Microsoft Advertising
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Based on our record, Microsoft Advertising should be more popular than Beeswax. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach. Source: about 1 year ago
That’s how search engines generally make money, including Bing. https://ads.microsoft.com. Source: almost 3 years ago
New campaigns: 1. Video campaign - the most successful in sense of scaling was youtube campaign. Using youtube we could scale account by ~25% which is a lot. 2. Shopping campaign - not sure what you sell, but shopping is a very good channel for some products. 3. New keywords to expand your reach. Probably there is not much you can do here, I believe you have most of you keywords already in your account (?).... Source: about 3 years ago
Anyway, to say that Microsoft does not want to be another Google is hilarious. They too have their own advertising platform (https://ads.microsoft.com) and their own browser which also tracks people for personalized advertising. Pile that on to the worse privacy controls and deals with oil companies, and you have a far worse company than Google ever was. Source: about 3 years ago
Microsoft absolutely makes its money selling ads. Not all of it, but plenty of it. They're definitely trying to be another Google. https://ads.microsoft.com/. Source: about 3 years ago
Have you looked into https://beeswax.com/. They have a xandr and google integration already. Source: over 1 year ago
TTD is a solid choice. I'd also look at Beeswax. With the acquisition by FreeWheel, you're going to get much lower CPMs on FreeWheel CTV/OTT inventory, as well as higher win rates. Plus, Beeswax is pretty flexible -- they have a DSP with a competitive % of media spend fee rates or you can use their Bidder as a Service (BaaS) to really bring down that % of media spend fee for SSPs and exchanges that support direct... Source: over 2 years ago
Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.
SmartyAds - is SmartyAds a digital advertising platform consisting of integrated DSP, SSP, and RTB ad exchange.
WordStream - WordStream offers a suite of products to help companies with their SEO and SEM initiatives.
UBIDEX - Toolkit for cookieless retargeting, custom audience collection and programmatic media buying.
Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.
BrightRoll - Learn how the BrightRoll DSP (demand side platform) helps you reach your target audience across devices and publishers. Also, explore the benefits of programmatic buying from our marketplace.