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Mixpanel VS Userlytics

Compare Mixpanel VS Userlytics and see what are their differences

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Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement. featured
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Mixpanel logo Mixpanel

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Userlytics logo Userlytics

Userlytics is a website and mobile app usability testing platform.
  • Mixpanel Landing page
    Landing page //
    2024-08-10

  mixpanel.comSoftware by Mixpanel

  • Userlytics Landing page
    Landing page //
    2023-09-22

Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.

Mixpanel features and specs

  • User-Focused Analytics
    Mixpanel offers detailed insights into user behavior, enabling businesses to understand how users interact with their product, which helps in making data-driven decisions.
  • Event Tracking
    The platform allows for precise event tracking, providing real-time analysis of user actions and conversions, which is helpful for optimizing user experience and marketing strategies.
  • Advanced Segmentation
    Mixpanel's advanced segmentation capabilities help in understanding various user groups, enabling personalized marketing campaigns and enhanced user engagement.
  • A/B Testing
    The built-in A/B testing feature allows for experimenting with different variations of features and interfaces to determine what works best for users.
  • Custom Dashboards
    Users can create customizable dashboards to monitor key metrics and KPIs, making it easier to keep track of important data and trends.

Possible disadvantages of Mixpanel

  • Cost
    Mixpanel can be expensive compared to other analytics tools, particularly for startups or small businesses with limited budgets.
  • Complexity
    The platform can be complex and overwhelming for new users without a background in analytics, requiring a steep learning curve to effectively utilize all features.
  • Limited Free Plan
    The free plan offered by Mixpanel has significant limitations, including caps on the number of events tracked, which can be restrictive for growing businesses.
  • Data Retention
    Data retention policies might limit the amount of historical data accessible in lower-tier plans, potentially hindering long-term analysis.
  • Integration Issues
    While Mixpanel integrates with various other tools, some users report challenges and limitations with certain integrations, which can affect the overall workflow.

Userlytics features and specs

  • Global Participant Pool
    Userlytics provides access to a diverse, global pool of participants, which helps in gathering varied user feedback and insights from different demographics and cultures.
  • Ease of Use
    The platform is user-friendly and easy to navigate for both researchers and participants, which streamlines the testing process and makes it accessible for users of different skill levels.
  • Comprehensive Reporting
    Userlytics offers detailed and comprehensive reporting tools that allow researchers to analyze user behavior effectively and generate actionable insights.
  • Multiple Device Testing
    It supports testing on a variety of devices, including desktops, mobile phones, and tablets, ensuring that user experiences can be tested across different platforms.
  • Customizable Test Scenarios
    Researchers can create highly customized test scenarios and tasks that align closely with their specific research objectives and goals.
  • Quick Participant Recruitment
    Userlytics enables fast recruitment of participants, often providing results within hours, which is beneficial for time-sensitive projects.

Possible disadvantages of Userlytics

  • Cost
    While Userlytics offers a robust set of features, it can be relatively expensive, particularly for smaller businesses or startups with limited budgets.
  • Occasional Technical Issues
    Some users have reported encountering technical issues or bugs within the platform, which can occasionally disrupt the testing process.
  • Learning Curve for Advanced Features
    Although the basic features are easy to use, there can be a steeper learning curve when trying to utilize some of the more advanced functionalities of the platform.
  • Limited Support for Niche Markets
    While the participant pool is extensive, it may still be challenging to find users for very niche markets or specific user demographics.
  • Video Quality
    Some users have experienced issues with the quality of video recordings, which can impact the clarity of user interactions and feedback.

Analysis of Mixpanel

Overall verdict

  • Mixpanel is generally regarded as a good choice for companies seeking detailed analytics on user interactions and product usage trends. It is particularly beneficial for teams that prioritize data-driven strategies in enhancing user experience, optimizing marketing efforts, and driving growth.

Why this product is good

  • Mixpanel is considered a strong option for businesses looking for robust product analytics. It provides detailed insights into user behavior and engagement through its advanced event tracking and funnel analysis features. The platform excels in offering real-time data, advanced segmentation, and A/B testing capabilities, which enable teams to make data-driven decisions. Additionally, its user-friendly interface and comprehensive reporting tools make it accessible for users with varying levels of technical expertise.

Recommended for

    Mixpanel is recommended for product teams, marketers, and data analysts within tech companies who need to delve deeply into user behavior. It is particularly useful for startups and mid-sized businesses in the SaaS, e-commerce, and mobile app industries that aim to optimize their products and improve user retention through comprehensive analytics.

Analysis of Userlytics

Overall verdict

  • Userlytics is generally considered a good tool for usability testing and gaining valuable user insights. Its wide range of features and customizable tests make it suitable for various research needs. However, as with any tool, the effectiveness can vary based on specific requirements and use cases.

Why this product is good

  • Userlytics is a user experience research platform that allows businesses to gather insights from real users through remote usability testing. It offers a comprehensive set of features including video interviews, surveys, and advanced metrics to help companies understand user behavior and improve their products. The platform's ease of use, robust analytics, and flexibility make it a popular choice for both small and large organizations.

Recommended for

  • UX designers and researchers looking for detailed user feedback
  • Product managers aiming to enhance user experience
  • Startups and small businesses needing cost-effective usability testing
  • Large enterprises requiring scalable user testing solutions

Mixpanel videos

+ Add

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • Review - Mixpanel Overview Video
  • Review - Amplitude vs Mixpanel? Pros and Cons of Each

Userlytics videos

+ Add

Make $15 in 30 Minutes - Userlytics Review and Payment Proof

More videos:

  • Review - Make $30 an Hour Testing Websites (TryMyUI, Userlytics, & Usertesting Review)
  • Review - Userlytics Review

Category Popularity

0-100% (relative to Mixpanel and Userlytics)

Mixpanel

Userlytics

Analytics
100 100%
Analytics
0% 0
User Experience
0 0%
User Experience
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Usability
0 0%
Usability
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mixpanel and Userlytics

Mixpanel Reviews

  1. Deepak Kumar
    · Technical Reviewer at A/B Testing ·
    Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, Picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data
10 Best Mixpanel Alternatives for Product Analytics in 2024
Hotjar is an all-in-one feedback and analytics software suite to optimize your website and make data-driven decisions. Hotjar Observe is the suite’s most popular Mixpanel alternative—pair it with Hotjar Ask, Hotjar Engage, and Hotjar Funnels for all the tools you need to succeed. 😎
Source: clickup.com
7 best Mixpanel alternatives to understand your users
On the other hand, Mixpanel requires you to manually define the events you want to track from the start. While this might take some extra time, it provides more detailed reports right off the bat, which makes the analysis straightforward. The choice between Heap and Mixpanel depends on whether you prioritize comprehensive data capturing (Heap) or a more detailed analysis...
Source: www.hotjar.com
Best Mixpanel Alternatives for SaaS
These are some of the aspects that I appreciate about Mixpanel. It’s important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel: Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This...
Source: userpilot.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Mixpanel, another great tool provides businesses an immediate overview of user interactions with their products. This helps them to adapt quickly, offering more personalized experiences, or making needed adjustments right on the spot. With Mixpanel, you can expect the following benefits:
Source: rishikap372.medium.com

Userlytics Reviews

Best 8 Affordable UserZoom Alternatives in 2023
Another excellent UserZoom alternative is Userlytics. Their broad feature set and cost-effective pricing plan have made them quite well-known. It’s a good platform to remember, especially if the tool’s visual aspects aren’t crucial to you, as the UI is a little outdated.
Source: blog.uxtweak.com
5 Best UXtweak Alternatives
Userlytics is an international cloud-based usability testing platform that serves people for quite a long time and helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.
Source: blog.uxtweak.com

Social recommendations and mentions

Based on our record, Mixpanel should be more popular than Userlytics. It has been mentiond 28 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mixpanel mentions (28)

  • API Pricing Strategies: Segmentation and Personalized Models
    Mixpanel/Amplitude: Event-based analytics platforms configurable for API usage tracking. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • 5 best product analytics software solutions for product managers
    Mixpanel is a product analytics tool that provides product managers with real-time insights into user behavior, helping them make more informed decisions with instant access to their data. It enables detailed event tracking, such as button clicks and page views, across both web and mobile applications. It offers a centralized platform that consolidates product analytics metrics such as data views, event tracking,... - Source: dev.to / 2 months ago
  • Preparing your E-commerce Platform for Holiday Traffic: A Developer’s Guide
    Even with thorough preparation, the holiday traffic can bring unexpected challenges. To stay ahead, set up dashboards and alert systems using tools like Grafana, Datadog, or New Relic to monitor platform performance, track errors, and detect anomalies. Additionally, leverage analytics tools such as Google Analytics or Mixpanel to identify drop-off points and optimize the customer journey. - Source: dev.to / 6 months ago
  • Setup Mixpanel Analytics in a NextJS Application
    I assume you already have a NextJS project setup. Also, create a new Mixpanel account from here (If you haven’t already). - Source: dev.to / 6 months ago
View more

Userlytics mentions (4)

What are some alternatives?

When comparing Mixpanel and Userlytics, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Matomo - Matomo is an open-source web analytics platform

UserZoom - Test, measure, and monitor UX with our cost-effective all-in-one platform. UserZoom is a cloud-based solution for online usability testing.

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