Software Alternatives, Accelerators & Startups

Marketo VS Zoho Backstage

Compare Marketo VS Zoho Backstage and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Zoho Backstage logo Zoho Backstage

Plan, run, and analyze your event— all from one place
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Zoho Backstage Landing page
    Landing page //
    2023-11-22

Zoho Backstage is all-in-one event management software to plan and run in-person, virtual, and hybrid event experiences from beginning to end with greater efficiency and impact.

From designing a website, selling tickets, and marketing the event—to handling check-in, boosting attendee engagement, and effectively coordinating all stakeholders, including attendees, sponsors, and exhibitors—Zoho Backstage is a dependable solution to navigate the inherent complexity of Event Management.

Marketo features and specs

No features have been listed yet.

Zoho Backstage features and specs

  • Event Ticketing: Yes
  • Event Website Builder: Yes
  • Event Marketing: Yes
  • Event App: Yes
  • Event Analytics: Yes
  • Lead Capture: Yes
  • Expo Management: Yes
  • Floor Planner: Yes
  • Sponsor Management: Yes
  • Speaker Management: Yes
  • Attendee Management: Yes
  • Email Campaigns: Yes
  • Virtual Event Platform: Yes

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Zoho Backstage videos

How India Mobile Congress used Zoho Backstage to host Asia's largest tech event - IMC 2022

More videos:

  • Tutorial - Zoho Backstage - The simplest, all-in-one, event management software

Category Popularity

0-100% (relative to Marketo and Zoho Backstage)
Email Marketing
100 100%
0% 0
Events
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Event Management
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Zoho Backstage

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Zoho Backstage Reviews

We have no reviews of Zoho Backstage yet.
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What are some alternatives?

When comparing Marketo and Zoho Backstage, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Cvent - Cvent's event management software provides event planners with a complete solution to increase event attendance and decrease event costs.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Eventzilla - Eventzilla lets you sell tickets online and manage attendees from one integrated application.

Pardot - Salesforce B2B marketing automation

Social Tables - Social Tables leading event diagramming, seating, design and check-in products provide innovative solutions to handle your complex problems.