Software Alternatives & Reviews

Marketo VS Observable

Compare Marketo VS Observable and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Observable logo Observable

Interactive code examples/posts
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Observable Landing page
    Landing page //
    2023-10-09

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Observable videos

Observable Overview

More videos:

  • Review - observablehq.com review observable hq data analysis
  • Review - Hands-on Data Visualization with Observable Plot

Category Popularity

0-100% (relative to Marketo and Observable)
Email Marketing
100 100%
0% 0
Data Visualization
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Data Dashboard
0 0%
100% 100

User comments

Share your experience with using Marketo and Observable. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Observable

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Observable Reviews

Top 10 Grafana Alternatives in 2024
Observable is a Grafana alternative that enables users to visualize data via charts and dashboards using code.
Source: middleware.io
Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com

Social recommendations and mentions

Based on our record, Observable seems to be more popular. It has been mentiond 286 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Observable mentions (286)

  • I'm writing a new vector search SQLite Extension
    Could this be implemented in Rust? Does that project (sqlite-loadable-rs) support WASM? https://observablehq.com/@asg017/introducing-sqlite-loadable-rs. - Source: Hacker News / 3 days ago
  • Show HN: An extension to track your Wikipedia adventures
    Have you tried out a tangled-tree visualization? [1] I've found it to be super useful when visualizing these sorts of relationships in a compact way. [1] https://observablehq.com/@nitaku/tangled-tree-visualization-ii. - Source: Hacker News / 3 days ago
  • A feature-rich front-end drag-and-drop component library
    Maybe I'm easy to impress, but I always stop and play around with the nested tree example when I come across Sortable. It works so flawlessly, and feels very tuned to mobile dnd. It even works to arrange (and reflow) inline spans in a paragraph! I have yet to come across this functionality in a text editor.. [0]: https://observablehq.com/@dleeftink/sortable-playground. - Source: Hacker News / 11 days ago
  • Parquet-WASM: Rust-based WebAssembly bindings to read and write Parquet data
    Arrow JS is just ArrayBuffers underneath. You do want to amortize some operations to avoid unnecessary conversions. I.e. Arrow JS stores strings as UTF-8, but native JS strings are UTF-16 I believe. Arrow is especially powerful across the WASM <--> JS boundary! In fact, I wrote a library to interpret Arrow from Wasm memory into JS without any copies [0]. (Motivating blog post [1]) [0]:... - Source: Hacker News / 13 days ago
  • A flat map with the least error possible: The Gott-Goldberg-Vanderbei projection
    Here’s the D3 implementation (which is just an interrupted azimuthal equidistant projection): https://observablehq.com/@d3/azimuthal-equidistant-hemispheres. - Source: Hacker News / 14 days ago
View more

What are some alternatives?

When comparing Marketo and Observable, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

RunKit - RunKit notebooks are interactive javascript playgrounds connected to a complete node environment right in your browser. Every npm module pre-installed.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

D3.js - D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.

Pardot - Salesforce B2B marketing automation

Jupyter - Project Jupyter exists to develop open-source software, open-standards, and services for interactive computing across dozens of programming languages. Ready to get started? Try it in your browser Install the Notebook.