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Media.net VS Google Ad Manager

Compare Media.net VS Google Ad Manager and see what are their differences

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Media.net logo Media.net

Yahoo! Bing Network Contextual Ads powered by Media. net gives you instantaneous access to one of the world's largest marketplaces for advertisers. People also askWhat is Media Net?What is Medianet Cisco?

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.
  • Media.net Landing page
    Landing page //
    2022-11-07
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02

Media.net features and specs

  • High-Quality Advertisers
    Media.net has partnerships with major advertisers like Yahoo and Bing, which can result in higher-quality, relevant ads that may yield better revenue.
  • Customization Options
    Allows for significant customization of ad units so they can blend seamlessly with the website’s design, enhancing user experience.
  • Contextual Ads
    Uses a contextual advertising approach, displaying ads relevant to the content on your site, thereby increasing the likelihood of user engagement.
  • Global Reach
    Media.net has a strong global presence, providing access to an international pool of advertisers which benefits websites with diverse audiences.
  • Dedicated Support
    Offers excellent customer support with dedicated account managers to help optimize ad performance and revenue.
  • Diversified Revenue
    Provides an alternative revenue source that can complement other ad networks, diversifying your income streams.

Possible disadvantages of Media.net

  • Approval Process
    The approval process can be stringent, making it difficult for smaller or newer websites to get accepted.
  • Payment Threshold
    Has a relatively high payment threshold, which can be a challenge for smaller publishers to reach before they can withdraw earnings.
  • Limited Ad Formats
    Offers fewer ad format options compared to some other networks, potentially limiting the ways publishers can monetize their content.
  • Lower Fill Rates
    Some users report lower fill rates compared to other ad networks, meaning not all available ad space may be utilized.
  • Dependency on Quality
    The earnings can be highly dependent on the quality and type of content, as their system relies heavily on contextual relevance.
  • Time to Optimize
    The platform may require some time and effort to fully optimize ad placements and maximize revenue, which could be a drawback for those looking for quick results.

Google Ad Manager features and specs

  • Comprehensive Ad Management
    Google Ad Manager integrates various facets of ad placement, trafficking, and reporting into a single platform, making it easier for publishers to manage their advertisements across multiple channels.
  • Advanced Targeting Capabilities
    It offers advanced targeting options based on factors like demographics, interests, and behaviors, allowing for personalized ad experiences and increased relevance for the audience.
  • Robust Reporting Tools
    Google Ad Manager provides detailed reporting and analytics, helping users measure performance, track revenue, and optimize their ad strategies in real-time.
  • Scalability
    Suitable for organizations of any size, from small businesses to large enterprises, making it a versatile solution that can grow with your business needs.
  • Integration with Google Ecosystem
    Seamlessly integrates with other Google products like Google Analytics and Google Marketing Platform, creating a cohesive digital marketing ecosystem.

Possible disadvantages of Google Ad Manager

  • Complexity
    The platform can be overwhelming for beginners due to its comprehensive features and interface, requiring time and effort to fully understand and utilize.
  • Cost
    While it offers a free tier, advanced features and higher usage levels can lead to significant costs, which might not be suitable for small businesses with limited budgets.
  • Learning Curve
    Even experienced marketers may face a steep learning curve when initially using the platform, which may require additional training or support.
  • Data Privacy Concerns
    Given its extensive data collection and targeting capabilities, there may be concerns regarding data privacy and compliance with global regulations like GDPR and CCPA.
  • Dependence on Google Ecosystem
    Heavy reliance on the Google ecosystem could be a drawback for those looking to diversify their digital marketing tools or who have concerns about vendor lock-in.

Analysis of Media.net

Overall verdict

  • Media.net is generally considered a good platform for publishers looking to monetize their website through contextual advertising. Its competitive CPM (cost per thousand impressions) rates and reliable payment structure make it a popular choice. However, the platform may work best for content-rich websites with substantial traffic from English-speaking countries.

Why this product is good

  • Media.net is a leading ad network that specializes in contextual advertising and offers high-quality ads that are often competitive with industry giants like Google AdSense. It provides a comprehensive suite of tools for optimizing ad performance and is known for its strong inventory of advertisers through partnerships with Yahoo and Bing. The platform offers various ad formats, including display and native ads, which can enhance user experience and increase engagement for publishers.

Recommended for

  • Website owners with significant traffic from United States, Canada, and other English-speaking countries.
  • Content-rich websites looking to leverage contextual advertising.
  • Publishers seeking an alternative to Google AdSense for additional or diversified ad revenue streams.

Analysis of Google Ad Manager

Overall verdict

  • Google Ad Manager is widely regarded as a strong choice for publishers due to its feature-rich platform, reliability, and seamless integration with Google's ad services. However, it could be complex for beginners and may require a learning curve to fully leverage its capabilities.

Why this product is good

  • Google Ad Manager is a comprehensive ad serving platform suitable for publishers looking to monetize their web content. It offers robust tools for ad inventory management, in-depth reporting capabilities, and integration with Google's powerful advertising ecosystem. The platform supports various ad formats and is designed to optimize ad performance and revenue through advanced targeting options and flexible pricing strategies.

Recommended for

    Google Ad Manager is recommended for medium to large-sized publishers, ad networks, and businesses seeking a comprehensive ad management solution with extensive features. It is particularly well-suited for those who are already invested in the Google ecosystem and have access to technical resources to manage the platform efficiently.

Media.net videos

+ Add

How to Monetize Your Site with Ads | Media.net Review

More videos:

  • Review - Media.net Earning Proof & Review | Is Media.net good Adsense Alternative?

Google Ad Manager videos

+ Add

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

Category Popularity

0-100% (relative to Media.net and Google Ad Manager)

Media.net

Google Ad Manager

Advertising
57 57%
Advertising
43% 43
Ad Networks
51 51%
Ad Networks
49% 49
Ad Servers
59 59%
Ad Servers
41% 41
Marketing
100 100%
Marketing
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Media.net and Google Ad Manager

Media.net Reviews

Top 11 Google AdSense alternatives for 2022
It is difficult to say which ad network is the best alternative to AdSense as many factors influence a website’s ad revenue. These include the geographic location of their traffic, the vertical, amount of traffic, the device used, advertiser competition, and much more. It is best to test different ad networks, as mentioned on our list such as Real Content Network, Trion,...
Source: www.monetizemore.com
21 Best AdSense Alternatives to Consider for Your Website in 2022
Currently I have Adsense (for about a year) and my RPM hovers between $1.50 – $1.80. I tried Media.net and it was way worse around $.50. I applied for Monumetric 3 months ago and still have not heard from them. I’ve emailed several times and not heard back.
Source: kinsta.com
Top 25 Google Adsense Alternatives For Your Website/Blog in 2022
Another major benefit of Media.net is that it gives you access to the searches from the Yahoo! and Bing network. Also, the platform gives you access to a network of clients, so you can boost your ad revenue and take advantage of a rich search market.
Source: www.izooto.com
Top 7 Best Ezoic Alternatives For More Ad Revenue
Media.net is one of the better alternatives to Ezoic as it is the primary ad provider for Bing and Yahoo, two popular search engines. Media.net has employees staffed in key areas over the world. Among their clientele are top online publications like Reuters, Forbes, and Kiplinger.
Source: webaroo.com.au
10 Best Google AdSense Alternatives – Make Money from Your Blog
For platforms with more than 50,000 readers, your best bet will be Mediavine or RevContent. You can even combine two networks to boost your earnings. Media.net and RevenueHits seem to be a good combination based on user reviews. Relying on a single solution is risky as users of Google AdSense have experienced.
Source: www.binpress.com

Google Ad Manager Reviews

We have no reviews of Google Ad Manager yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Media.net should be more popular than Google Ad Manager. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Media.net mentions (23)

  • AdSense closed my account, what are my options now?
    I've heard good things of media.net or if you're interested in monetizing with Native you can try Taboola or RevContent. They have some minimum requirements of traffic. So you will need to check with them if you meet them. Source: over 1 year ago
  • Group/Subreddit for Placement OA discussion
    Is there any fb group or subreddit where I can clarify my doubts about OA questions of placements and internships , just know I gave media.net OA and and I just need to the intuition for one of the questions. Thanks for the same. Source: almost 2 years ago
  • Ad revenue down 50% despite same traffic
    Content is 100% clean. All my own work. Our partners did have a falling out with media.net so perhaps thats the cause. Source: almost 2 years ago
  • Ads in react apps
    My understanding of Google adsense is you need lots of content for them to generate ads and it looks like some others are similar and require lots of views before you can set up the ads (Media.net, Adversal). I am not really into creating content like blogs but more interactive and functional apps, so I don't think these products would work. Source: about 2 years ago
  • HOW MUCH IS THAT TRUE KYA TIER 3 WALE STRUGLE HI KARTE RHE JAYEGE KYA
    Agree with the screenshot. Tier matters in initial years. In my college avg salary is 4 LPA. Max is 8 LPA (media.net). Mine is 7.5 (Capg). Source: about 2 years ago
View more

Google Ad Manager mentions (4)

  • What is Prebid.js & how to debug it using Requestly!
    Prebid.js is an open-source header bidding wrapper that enables publishers to conduct auctions for their ad inventory across multiple demand sources. It integrates seamlessly with ad servers like Google Ad Manager, allowing publishers to increase competition and, consequently, ad revenue. - Source: dev.to / 10 months ago
  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 3 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: about 4 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: about 4 years ago

What are some alternatives?

When comparing Media.net and Google Ad Manager, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Infolinks - Discover what Infolinks smart ads can do for you

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

AerServ - AerServ offers monetization solution for mobile publishers.

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