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Measured.com VS Smartly.io

Compare Measured.com VS Smartly.io and see what are their differences

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Contents:
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Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.

Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

  • Smartly.io Landing page
    Landing page //
    2023-10-09

Measured.com

Website
measured.com
Pricing URL
-
Platforms
Web
Release Date
2017 April
Edit details

Smartly.io

Website
smartly.io
Pricing URL
Official Smartly.io Pricing
Platforms
-
Release Date
2013 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Kristo Ovaska
Employees
250 - 499
Edit details

Measured.com features and specs

No features have been listed yet.

Smartly.io features and specs

  • Automation
    Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
  • Integrations
    It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
  • Creative Optimization
    The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
  • Scalability
    Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
  • Real-Time Reporting
    Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
  • User-Friendly Interface
    The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

  • Cost
    Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
  • Complexity
    The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
  • Limited Platform Support
    While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
  • Customer Support
    Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Analysis of Smartly.io

Overall verdict

  • Smartly.io is generally considered a strong choice for businesses looking to streamline their social media advertising efforts. Its powerful automation tools and robust analytics capabilities make it a valuable asset for both small and large enterprises. However, its suitability may vary depending on specific business needs and budget considerations.

Why this product is good

  • Smartly.io is a well-regarded platform primarily for its capabilities in automated social media advertising and creative production. It integrates with major social media platforms like Facebook, Instagram, Pinterest, and Snapchat, allowing users to create, manage, and optimize ads efficiently. The platform is known for its user-friendly interface, A/B testing tools, real-time analytics, and collaboration features, which help teams save time and improve their ad performance.

Recommended for

  • Businesses with significant social media advertising budgets seeking to optimize ad spend and performance.
  • Marketing teams looking for a platform that offers automation and real-time collaboration features.
  • Organizations that need to manage large-scale campaigns across multiple social media platforms.

Measured.com videos

+ Add

Overview from CEO

Smartly.io videos

+ Add

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Category Popularity

0-100% (relative to Measured.com and Smartly.io)

Measured.com

Smartly.io

Attribution Tracking
100 100%
Attribution Tracking
0% 0
Sales And Marketing
0 0%
Sales And Marketing
100% 100
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Marketing Tools
0 0%
Marketing Tools
100% 100

User comments

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Social recommendations and mentions

Smartly.io might be a bit more popular than Measured.com. We know about 1 link to it since March 2021 and only 1 link to Measured.com. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 3 years ago

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 3 years ago

What are some alternatives?

When comparing Measured.com and Smartly.io, you can also consider the following products

Attribution - Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

BooleanMaths - The Formula for Marketing Success

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Fomo - Fomo turns your site into the online equivalent of a busy store

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