Metrilo VS PrestaShop

Compare Metrilo VS PrestaShop and see what are their differences

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Metrilo

Running a data-driven online store is now easy. See what people do on your online store, step by step. Learn what makes people buy. Optimize acquisition channels and metrics. All in one truly simple product.

PrestaShop

Create your online store with PrestaShop's free shopping cart software. Build an ecommerce website for free and start selling online with hundreds of powerful features.

Landing page //
2021-10-01

Landing page //
2023-07-11

Metrilo

Website: metrilo.com
Pricing URL: Official Metrilo Pricing
Release Date: -
Startup details
Country: Bulgaria
City: Sofia
Employees: 10 - 19

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PrestaShop

Website: prestashop.com
Pricing URL: -
Release Date: 2007 January
Startup details
Country: France
State: Ile-de-France
City: Paris
Founder(s): Bruno Leveque
Employees: 100 - 249

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Metrilo features and specs

All-in-One Platform
Metrilo offers a comprehensive suite of tools for analytics, CRM, and email marketing, allowing businesses to manage everything on a single platform. This integration reduces the need to juggle multiple services and improves workflow efficiency.
Real-time Data Analytics
Metrilo provides real-time analytics, allowing users to make data-driven decisions quickly. This helps in tracking performance metrics and optimizing strategies as needed.
Customer Segmentation
The platform offers advanced customer segmentation capabilities, enabling businesses to tailor their marketing efforts to specific customer groups, thus improving the effectiveness of campaigns.
Ease of Use
Metrilo features a user-friendly interface that makes it easier for non-technical users to navigate and utilize its various features effectively.
Integration with Popular E-commerce Platforms
Metrilo easily integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento, making it accessible for a wide range of online businesses.

Possible disadvantages of Metrilo

Pricing
Metrilo's pricing can be on the higher side, especially for smaller businesses or startups with limited budgets. The cost might deter some potential users from adopting the platform.
Limited Customization
While Metrilo offers a range of features, the customization options for reports and dashboards can be somewhat limited, which may not meet all business needs.
Learning Curve
Despite its user-friendly interface, there can be a learning curve for new users to understand and fully utilize all of Metrilo's features and capabilities.
Dependence on Internet Connectivity
As a cloud-based service, Metrilo requires a stable internet connection to function properly. Any disruptions in connectivity can hinder access to its tools and data.
Data Privacy Concerns
Storing sensitive customer data on a third-party platform might raise data privacy and security concerns for some businesses, especially those that handle a large volume of personal information.

PrestaShop features and specs

Open Source
PrestaShop is open-source, which means you have access to the source code and can customize your store extensively to suit your needs.
Customization
With over 5,000 modules and themes available, PrestaShop offers significant customization options to tailor your online store.
Multilingual Support
PrestaShop supports multiple languages and currencies, making it easier to operate in global markets and cater to a diverse customer base.
SEO Friendly
Built-in SEO features help improve your search engine ranking, which can lead to increased visibility and traffic for your online store.
Strong Community
A large, active community of developers and users can provide support, share tips, and offer solutions to common issues.

Possible disadvantages of PrestaShop

Complex Setup
Setting up and customizing PrestaShop can be complex and may require technical expertise, which might be challenging for beginners.
Hosting Costs
As a self-hosted solution, you are responsible for your hosting needs, which can add to the overall operating cost of your online store.
Update Dependency
Each update of PrestaShop may cause compatibility issues with existing modules and themes, requiring additional work to resolve.
Limited Official Support
While the community support is robust, official customer service options are limited and may require purchasing a support plan.
Performance Issues
Large stores with many products and high traffic volumes might experience performance issues without proper optimization and server resources.

Analysis of Metrilo

Overall verdict

Metrilo is generally considered a good analytics and marketing platform for eCommerce businesses, especially those using WooCommerce or Shopify.

Why this product is good

Comprehensive Analytics: Metrilo offers in-depth analytics that help businesses understand customer behavior, track sales performance, and improve conversion rates.
Integrated CRM: The platform includes a built-in CRM that allows businesses to manage and segment their customers effectively.
Marketing Automation: Metrilo provides tools for creating personalized marketing campaigns, including email marketing automation, which can enhance customer engagement.
User-Friendly Interface: Business owners and marketers appreciate the platform's intuitive and user-friendly interface, which makes it accessible even for those without technical expertise.
Seamless Integration: Metrilo integrates smoothly with popular eCommerce platforms like WooCommerce and Shopify, allowing for easy data synchronization and utilization.

Recommended for

Small to Medium-sized Online Retailers: Those looking for an all-in-one solution for analytics, CRM, and marketing.
eCommerce Businesses Using WooCommerce or Shopify: Given its seamless integration and tailored features for these platforms.
Marketers Seeking to Enhance Customer Engagement: For businesses aiming to leverage data-driven marketing strategies and automation.

Metrilo videos

+ Add

Metrilo: All-in-One eCommerce CRM, Analytics, Retention and Email Marketing platform

PrestaShop videos

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Why Is PrestaShop Platform the Best Choice for e-Commerce Websites?

Category Popularity

0-100% (relative to Metrilo and PrestaShop)

Metrilo

PrestaShop

eCommerce

11 11%

eCommerce

89% 89

eCommerce Analytics

100 100%

eCommerce Analytics

0% 0

eCommerce Platform

0 0%

eCommerce Platform

100% 100

Analytics

100 100%

Analytics

0% 0

User comments

Share your experience with using Metrilo and PrestaShop. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Metrilo and PrestaShop

Metrilo Reviews

The 36 Best Marketing Automation Tools to Use in 2020

Metrilo is a growth marketing platform for modern consumer brands. The analytics in Metrilo measure your business performance and give you insights for strategic decisions. The engagement tools are built on the vast data and enable you to bond with your customers long-term. Metrilo starts at $119/month.

Source: encharge.io

PrestaShop Reviews

Top 10 Shopify Alternatives for Ecommerce in 2024

In the digital marketplace, being seen is as important as being good. Platforms like BigCommerce and Magento Open Source offer powerful SEO features and marketing integration capabilities that can propel a business to the top of search results. PrestaShop and Shift4Shop provide a range of promotional tools to help businesses capture and retain customers. For those looking to...

Source: www.attrac.io

PrestaShop alternatives in 2024

And you don’t have to make the switch alone. E-commerce platforms like PrestaShop help business owners achieve success online, regardless of industry or business size. With PrestaShop, you can customize your online shop to match your company brand; track and manage all orders, payments, and data; and create marketing campaigns to grow and scale — all from one powerful,...

Source: www.jotform.com

Shopify Self-Hosted Alternatives for Your E-Commerce Success

PrestaShop is a popular and feature-rich open-source e-commerce platform that empowers businesses to create and manage online stores. Launched in 2007, it has become one of the leading e-commerce solutions globally, offering a wide range of features and customization options. PrestaShop is a versatile and reliable e-commerce platform suitable for businesses of various sizes.

Source: cyberpanel.net

10 Best Shopify Alternatives in 2022

PrestaShop has many features that Shopify doesn't, such as custom themes and extensions. Plus, it supports multiple payment gateways including Paypal Express Checkout (PE), Stripe and GoCardless (GC).

Source: qpe.co.in

LemonStand Closed: Which Are The Best Alternatives For Ecommerce?

However, there is a downside to its price: you will have to do all of the heavy lifting required to get your store online, from setting up your hosting, installing the software onto your web server, and designing and building your store’s front end. However, if time and effort are more abundant resources for you than money, PrestaShop is worth your consideration.

Source: digital.com

Social recommendations and mentions

Based on our record, PrestaShop seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Metrilo mentions (0)

We have not tracked any mentions of Metrilo yet. Tracking of Metrilo recommendations started around Mar 2021.

PrestaShop mentions (3)

How MySQL Tuning Can Improve PrestaShop Performance
PrestaShop is a specialized, free, and open-source e-commerce platform developed in PHP, aimed at providing businesses, from startups to large enterprises, with the infrastructure to launch, manage, and scale their online stores. - Source: dev.to / 11 months ago
Ask HN: Is there an e-commerce platform that doesn't suck?
Have you heard of / tried “prestashop”[1]? I deployed it once for an acquaintance (my domain of expertise is not in e-commerce at all) and was pleasantly surprised by how feature-full, flexible and easy to use (for the store manager) [1] https://prestashop.com/. - Source: Hacker News / almost 2 years ago
E-commerce site suggestions for 5-10 products.
Maybe open source solutions like https://www.opencart.com/ or https://prestashop.com/ ? Source: almost 2 years ago

What are some alternatives?

When comparing Metrilo and PrestaShop, you can also consider the following products

ChannelAdvisor - As your partner in e-commerce success, we’re here to help you acquire more customers and land more sales than ever before. We keep our customers growing — and we have the stats to prove it.

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

Sumo - Free tools to grow your email list.

Shopify - Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.

Metorik - Your online store's co-pilot (for WooCommerce)

Magento - Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

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