Software Alternatives, Accelerators & Startups

Mixpanel VS VisualVisitor

Compare Mixpanel VS VisualVisitor and see what are their differences

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Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.

VisualVisitor logo VisualVisitor

Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.
Visit Website
  • Mixpanel Landing page
    Landing page //
    2024-08-10

  mixpanel.comSoftware by Mixpanel

  • VisualVisitor Dashboard
    Dashboard //
    2024-08-11
  • VisualVisitor Identifications
    Identifications //
    2024-08-11
  • VisualVisitor Unified Inbox
    Unified Inbox //
    2024-08-11
  • VisualVisitor Contact Database
    Contact Database //
    2024-08-11
  • VisualVisitor Title Slide
    Title Slide //
    2024-08-11
  • VisualVisitor 40 Points of Data
    40 Points of Data //
    2024-08-11
  • VisualVisitor Benefits of AI Sales Rep
    Benefits of AI Sales Rep //
    2024-08-11
  • VisualVisitor AI Sales Rep Components
    AI Sales Rep Components //
    2024-08-11
  • VisualVisitor AI Sales Rep Summary
    AI Sales Rep Summary //
    2024-08-11

Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. These are the prospects we focus on, ensuring maximum impact for your sales efforts.

Detailed Prospect Data: We gather 40 points of data about each prospect, including first name, last name, email address, and more. Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. Crucial Sales Funnel Position: These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. They are the ones most likely to convert into appointments.

AI-Driven Engagement: Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. The process is fully automated, so your sales team only needs to engage with the interested leads—your low-hanging fruit. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly. Let our AI Sales Rep handle the identification and engagement, so your sales team can focus on closing deals.

Mixpanel

$ Details
-
Platforms
-
Release Date
2009 January
Startup details
Country
United States
State
California
Founder(s)
Suhail Doshi
Employees
250 - 499

VisualVisitor

$ Details
paid Free Trial $299.0 / Monthly (WebID Includes 1,000 Identifications )
Platforms
Wordpress Salesforce Constant Contact Go Highlevel MooSend MailChimp Campaign Monitor Mailerlite Get Response Benchmark Email Sendlane SmartrMail MailJet Duda Square Space
Release Date
2009 August
Startup details
Country
United States
State
FL
Founder(s)
Rick Batchelor, Kevin Batchelor
Employees
10 - 19

Mixpanel features and specs

  • User-Focused Analytics
    Mixpanel offers detailed insights into user behavior, enabling businesses to understand how users interact with their product, which helps in making data-driven decisions.
  • Event Tracking
    The platform allows for precise event tracking, providing real-time analysis of user actions and conversions, which is helpful for optimizing user experience and marketing strategies.
  • Advanced Segmentation
    Mixpanel's advanced segmentation capabilities help in understanding various user groups, enabling personalized marketing campaigns and enhanced user engagement.
  • A/B Testing
    The built-in A/B testing feature allows for experimenting with different variations of features and interfaces to determine what works best for users.
  • Custom Dashboards
    Users can create customizable dashboards to monitor key metrics and KPIs, making it easier to keep track of important data and trends.

Possible disadvantages of Mixpanel

  • Cost
    Mixpanel can be expensive compared to other analytics tools, particularly for startups or small businesses with limited budgets.
  • Complexity
    The platform can be complex and overwhelming for new users without a background in analytics, requiring a steep learning curve to effectively utilize all features.
  • Limited Free Plan
    The free plan offered by Mixpanel has significant limitations, including caps on the number of events tracked, which can be restrictive for growing businesses.
  • Data Retention
    Data retention policies might limit the amount of historical data accessible in lower-tier plans, potentially hindering long-term analysis.
  • Integration Issues
    While Mixpanel integrates with various other tools, some users report challenges and limitations with certain integrations, which can affect the overall workflow.

VisualVisitor features and specs

  • AI Sales Rep
    Your Next Salesperson Might Not Be A Person at All. Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.
  • WebID +Person (B2C)
    Person-Level Website ID. Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points
  • WebID +Employee (B2B)
    Employee-Level Website ID. Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points
  • Who To Contact - Contact Database (B2B)
    Find Anyone, Anywhere, At Any Company - Instantly. Direct dial phone numbers, Email addresses ~900 million up todate, accurate B2B contact records.

Analysis of Mixpanel

Overall verdict

  • Mixpanel is generally regarded as a good choice for companies seeking detailed analytics on user interactions and product usage trends. It is particularly beneficial for teams that prioritize data-driven strategies in enhancing user experience, optimizing marketing efforts, and driving growth.

Why this product is good

  • Mixpanel is considered a strong option for businesses looking for robust product analytics. It provides detailed insights into user behavior and engagement through its advanced event tracking and funnel analysis features. The platform excels in offering real-time data, advanced segmentation, and A/B testing capabilities, which enable teams to make data-driven decisions. Additionally, its user-friendly interface and comprehensive reporting tools make it accessible for users with varying levels of technical expertise.

Recommended for

    Mixpanel is recommended for product teams, marketers, and data analysts within tech companies who need to delve deeply into user behavior. It is particularly useful for startups and mid-sized businesses in the SaaS, e-commerce, and mobile app industries that aim to optimize their products and improve user retention through comprehensive analytics.

Analysis of VisualVisitor

Overall verdict

  • VisualVisitor is a useful tool for businesses looking to enhance their lead generation and visitor tracking capabilities. Its features are beneficial for identifying potential customers and understanding visitor interactions, which can contribute to more effective sales and marketing efforts.

Why this product is good

  • VisualVisitor is a lead generation and visitor tracking tool that offers features like website visitor identification, email tracking, and integrated CRM functionalities. It helps businesses identify anonymous website visitors, track their engagement, and convert them into potential leads. The tool provides valuable insights into user behaviors and preferences, allowing businesses to tailor their marketing strategies effectively.

Recommended for

  • Small to medium-sized businesses
  • Marketing professionals
  • Sales teams
  • Companies seeking to improve lead generation
  • Businesses aiming to optimize website visitor engagement

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

VisualVisitor videos

Visual Visitor AI Sales Rep Explainer

More videos:

  • Review - Darcy Knapp - CEO of SEO Web Mechanics
  • Review - Philippe Cesson - President + CEO of Cesson
  • Review - Travis Ziebro - CEO of Momenta Tech
  • Review - Craig McIlvain - CEO of CraigAds
  • Review - Jeff Cox - VP of The Rise Companies

Category Popularity

0-100% (relative to Mixpanel and VisualVisitor)
Analytics
100 100%
0% 0
Business & Commerce
0 0%
100% 100
Web Analytics
100 100%
0% 0
Sales
0 0%
100% 100

Questions and Answers

As answered by people managing Mixpanel and VisualVisitor.

What makes your product unique?

VisualVisitor's answer:

Visual Visitor stands out due to its ability to provide detailed, person-level identification of website visitors, offering insights that go beyond standard identification products.

It not only tracks anonymous website traffic but also reveals the identities of visitors, including their names, job titles, and contact information. This allows businesses to convert visitors into leads without relying solely on traditional lead capture methods.

Additionally, our AI Sales Rep module allow you to Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Why should a person choose your product over its competitors?

VisualVisitor's answer:

Choosing Visual Visitor over its competitors offers several compelling advantages:

  1. Person-Level Identification: Unlike many competitors, Visual Visitor provides in-depth insights into your website visitors, revealing who they are, where they work, and how to contact them. This allows for more targeted and effective marketing and sales efforts.
  2. Comprehensive Features: Visual Visitor combines multiple tools into one platform, including email tracking, competitor analysis, visitor segmentation, and more. This all-in-one approach means you don't need to juggle multiple services to get the full picture of your website traffic.
  3. Ease of Use: The platform is designed with user-friendliness in mind, making it accessible even to those without technical expertise. You can quickly set up and start gaining insights without a steep learning curve.
  4. Affordability: Visual Visitor offers a robust set of features at a competitive price, making it an excellent value for businesses of all sizes, especially those looking for cost-effective solutions.
  5. Responsive Support: Visual Visitor is known for its customer support. Their team is proactive, responsive, and willing to work closely with clients to ensure they get the most out of the platform.
  6. Customizable Options: Whether you're in B2B or B2C, Visual Visitor offers tailored identification options (+Person for B2C and +Employee for B2B) to meet your specific business needs.
  7. Data Accuracy: With a focus on delivering accurate and actionable data, Visual Visitor helps businesses make informed decisions that drive growth and improve ROI.

These benefits make Visual Visitor a smart choice for businesses looking to enhance their lead generation, marketing, and sales strategies with detailed, actionable insights.

How would you describe your primary audience?

VisualVisitor's answer:

Visual Visitor's primary audience consists of sales and marketing professionals, business owners, and decision-makers in companies of all sizes who are focused on maximizing lead generation and conversion. This includes: 1. B2B Sales Teams: Professionals who need detailed insights into website visitors to identify and engage potential leads, enhancing their prospecting efforts and improving their sales pipeline. 2. Marketing Professionals: Individuals or teams looking to optimize their digital marketing strategies by understanding who is visiting their website, tailoring their messaging, and running more effective campaigns. 3. Business Owners: Entrepreneurs and small business owners who want to gain a competitive edge by leveraging detailed visitor data to drive growth, build relationships, and improve customer acquisition. 4. Lead Generation Specialists: Teams or individuals responsible for generating and qualifying leads, who need a reliable tool to identify high-potential prospects and gather actionable information to fuel their outreach strategies. 5. White-label Resellers: These are typically digital agencies that plugin our data to paid search activities. Resellers are a larger percentage of our growth. Overall, Visual Visitor caters to businesses and professionals who are keen on leveraging data-driven insights to enhance their sales, marketing, and customer engagement strategies.

What's the story behind your product?

VisualVisitor's answer:

Started in 2009 as a platform that only identified companies. Over the years, our number one request was "how do I get to the person?" We solved this in 2019.

The next question we heard from our customer base was "what do I do with all this data?" That is when our AI Sales Rep module was born.

Today, our AI Sales Rep Identifies and Influences Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour.

Which are the primary technologies used for building your product?

VisualVisitor's answer:

Today, our platform has become a must-have for sales and marketing teams worldwide. Our platform has 200+ primary features, plugins for Chrome, Gmail and Outlook, 900 million contacts, 4 data centers with over 6 TB of Data and over 300 integrations.

Through the use of Big Data and Artificial Intelligence, we are now able to identify the Person, not just the company visiting your website. Stay tuned for what comes next!

Who are some of the biggest customers of your product?

VisualVisitor's answer:

See the video section for Video testimonials from a few of our customers.

User comments

Share your experience with using Mixpanel and VisualVisitor. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mixpanel and VisualVisitor

Mixpanel Reviews

  1. Deepak Kumar
    · Technical Reviewer at A/B Testing ·
    Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. 😎
Source: clickup.com
7 best Mixpanel alternatives to understand your users
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the analysis straightforward. The choice between Heap and Mixpanel depends on whether you prioritize comprehensive data capturing (Heap) or a more detailed analysis...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
These are some of the aspects that I appreciate about Mixpanel. It’s important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel: Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This...
Source: userpilot.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:

VisualVisitor Reviews

  1. Felicia Freeman
    Indispensable sales tool

    I won't be getting rid of it anytime soon! My conversion rate is generally higher with Visual Visitor leads. I love that they give me enough info to personalize my outreach. All in all, great software.

    👍 Pros:    The visitor tracking software is a miracle-worker in my opinion, it lasers in on the best leads. cuts the amount of time i spend prospecting in half!
    👎 Cons:    Nothing apart from the fact that the amount of data varies per lookup - for some visitors they have both personal and professional phone numbers, other times only professional.
  2. Angelika Schaefer
    The best visitor identifier out there in my opinion

    Visual Visitor identifies more visitors than ZoomInfo and it's cheaper. Signing up was a no-brainer.

    👍 Pros:    The visitor details are accurate - you'd think that would be a given but i've tried other platforms where that's not the case.
    👎 Cons:    Not really a con but it doesn't do the work for you, you still have to reach out on your own.
  3. Journee Pruitt
    Cost-effective & comprehensive solution

    I'm pleased I decided to go with Visual Visitor over the apps I demo'd. It works as described and offers a lot of bang for your buck when it comes to visitor ID lookups.

    👍 Pros:    I appreciate how many visitor lookups are included with my package. i've tried other apps before (leady & kickfire) and visual visitor is the best in terms of cost per use.
    👎 Cons:    Haven't identified any glaring faults with the app. it runs quickly and smoothly.

Social recommendations and mentions

Based on our record, Mixpanel seems to be a lot more popular than VisualVisitor. While we know about 28 links to Mixpanel, we've tracked only 1 mention of VisualVisitor. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mixpanel mentions (28)

  • API Pricing Strategies: Segmentation and Personalized Models
    Mixpanel/Amplitude: Event-based analytics platforms configurable for API usage tracking. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • 5 best product analytics software solutions for product managers
    Mixpanel is a product analytics tool that provides product managers with real-time insights into user behavior, helping them make more informed decisions with instant access to their data. It enables detailed event tracking, such as button clicks and page views, across both web and mobile applications. It offers a centralized platform that consolidates product analytics metrics such as data views, event tracking,... - Source: dev.to / 2 months ago
  • Preparing your E-commerce Platform for Holiday Traffic: A Developer’s Guide
    Even with thorough preparation, the holiday traffic can bring unexpected challenges. To stay ahead, set up dashboards and alert systems using tools like Grafana, Datadog, or New Relic to monitor platform performance, track errors, and detect anomalies. Additionally, leverage analytics tools such as Google Analytics or Mixpanel to identify drop-off points and optimize the customer journey. - Source: dev.to / 6 months ago
  • Setup Mixpanel Analytics in a NextJS Application
    I assume you already have a NextJS project setup. Also, create a new Mixpanel account from here (If you haven’t already). - Source: dev.to / 6 months ago
View more

VisualVisitor mentions (1)

  • Has anyone used Retention.com?
    I hope you find this helpful. For more info check out visualvisitor.com. Source: over 2 years ago

What are some alternatives?

When comparing Mixpanel and VisualVisitor, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

BuzzBuilder - BuzzBuilder is a web-based lead generation tool that manages targeted email marketing campaigns and generates B2B sales leads.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Dux Soup - Dux-Soup is a lead generation tool for LinkedIn.

Matomo - Matomo is an open-source web analytics platform

PersistIQ - It takes multiple touch points before a lead engages. PersistIQ automates the tedious parts while preserving the key human elements of sales