Software Alternatives, Accelerators & Startups

Matomo VS Ocamba

Compare Matomo VS Ocamba and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

Ocamba logo Ocamba

An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Ocamba Hood Reports designer
    Hood Reports designer //
    2024-05-13
  • Ocamba Hood tags manager
    Hood tags manager //
    2024-05-13
  • Ocamba Scheduled tasks
    Scheduled tasks //
    2024-05-13
  • Ocamba Hood message templates
    Hood message templates //
    2024-05-13
  • Ocamba Hood audience segments
    Hood audience segments //
    2024-05-13
  • Ocamba Adex reports designer
    Adex reports designer //
    2024-05-13
  • Ocamba Adex external demand
    Adex external demand //
    2024-05-13
  • Ocamba Adex conversion manager
    Adex conversion manager //
    2024-05-13
  • Ocamba Adex campaign manager
    Adex campaign manager //
    2024-05-13
  • Ocamba Adex bidding
    Adex bidding //
    2024-05-13
  • Ocamba Adex zones
    Adex zones //
    2024-05-14

Ocamba Marketeer is a comprehensive suite of enterprise management solutions, currently featuring 2 apps - Hood Engage and Adex.

It is designed for publishers, advertisers, e-commerce owners, affiliates, and any other professionals aiming to expand their business through push notifications and ad exchange technologies.

The Hood Engage app leverages web and mobile user behavior analytics to deliver targeted push notifications, and therefore, it helps increase customer engagement, improve user retention, and generate relevant leads.

The Adex app plays a crucial role in optimizing pricing for buying and selling ad inventory via RTB or local ad serving, monetizing push notifications, and increasing the efficiency of your ad inventory management.

With Ocamba, you can access all these features on a single platform without needing to pay for multiple tools.

Additionally, it allows you to enjoy a dedicated account manager, 1-on-1 onboarding, and customer support.

To discover more about Ocamba, visit our website at ocamba.com, and sign up for a personalized, live demo with our experts.

Matomo features and specs

No features have been listed yet.

Ocamba features and specs

  • Reports designer: A drag&drop reports designer with 100+ measures and dimensions to make informed decisions.
  • Tag manager (Hood): Set up & adjust tags in real-time as users interact with your service.
  • Audience segments (Hood): Create user groups based on their characteristics & behavior with 13 segmentation options for more targeted push campaigns.
  • Message templates (Hood): Design & preview your creatives directly in the app to save time and streamline the entire process.
  • Scheduled tasks: Automate deliveries to adjust to user time zones, ensure consistent scheduling each week, day, or hour, set quiet hours, and schedule deliveries within specific time frames, and much more.
  • Member management: Manage team members’ access to sensitive information and critical functions, and track their actions on the platform.
  • A/B testing (Adex): Test different versions of your marketing strategy to make more informed choices.
  • Zones (Adex): Choose the ad placement that fits your strategy the best - Display, Native, Widget, Banner, Smartlink, Push.
  • External demand (Adex) : Access 400+ trusted Ad Networks.
  • Bidding (Adex): Determine how you want your ad inventory to be purchased and how ads are served to users.
  • Conversions manager (Adex): Understand ad performance, analyze which ads drive conversions, and refine your bidding strategies.

Matomo videos

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos:

  • Review - Matomo Analytics - Dashboards
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

Ocamba videos

How to schedule tasks on Ocamba?

More videos:

  • Tutorial - How to track and analyze analytics on Ocamba?

Category Popularity

0-100% (relative to Matomo and Ocamba)
Analytics
100 100%
0% 0
Push Notifications
0 0%
100% 100
Web Analytics
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100

Questions and Answers

As answered by people managing Matomo and Ocamba.

Why should a person choose your product over its competitors?

Ocamba's answer:

Cost-Effectiveness: Ocamba combines multiple apps within a single platform, eliminating the need for separate tools.

High Performance: Ocamba’s Adex app supports a high volume of transactions per second with minimal latency, ensuring real-time campaign management even under heavy demand.

Advanced Targeting and Personalization: Adex offers dynamic ad placements and precise targeting using 100+ metrics, while Hood increases customer engagement with multi-channel messaging and push notification personalization.

User-Friendly Reporting: Both Hood and Adex feature intuitive reporting systems that simplify data analysis and decision-making for marketers.

How would you describe your primary audience?

Ocamba's answer:

Publishers, advertisers, marketing agencies, e-commerce owners, affiliates, or any other professional who wants to increase their revenue using push and ad exchange technologies.

Who are some of the biggest customers of your product?

Ocamba's answer:

  • Taboola
  • Coinis
  • MonadPlug
  • Has Traffic
  • Kraft&Digital
  • BOLD Int Group
  • Jagger Brand

User comments

Share your experience with using Matomo and Ocamba. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Ocamba

Matomo Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com
Which tools help you to Measure the Success of your Website
Matomo: Matomo one of the best options as it has the ability to get form analysis, video analysis, page heatmaps, session recordings, custom branding, 100% unsampled reports, open-source “freedom” software, and more. It believes in protecting your privacy.
Source: qpe.co.in
8 Live Website Traffic Tracking Tools to Use in 2023
Matomo is another alternative to Google Analytics. It is an open-source website analytics tool. It keeps you in control because Matomo is installed on your server, which you can easily access through Matomo APIs.
Source: geekflare.com
10 Best Google Analytics Alternatives (Free & Paid)
Are you willing to know about its pricing packages? Well, Matomo has a free version (self-hosted) and one paid version, which is a delivered SaaS tool. Moreover, its paid version has more advanced analytics features, customer support, and A/B testing.

Ocamba Reviews

We have no reviews of Ocamba yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Matomo seems to be more popular. It has been mentiond 82 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (82)

  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / 6 months ago
  • 11 Ways to Optimize Your Website
    There are many good, lightweight, and open-source alternatives to Google Analytics, such as Plausible, Matomo, Fathom, Simple Analytics, and so on. Many of these options are open-source, and can be self-hosted. - Source: dev.to / 7 months ago
  • Mobile apps illegally share your personal data
    You can for example use analytics that aren't spyware, and hence don't even have to try to trick users giving "consent" to things they don't really want. Seriously: what share of people actually want their behavior to be tracked for ad companies to make more money? https://matomo.org/. - Source: Hacker News / 9 months ago
  • Ask HN: Is Google Analytics that useful?
    Matomo is a GDPR-compliant and open-source analytics platform. You can either host it yourself or use Matomo’s hosted version. https://matomo.org/. - Source: Hacker News / 9 months ago
  • Companies must stop using Google Analytics
    I tried the self-hosted version of Matomo [1][2] a few years back but I remember it was a bit underwhelming for the effort required to set it up. https://matomo.org. - Source: Hacker News / 12 months ago
View more

Ocamba mentions (0)

We have not tracked any mentions of Ocamba yet. Tracking of Ocamba recommendations started around Apr 2024.

What are some alternatives?

When comparing Matomo and Ocamba, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Braze - Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Airship - Mobile marketing solutions across all major mobile platforms.