Software Alternatives, Accelerators & Startups

Microsoft Clarity VS Simple Analytics

Compare Microsoft Clarity VS Simple Analytics and see what are their differences

Microsoft Clarity logo Microsoft Clarity

Website analytics powered by machine learning 📊

Simple Analytics logo Simple Analytics

The privacy-first Google Analytics alternative located in Europe.
  • Microsoft Clarity Landing page
    Landing page //
    2022-09-17
  • Simple Analytics Landing page
    Landing page //
    2022-09-05

Simple Analytics gives you insights into the performance of your website without ever collecting personal data, with a clean interface, and simple integration. GDPR, CCPA and, PECR compliant because we don't handle personal data and set no cookies.

Microsoft Clarity

Pricing URL
-
$ Details
Release Date
-

Simple Analytics

$ Details
paid Free Trial $9.0 / Monthly (Max 10,000 page views)
Release Date
2018 September

Microsoft Clarity features and specs

  • Cost
    Microsoft Clarity is free to use, which makes it a cost-effective solution for businesses of all sizes.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-use interface, making it accessible even for users who are not particularly tech-savvy.
  • Heatmaps
    Clarity provides heatmaps that give a visual representation of user interactions on your website, helping you understand user behavior at a glance.
  • Session Replay
    The session replay feature allows you to watch recordings of user sessions, providing detailed insights into how users navigate your site.
  • GDPR Compliance
    Clarity is designed to be GDPR compliant, ensuring that user data is handled in accordance with regulations.
  • Integration with Tools
    It integrates well with other Microsoft products and various third-party tools, enhancing its functionality and ease of use within a broader software ecosystem.

Possible disadvantages of Microsoft Clarity

  • Advanced Features Limitation
    Compared to some other analytics tools, Clarity may lack some advanced features like detailed conversion tracking or advanced segmentation.
  • Data Delay
    There can be a delay in data processing and updates, which might be a drawback for businesses that require real-time analytics.
  • Limited Customization
    Customization options for how data is collected and displayed can be somewhat limited, potentially restricting how specific insights are gathered.
  • Resource Intensive
    Session replays and detailed heatmaps can be resource-intensive, which might slow down the performance of the analytics dashboard on lower-spec systems.
  • No A/B Testing
    As of now, Clarity does not offer built-in A/B testing capabilities, which are useful for optimizing different versions of web pages.
  • Data Retention
    The platform might have limited data retention policies, which could be a concern for businesses that need long-term data storage.

Simple Analytics features and specs

  • Privacy-focused
    Simple Analytics does not collect personal data, ensuring compliance with privacy laws like GDPR and CCPA. This approach appeals to users concerned about data privacy.
  • Ease of Use
    The platform prides itself on a user-friendly interface, making analytics accessible for individuals with varying levels of technical expertise.
  • No Cookies
    By eliminating the need for cookies, Simple Analytics reduces the complexity of compliance and improves user trust.
  • Transparent Pricing
    Offers straightforward pricing without hidden fees, which benefits small to medium-sized businesses looking for cost-effective solutions.
  • Quick Setup
    Setting up Simple Analytics is a quick process, often taking just a few minutes, reducing the time and effort required to begin tracking site data.
  • Lightweight Script
    The tracking script is lightweight, ensuring that it does not significantly affect website loading times, thus maintaining a good user experience.

Possible disadvantages of Simple Analytics

  • Limited Features
    Compared to more comprehensive platforms like Google Analytics, Simple Analytics offers fewer features and customization options, which may not satisfy advanced users.
  • Basic Reporting
    The reporting capabilities are basic and may not provide in-depth insights that large enterprises or data-driven teams may require.
  • No Integration with Ad Services
    Simple Analytics lacks built-in integrations with advertising services like Google Ads, potentially complicating the tracking of campaign performance.
  • Smaller User Community
    Given its niche market focus, the platform has a smaller user community, which can make it harder to find peer support or community-driven solutions.
  • Less Mature Ecosystem
    Unlike older platforms, Simple Analytics may lack integrations with a wide range of third-party tools and services, limiting its flexibility.
  • Cost
    While the pricing is transparent, it can still be seen as relatively high for the features offered, especially when compared to free alternatives like Google Analytics.

Analysis of Microsoft Clarity

Overall verdict

  • Microsoft Clarity is a strong choice for website analytics, particularly for businesses and individuals seeking an easy-to-use, no-cost tool with powerful features. Its ability to provide insights directly from user interactions without heavy resource demands makes it a competitive offering in its category.

Why this product is good

  • Microsoft Clarity is considered good due to its free-to-use model, user-friendly interface, and robust features that allow for in-depth analysis of user behavior and website performance. It offers heatmaps, session recordings, and insights that help in understanding user interactions, enabling website owners to identify usability issues and optimize their sites effectively.

Recommended for

    Microsoft Clarity is recommended for small to medium-sized businesses, marketing professionals, UX designers, and web developers who need to analyze user behavior without incurring costs. It's also suitable for anyone looking to supplement their existing analytics tools with a focus on user experience and interaction.

Analysis of Simple Analytics

Overall verdict

  • Simple Analytics is a good choice for users who prioritize privacy and simplicity in their web analytics tools. It provides sufficient insights for basic website analytics needs without overwhelming users with too much data or complex features.

Why this product is good

  • Simple Analytics is often praised for its privacy-focused approach. It does not collect personal data, which appeals to users and businesses concerned about privacy and compliance with data protection regulations like GDPR. The platform offers an easy-to-understand interface with essential analytics metrics, making it accessible to users without a technical background. Additionally, Simple Analytics is lightweight, which means it doesn't slow down websites as much as other analytics tools might.

Recommended for

    Simple Analytics is recommended for small to medium-sized businesses, bloggers, and website owners who need straightforward analytics and value privacy. It’s particularly suitable for those looking to comply with privacy regulations without compromising on user data protection.

Microsoft Clarity videos

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Simple Analytics videos

Fathom, simple analytics. A Google Analytics alternative | Privacy & Simplicity focused! 🎯

More videos:

  • Review - Seriously Simple Analytics Review
  • Review - Seriously Simple Analytics Review
  • Demo - Why we created Simple Analytics

Category Popularity

0-100% (relative to Microsoft Clarity and Simple Analytics)
Analytics
19 19%
81% 81
Web Analytics
19 19%
81% 81
Privacy
19 19%
81% 81
Marketing Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Clarity and Simple Analytics

Microsoft Clarity Reviews

The best Hotjar alternatives & competitors, compared
Microsoft Clarity is a 100% free session replay tool that supports basic replay features and heatmaps. It also records rage clicks and dead clicks, and integrates with Google Analytics 4, so you can view your GA data in Clarity.
Source: posthog.com
12 Hotjar alternatives for website and mobile app analytics
For session recordings and heatmaps, Clarity is a suitable alternative to Hotjar. Clarity tracks every user’s visit to your website, although it notes that recordings may not be available for all sessions. It also offers unlimited heatmaps and more than 25 filter options you can apply to both recordings and heatmaps.
10 Best Inspectlet Alternatives 2022
Microsoft Clarity is an alternative that allows companies to check the usability of their website. For this purpose, Microsoft Clarity records selected sessions of users. Companies can then evaluate the sessions. In addition, the tool provides measured values that indicate possible usability problems.
Source: www.plerdy.com
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
WatchThemLive and Microsoft Clarity have both been launched in 2020. Both of them are extremely powerful tools, but, of course, they’re not the same. Each one has its own unique features. In this post, we compare WatchThemLive and Microsoft Clarity and go through the pros and cons of each to give you a comprehensive insight into their differences.
Free SEO Tools To Improve Your Rankings
Microsoft Clarity - Free analytics tool for webmasters that shows you how people are using your website without hurting your site performance. It supports all sizes of websites, and offers session recordings, heatmaps, and insights dashboard that shows you interesting user sessions.

Simple Analytics Reviews

Top 10 AI Data Analysis Tools in 2024
Simple Analytics is a revolutionary web analytics platform that prioritizes user privacy and transparency above all else. Developed as an ethical alternative to data-hungry giants like Google Analytics, Simple Analytics offers a refreshingly lightweight and user-friendly solution for tracking website metrics without compromising on data protection. With its unwavering...
Source: powerdrill.ai
Privacy-oriented alternatives to Google Analytics
Simple Analytics was my original second contender for the analytics of this blog. The $19 a month starting plan with 100k pageviews is on the more expensive side, but their yearly deal gets you a better price than Fathom at just $9 a month.
Lightweight alternatives to Google Analytics
One is the minimalist Simple Analytics product, which is a cloud-based tool created by solo developer Adriaan van Rossum; it has a clean-looking interface with only the few key metrics, similar to Plausible. Another is Fathom, which was open source initially, but the current version is proprietary (although the company hopes to start maintaining the open-source code base...
Source: lwn.net

Social recommendations and mentions

Microsoft Clarity might be a bit more popular than Simple Analytics. We know about 32 links to it since March 2021 and only 26 links to Simple Analytics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Clarity mentions (32)

  • UX Metrics That Actually Matter
    Use analytics tools like Hotjar or Microsoft Clarity to observe completions. - Source: dev.to / 13 days ago
  • Revolutionize your Website: Free Heat Maps, Recordings, Analytics & more
    Microsoft Clarity provides masking options to prevent sensitive text from being sent to servers. By default, Clarity masks all sensitive text, such as email addresses and information entered by users. It offers three masking modes:. - Source: dev.to / about 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Microsoft Clarity - Session recording completely free with "no traffic limits", no project limits, and no sampling. - Source: dev.to / over 1 year ago
  • How to advocate for basic UX as a junior designer. Any cheap or free resources will be greatly appreciated
    THAT said, MS does have a free heatmapping tool which I've not tried yet. https://clarity.microsoft.com/. Source: almost 2 years ago
  • Mobile Screen Recorder App recorded thousands of users without consent
    In terms of getting people unstuck and improving the app we just recently integrated Microsoft Clarity https://clarity.microsoft.com/ which is very similar to Hotjar 🔥 https://www.hotjar.com in our Android and Web apps ( not iOS ) The way it works is it doesn't record the screen but it actually reassembles a simulation of your screen and movements from our code and where it thinks you moved/clicked. It also masks... Source: about 2 years ago
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Simple Analytics mentions (26)

  • This Next.js blog template is awesome.
    Multiple analytics options including Umami, Plausible, Simple Analytics, Posthog and Google Analytics. - Source: dev.to / 8 months ago
  • Awesome-no-code-tools
    Simple Analytics - Simple, clean, and friendly analytics. - Source: dev.to / 10 months ago
  • SaasRock v0.5.0 - Cookie consent and built-in Analytics
    SaasRock does not intend to invent the wheel, there are great analytics solutions out there, both free and powerful. But SaasRock’s main goal is to have everything you need when building SaaS applications, at least in a minimal way. - Source: dev.to / almost 3 years ago
  • Italian watchdog bans use of Google Analytics
    Regarding forbidden countries, it’s not forbidden in the Netherlands, yet. They will announce a verdict in a form of a report by the end of 2022 [1]. To give people an option and pink something else over Google Analytics, I have built an alternative, Simple Analytics [2]. It doesn’t use cookies or any form of tracking and you get still the useful data that 80% of the website owners need. [1]... - Source: Hacker News / almost 3 years ago
  • Italian watchdog bans use of Google Analytics
    It is. Most startups in the EU have to use more and more businesses in the EU. The selection is little, so way more changes to succeed if your EU based and serve both markets. I run Simple Analytics [1], which is a privacy-first analytics business from the Netherlands. I see a lot of business from the EU just because we are from the EU as well. [1] https://simpleanalytics.com/?ref=hn. - Source: Hacker News / almost 3 years ago
View more

What are some alternatives?

When comparing Microsoft Clarity and Simple Analytics, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Fathom Analytics - Simple, trustworthy website analytics (finally)

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.