Moz

Website

moz.com

Pricing URL

Official Moz Pricing

Release Date

2004 January

Categories

#SEO #SEO Platform #SEO Tools #SEO Monitoring #Inbound Marketing

Startup details

Country

United States

State

Washington

City

Seattle

Founder(s)

Gillian Muessig

Employees

100 - 249

Embedly

Website

embed.ly

Pricing URL

Official Embedly Pricing

Release Date

-

Categories

#Advertising #Video Maker #Marketing Videos #Marketing Calendar

Moz features and specs

• Comprehensive Toolset
  Moz offers a wide range of SEO tools, including keyword research, link building, site audits, and rank tracking, making it a comprehensive solution for digital marketers.
• Ease of Use
  The intuitive user interface and clear navigation make it easy for users at all levels of expertise to utilize the platform effectively.
• MozBar
  This Chrome extension allows users to access key metrics directly from their browser, providing on-the-go SEO insights.
• High-Quality Educational Resources
  Moz offers extensive learning materials, including the Moz Blog, Whiteboard Fridays, and guides, to help users learn and improve their SEO skills.
• Reliable Metrics
  Moz provides accurate and reliable metrics, such as Domain Authority and Page Authority, to help users measure their SEO performance effectively.
• Comprehensive SEO Toolset
  Moz Pro offers a wide range of tools for keyword research, site audits, rank tracking, and link building, making it a one-stop solution for SEO needs.
• User-Friendly Interface
  The platform is designed with a clean and intuitive interface, allowing both beginners and experienced users to navigate and use the tools effectively.
• In-Depth SEO Reports
  Moz Pro provides detailed and customizable SEO reports that help users understand their website performance and identify areas for improvement.
• Keyword Explorer
  This feature allows users to discover and analyze keywords to find those with the best potential for their SEO strategy.
• Site Crawl Diagnostics
  Moz Pro’s site crawl feature identifies issues on your website that could impact your SEO, such as broken links and missing tags.
• Strong Community and Support
  Moz enjoys a robust community and offers extensive resources, including blogs, forums, and customer support, to help users maximize the value of the tool.
• Comprehensive SEO Tools
  Moz Analytics offers a wide range of SEO tools designed to help users improve their website's performance, including keyword research, link building, site auditing, and rank tracking.
• Robust Reporting
  Moz Analytics provides detailed reporting features that allow users to track their progress and understand their SEO performance over time.
• Community and Support
  Users benefit from a strong community and extensive support resources, including forums, webinars, and comprehensive documentation.
• Regular Updates
  Moz consistently updates its tools and features in line with the latest SEO trends and algorithm changes, ensuring users have access to current best practices.
• Comprehensive Metrics
  MozBar provides a detailed set of SEO metrics directly within your browser, including Domain Authority, Page Authority, and spam score, which are useful for assessing the SEO strength of any web page.
• Competitive Analysis
  With MozBar, users can compare link metrics across multiple websites, helping to gain insight into competitors’ SEO strategies.
• Flexible Search Options
  Users can conduct searches by region, city, or country, allowing for targeted analysis and understanding of localized search performance.
• Highlight Links
  MozBar allows users to highlight and differentiate between follow and no-follow links, making backlink analysis more efficient.
• Comprehensive Data
  Keyword Explorer by Moz provides extensive data on search volume, difficulty, and potential, allowing users to make informed decisions about their targeted keywords.
• Accurate Difficulty Score
  Moz's Keyword Difficulty Score is known for its accuracy, helping users understand how challenging it would be to rank for a particular keyword.
• SERP Analysis
  The tool offers detailed SERP analysis, showing the top-ranking pages and their metrics, which helps in understanding the competition and improving SEO strategies.
• Keyword Suggestions
  It provides a list of related keywords and phrases, which can help in expanding and refining keyword strategy.
• Integration with Moz Tools
  Keyword Explorer integrates seamlessly with other Moz tools, providing a unified platform for SEO management.

Embedly features and specs

• Ease of Use
  Embedly provides a simple API that allows developers to embed content from a wide variety of sources with minimal effort.
• Content Versatility
  Supports embedding content from many major providers such as YouTube, Instagram, Twitter, and more, enhancing the versatility of web content.
• Customization
  Offers customizable embed options so developers can tailor the appearance and behavior of the embedded content to fit their needs.
• Aggregated Data
  Provides enriched metadata from embedded content, which could be useful for SEO and content analysis.
• Cross-Platform Support
  Embeds are responsive and work well across different devices and platforms, providing a consistent user experience.

Possible disadvantages of Embedly

• Cost
  Embedly offers a freemium model, but the free tier has limitations, and the premium plans can be expensive for small businesses or individual developers.
• Dependency
  Relying on a third-party service means developers are dependent on Embedly for uptime and performance, which could be a potential risk if the service experiences issues.
• Privacy Concerns
  Using Embedly means sharing data with a third-party service, which could raise privacy concerns depending on the type of content being embedded.
• Limitations in Custom Sources
  While Embedly supports many major providers, it may not support lesser-known or niche content sources, which could be a drawback for certain use cases.
• API Rate Limits
  The API has rate limits even on premium plans, which could be restrictive for high-traffic websites or applications requiring extensive embedding.

Analysis of Moz

Analysis of Embedly

MOZ vs SEMRush 2019 - Side by Side Comparison: Which SEO Tool is Better?

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