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Molasses VS Optimizely

Compare Molasses VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Molasses logo Molasses

Molasses is a suite of software tools that enables your team to deploy code more frequently.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Molasses Landing page
    Landing page //
    2022-03-16
  • Optimizely Landing page
    Landing page //
    2023-10-04

Molasses features and specs

  • Cost Efficiency
    Molasses helps teams optimize their spending by identifying waste in their cloud infrastructure and providing actionable insights to reduce unnecessary costs.
  • User-Friendly Interface
    The platform features an intuitive interface that allows users to easily navigate through various tools and insights without a steep learning curve.
  • Comprehensive Insights
    Molasses offers detailed analytics and reporting on cloud usage, helping businesses make informed decisions about scaling and resource allocation.
  • Integration Capabilities
    It can easily integrate with major cloud service providers, enabling seamless data syncing and comprehensive tracking.

Possible disadvantages of Molasses

  • Limited Free Tier
    The free version of Molasses may have limited features compared to the premium offerings, which may not be sufficient for larger organizations.
  • Learning Curve for Advanced Features
    While the basic interface is user-friendly, some advanced features may require additional training or support for users to fully leverage them.
  • Dependency on Cloud Providers
    The effectiveness of Molasses heavily relies on the cloud providers' APIs and services, which can impact performance if there are changes or disruptions.
  • Scalability Issues for Large Enterprises
    Some large enterprises may find that Molasses needs additional customization or scalability enhancements to handle vast amounts of data efficiently.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Molasses videos

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Molasses and Optimizely)

Molasses

Optimizely

Feature Flags
100 100%
Feature Flags
0% 0
A/B Testing
2 2%
A/B Testing
98% 98
Developer Tools
100 100%
Developer Tools
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Molasses and Optimizely

Molasses Reviews

We have no reviews of Molasses yet.
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Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Molasses seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Molasses mentions (1)

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Molasses and Optimizely, you can also consider the following products

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

DevCycle - DevCycle helps modern product engineering teams release code faster and safer.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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