Software Alternatives, Accelerators & Startups

Mobile Action VS AppTweak

Compare Mobile Action VS AppTweak and see what are their differences

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Mobile Action logo Mobile Action

Mobile Data Intelligence & Actionable Insights.

AppTweak logo AppTweak

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores.
  • Mobile Action Landing page
    Landing page //
    2023-05-09
  • AppTweak homepage
    homepage //
    2025-03-14
  • AppTweak Screenshot of AppTweak tool
    Screenshot of AppTweak tool //
    2025-03-14

AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, ASA Campaign Management, Review Management, and Market Intelligence. We empower app marketers with tools, data, and services to make informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, a deep-learning language model trained on app store data. This technology, combined with unparalleled support, makes AppTweak the trusted partner for leaders such as Uber, Zynga, and Paypal.

AppTweak

$ Details
paid Free Trial €55.0 / Monthly
Release Date
2014 January
Startup details
Country
Belgium
City
Brussels
Founder(s)
Olivier Verdin
Employees
100 - 249

Mobile Action features and specs

  • Comprehensive ASO Tools
    Mobile Action provides a wide range of tools for App Store Optimization (ASO), including keyword tracking, competitor analysis, and app performance analytics. This makes it a one-stop-shop for improving app visibility and downloads.
  • Keyword Intelligence
    The platform offers in-depth keyword research and tracking capabilities, allowing users to identify high-ranking keywords and optimize their app descriptions and metadata accordingly.
  • Competitor Analysis
    Mobile Action's competitor analysis tools enable users to track the performance of rival apps, providing insights into their strategies and helping to inform better decision-making.
  • Ad Intelligence
    The platform offers features for monitoring ad campaigns across different channels, allowing users to optimize their advertising strategy for better ROI.
  • User-Friendly Interface
    Mobile Action is known for its intuitive and user-friendly interface, making it accessible even for those who may not be technically inclined.

Possible disadvantages of Mobile Action

  • Pricing
    While Mobile Action offers a free tier, the more advanced features are locked behind subscription plans that can be quite expensive, which may not be suitable for small businesses or indie developers.
  • Learning Curve
    Despite the user-friendly interface, the breadth of features and analytical tools may come with a learning curve for new users, particularly those who are not familiar with ASO.
  • Limited Free Features
    The free version of Mobile Action offers limited features and capabilities, which might not be sufficient for robust app store optimization and competitive analysis.
  • Occasional Data Inconsistencies
    Some users have reported inconsistencies in the data provided by the platform, which can affect the accuracy and reliability of the insights generated.
  • Customer Support
    There have been some complaints regarding the responsiveness and effectiveness of Mobile Action's customer support, which can be a drawback if users encounter issues or have questions.

AppTweak features and specs

  • 12 Keyword Research Tools
    Find new keyword ideas for your app & create keyword lists in seconds
  • App Market Intelligence
    Explore mobile trends, generate deep insights with the most accurate download and revenue data, and find new growth opportunities
  • App Reviews Manager
    Leverage AI and automation to reply to reviews and gain insights.
  • Apple Search Ads tool
    Leverage advanced keyword research, competitor intelligence, and automation to maximize ROAS for Apple Search Ads
  • App Growth Consulting Services
    Powered by our in-house mobile growth experts and the industry-leading ASO platform, we’ll join forces with your team to solve your biggest app marketing challenges.

Mobile Action videos

ASO Tool Review: How to Use Mobile Action to Increase Downloads

More videos:

  • Review - Mobile Action - App Store Optimization & Intelligence Tool - Review Analysis
  • Review - Mobile Action- App Store Intelligence Tool-Review Trends

AppTweak videos

ASO Intelligence [Product Demo]

More videos:

  • Demo - Overview of AppTweak ASO Tool demo on Goalie App
  • Review - Burning ASO Questions with AppFollow, AppTweak, App Radar, Mobile Action, and AppMasters
  • Review - 🚀🚀 APPTWEAK RESEARCH TOOL REVIEW
  • Review - 33 Questions with AppTweak - Meet Our Team

Category Popularity

0-100% (relative to Mobile Action and AppTweak)
Analytics
88 88%
12% 12
App Store Optimization (ASO)
Marketing
100 100%
0% 0
App Reviews
0 0%
100% 100

Questions and Answers

As answered by people managing Mobile Action and AppTweak.

What makes your product unique?

AppTweak's answer:

In essence, AppTweak combines powerful ASO tools with a focus on ease of use, competitive intelligence, and continuous improvement, making it a unique and valuable resource for app developers and marketers looking to optimize their apps for success in the app stores.

Why should a person choose your product over its competitors?

AppTweak's answer:

Choosing AppTweak over its competitors offers several advantages that make it a strong choice for App Store Optimization (ASO) needs:

Data Accuracy and Freshness: AppTweak is known for its reliable and accurate data. It consistently provides up-to-date information on keyword rankings, app performance, and competitors' strategies, ensuring users have the most current insights to optimize their apps effectively. This sets it apart from some competitors who may have less accurate or outdated data.

User-Friendly and Intuitive Interface: Unlike some other ASO tools that may have a steeper learning curve, AppTweak has a clean and intuitive interface. Whether you are a beginner or an ASO expert, you’ll find it easy to navigate and quickly extract valuable insights.

Comprehensive Suite of Tools: AppTweak offers a complete suite for ASO, from keyword research and competitor analysis to app store audits and app performance tracking. This all-in-one approach means you don’t need to rely on multiple tools for different tasks, simplifying your workflow and providing a more cohesive strategy.

Advanced Keyword Research and Optimization: AppTweak’s keyword tool is one of its standout features. It allows for detailed keyword tracking across various regions and markets, providing a granular level of insight into what works for your app and how to adjust your ASO strategy. This feature is often more comprehensive than what some competitors offer.

Localized ASO: AppTweak excels in offering localized ASO insights, which is crucial for apps targeting international audiences. With its ability to track keywords and app performance across different languages and regions, you can tailor your app’s visibility strategy for specific markets—something not all ASO tools specialize in.

Competitor Intelligence: AppTweak’s competitor analysis tool offers a deep dive into your competitors' app performance, keywords, and strategies. This helps you stay ahead of the curve and refine your own ASO efforts based on actionable intelligence about competitors. Its competitor research is robust compared to some tools that provide more limited data or fewer actionable insights.

Customer Support and Resources: AppTweak offers top-notch customer service, with fast responses to queries and a wealth of educational resources, including webinars, blogs, and tutorials. This makes it easier for users to continuously improve their ASO strategies.

Commitment to Innovation: AppTweak is consistently evolving its platform, adding new features and improvements to adapt to changes in the app ecosystem and ASO best practices. This focus on continuous improvement ensures that users can take advantage of the latest ASO techniques.

Free Trial and Flexible Pricing: AppTweak offers a free trial so users can test out the features before committing to a paid plan. Additionally, their pricing structure is flexible, making it accessible for businesses of all sizes—from startups to large enterprises.

Who are some of the biggest customers of your product?

AppTweak's answer:

  • Uber
  • Zynga
  • The North Face
  • King
  • Paypal
  • Amazon
  • Booking.com
  • Activision
  • Tik Tok
  • Next Games Studio
  • Adobe
  • Flo Health
  • Bumble
  • NBC universal
  • Gameloft
  • Scopely
  • The Economist
  • Canva
  • Soundcloud

User comments

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What are some alternatives?

When comparing Mobile Action and AppTweak, you can also consider the following products

Sensor Tower - Sensor Tower is a platform for app store optimization and app industry intelligence.

AppFollow - AppFollow is an integrated solution that makes monitoring, analyzing, and elevating your app's reputation easy.

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

appfigures - Cross-platform app store analytics for all of your mobile apps.

FoxData - FoxData, formerly Appranking, empowers your app marketing with mobile app analysis and ASO tools and stands strong in your market.

42matters - 42matters offers top-notch app market data and audience data that helps you to build your business around mobile. All mobile data is easily accessible via our REST API and easy to use Explorer.