Software Alternatives, Accelerators & Startups

Marketo VS Rival IQ

Compare Marketo VS Rival IQ and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Rival IQ logo Rival IQ

The fastest way to build, analyze, and track competitors in your ever-changing market landscape.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Rival IQ Landing page
    Landing page //
    2023-10-18

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Rival IQ videos

Rival IQ Webinar - 5 Practical Tips for Social Media Marketing

More videos:

  • Tutorial - How to Set up rival IQ
  • Review - Rival IQ - Winning Higher Ed Social Media Engagement (updated)

Category Popularity

0-100% (relative to Marketo and Rival IQ)
Email Marketing
100 100%
0% 0
Marketing
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Competitive Intelligence
0 0%
100% 100

User comments

Share your experience with using Marketo and Rival IQ. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Rival IQ

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Rival IQ Reviews

5 best social insider alternatives to enhance your social media presence in 2023
Rival IQ stands out prominently in the crowded landscape of social media analytics platforms, especially when pitted against its competitors. There are several compelling reasons to lean towards Rival IQ. For businesses and marketers keen on deep-diving into analytics, Rival IQ provides a comprehensive suite of features that offer robust insights into social media...
Source: vaizle.com

What are some alternatives?

When comparing Marketo and Rival IQ, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Aggero.io - Uncover what creators & consumers say about your brand and products with our AI social media video listening tool. Understand your influencer video marketing success.

Pardot - Salesforce B2B marketing automation

BrandWatch - The best social monitoring tool