeking ongoing support and feature updates may need to switch to alternative tools.
  • No Offline Usage
    Requires an internet connection to function, as it is a web-based tool that does not offer offline capabilities.
  • Focus Shift to Rich Results
    The emphasis on Google's Rich Results Test means that this tool may not offer the most current insights or support for new structured data types.

Analysis of Moz

Overall verdict

  • Moz is a strong choice for individuals and businesses looking to enhance their SEO strategies. Its tools are effective, and its resources are valuable for both beginners and experienced SEO professionals.

Why this product is good

  • Moz is renowned for its comprehensive suite of SEO tools, educational resources, and research. It offers features such as keyword research, site audits, and backlink analysis. Moz's tools are user-friendly and provide valuable insights to help improve search engine rankings.

Recommended for

  • Digital marketers
  • SEO specialists
  • Small to large businesses
  • Marketing agencies
  • Content creators

Moz videos

15. SEO For Beginners: MozBar - The Best Chrome SEO Extension

More videos:

  • Review - MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?
  • Review - Fresh Web Explorer by Moz- Best Way to Find the New Content Updated in Market - Part 5
  • Review - Moz Pro Review (2017): The 5 SEO aspects that Moz tracks
  • Tutorial - How to Use the MOZbar for Competitive Research
  • Review - SEO Tool - MOZ Review
  • Review - Moz Review — All the Key Pros and Cons
  • Review - 🔥 Moz Review: Pros and Cons

Google Structured Data Testing Tool videos

How to Use Google Structured Data Testing Tool

More videos:

  • Tutorial - How to Use Google Structured Data Testing Tool

Category Popularity

0-100% (relative to Moz and Google Structured Data Testing Tool)
SEO Tools
97 97%
3% 3
SEO
97 97%
3% 3
Content Marketing
100 100%
0% 0
Backlinks
0 0%
100% 100

User comments

Share your experience with using Moz and Google Structured Data Testing Tool. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Moz and Google Structured Data Testing Tool

Moz Reviews

The 16 Best Moz Alternatives for Every Budget 
In comparison, Moz’s most affordable plan only allows tracking 50 keywords for a single website. So, if you’re an SEO novice, SEOPowerSuite could be a budget-friendly Moz Pro alternative.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Moz Pro is a well-regarded SEO tool that offers comprehensive features, including keyword research, link building, and site audits, making it a popular choice among businesses aiming to improve their online visibility. However, it may not meet every user’s needs, particularly those seeking more advanced capabilities or a different user experience.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
Top 6 Moz Competitors In 2024: A Detailed Review
FAQsWhat makes these tools competitive alternatives to Moz?Can small businesses benefit from these Moz competitors?How often should I switch SEO tools?Do these tools offer good value for money?What is the best Moz competitor for a specific SEO need (e.g., keyword research, backlink analysis)?
10 Best Serpstat Alternatives in 2024
Moz Pro is the seventh Best Serpstat Alternative and it is a do-it-all software which helps you to take your rank higher in search engines and drive traffic for your website and it also optimizes your content. With the help of the keyword explorer, you have to enter any URL and you can understand which target keywords are the best fit.

Google Structured Data Testing Tool Reviews

73 Best SEO tools 2021 – The Most Epic List You Shouldn’t Miss
Google Snippet testing tool is another search engine optimization tool that supports the following types: application, events, authors, recipes, reviews, products, music, and more.

Social recommendations and mentions

Based on our record, Moz seems to be a lot more popular than Google Structured Data Testing Tool. While we know about 47 links to Moz, we've tracked only 4 mentions of Google Structured Data Testing Tool. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Moz mentions (47)

  • How to Start Freelance Blogging: A Detailed Guide
    The digital landscape is always evolving, and so should your skills. Stay updated with the latest trends in blogging, SEO, and content marketing. Continuously improve your writing skills and adapt to industry changes to remain competitive in the freelance market. Resources like Moz and the Content Marketing Institute are great for staying informed. - Source: dev.to / 10 months ago
  • How to Use the Agility Writer Smart Outline Builder
    Moz - "Optimizing Outlines for SERP Success" Uncover the tactics behind AgilityWriter's Outline Builder in optimizing content outlines for Search Engine Results Page (SERP) success, as discussed in Moz's expert SEO resources. Source: over 1 year ago
  • Ask HN: Who is hiring? (December 2023)
    Moz | Lead/Sr. Data Engineer | REMOTE (USA / Canada) | Full-time | https://moz.com/ We’re a small team building new ETL data pipelines in Go to power Moz’s frontend applications. We leverage AWS (Lambda, SQS, ECS, Eventbridge, S3, etc.), Terraform, and Docker to consume, transform, and aggregate the massive amounts of data provided by our platform & collections teams. I’m specifically looking for a senior engineer... - Source: Hacker News / over 1 year ago
  • Which tool do you use the most for SEO?
    Moz: It provides various SEO tools, such as keyword research, rank tracking, link analysis, and on-page optimization recommendations. Source: almost 2 years ago
  • What is Local SEO?
    In addition to website metrics, track your local search rankings. Several tools, such as Moz Local and BrightLocal, can help you monitor your local search rankings and compare them to your competitors. Source: almost 2 years ago
View more

Google Structured Data Testing Tool mentions (4)

  • How to add Structured Data Markup to your Website
    Generate the Markup: Once you have the type of data you need, generate the JSON-LD code using tools like Google’s Structured Data Testing Tool or Schema.org. - Source: dev.to / 7 months ago
  • Adding Star Ratings to Google Search Results
    Before you implement this on your live site, it's a good idea to test your markup using Google's Structured Data Testing Tool or Rich Results Test. Enter the URL or the code snippet to see if there are any errors or warnings. - Source: dev.to / about 1 year ago
  • Google Structured Data Tool don't read my React Site content
    I use this tool to test my structured data:https://search.google.com/structured-data/testing-tool. Source: about 3 years ago
  • Adding Schema.org Markup to your SvelteKit Site
    For the next steps we need to run tests using a publicly accessible URL. This means you will need to publish the site to your testing server. There are two Google tools for testing Structured Data. The first is marked for retirement, but it still works and I find it more helpful for debugging. You go to search.google.com/structured-data/testing-tool and paste in you test site's URL. It will give warnings or... - Source: dev.to / almost 4 years ago

What are some alternatives?

When comparing Moz and Google Structured Data Testing Tool, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Google SERP Snippet Optimization - SEOmofo tool replicates the appearance of a snippet in Google SERPs, which allows SEOs to optimize a page title and description for maximum click-through rate.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

One Hour Indexing - One Hour Indexing is a powerful, automated service that indexes and pings your backlinks. It's 100% Google safe and gives guaranteed ranking results

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

Schema.org - Schema.org provides schemas for structured data on the Internet, on web pages, in email messages, and beyond.