Microsoft Advertising
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SmartyAds is a progressive software developer, specializing in omnichannel programmatic digital advertising solutions. SmartyAds has been creating full-stack digital platforms for media buyers and media sellers since 2011. Today SmartyAds features connections to the largest global programmatic networks, offices located all across the world, and innovative, end-to-end digital solutions that help brands easily achieve their business goals through:
-Reduction of media-costs and operational expenditures -Elevating media trading efficiency -Increasing brand safety and transparency -Effective business performance measurement and prediction
Microsoft Advertising SmartyAdsBased on our record, Microsoft Advertising seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach. Source: about 1 year ago
That’s how search engines generally make money, including Bing. https://ads.microsoft.com. Source: almost 3 years ago
New campaigns: 1. Video campaign - the most successful in sense of scaling was youtube campaign. Using youtube we could scale account by ~25% which is a lot. 2. Shopping campaign - not sure what you sell, but shopping is a very good channel for some products. 3. New keywords to expand your reach. Probably there is not much you can do here, I believe you have most of you keywords already in your account (?).... Source: about 3 years ago
Anyway, to say that Microsoft does not want to be another Google is hilarious. They too have their own advertising platform (https://ads.microsoft.com) and their own browser which also tracks people for personalized advertising. Pile that on to the worse privacy controls and deals with oil companies, and you have a far worse company than Google ever was. Source: about 3 years ago
Microsoft absolutely makes its money selling ads. Not all of it, but plenty of it. They're definitely trying to be another Google. https://ads.microsoft.com/. Source: about 3 years ago
Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.
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UBIDEX - Toolkit for cookieless retargeting, custom audience collection and programmatic media buying.
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DataXu - Marketing analytics for brands and agencies.