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Marketo VS Little Green Light

Compare Marketo VS Little Green Light and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Little Green Light logo Little Green Light

Illuminating Data. Advancing Nonprofits.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Little Green Light Landing page
    Landing page //
    2023-04-21

Little Green Light is a flexible donor management and fundraising platform that can be customized to fit the needs of your nonprofit thanks to a wide array of software that can be integrated with the platform. We understand the hard work that goes into donor management, fundraising, and growing a nonprofit, so we offer a full suite of tools at a very affordable price.

Marketo

Website
uk.marketo.com
Pricing URL
Official Marketo Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Little Green Light

Website
littlegreenlight.com
Pricing URL
Official Little Green Light Pricing
$ Details
paid Free Trial $45.0 / Monthly (For up to 2,500 constituent records)
Platforms
Web
Release Date
2009 April
Edit details

Marketo features and specs

No features have been listed yet.

Little Green Light features and specs

  • Donation management: Create donation forms to embed on your website.
  • Event Management: Track invitees, rsvps, giving related to events and more.
  • CRM: Track all the information about your donors and other constituents.
  • Membership Management: Easily manage active and lapsed members, their levels, and renewal dates.
  • Volunteer Management: Record volunteer interests and hours committed and worked, and generate volunteer statements.
  • Customizable Forms: Create unlimited branded forms. Great for mailing list signups, events RSVPs, volunteer signups, and more.
  • Acknowledgments: Generate one-off letters or emails or save to a batch and send whenever you’re ready.
  • Online Donations: Create and embed online donation forms on your website.
  • Built-In Integrations: Directly integrated with tools you already use: Email marketing, accounting, prospect research, forms, and more.
  • Integrated Mail Merge: Produce letters, labels, and envelopes. Automatically track mailings in constituent records.
  • Personalized Emails: Send personalized receipts, reminders, and thank you’s via email. Sync with records.
  • Constituent Profiles: One-page profiles, complete with contact info, giving history, relationships, and more…
  • Gift Tracking: Record monetary, in-kind, memorial, honorary, and matching gifts. Send acknowledgments.
  • Custom Reports: Create your own reports or use one of our many templates. Schedule reports and email them to your team.
  • Goal Tracking: Manage major gift asks and grant proposals. Set up tasks and reminders to monitor progress.
  • Pledge Tracking: Manage pledges, installments, and reminders.
  • Automated backups: 99.95% or higher uptime. Nightly backups, secure servers, cloud hosted—all included.
  • Secure Storage: Our bank-level, SSL-encrypted connections protect against data theft and tampering.

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Little Green Light videos

+ Add

Little Green Light Introductory Tour

More videos:

  • Review - Introducing Little Green Light

Category Popularity

0-100% (relative to Marketo and Little Green Light)

Marketo

Little Green Light

Email Marketing
100 100%
Email Marketing
0% 0
Nonprofit CRM
0 0%
Nonprofit CRM
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Fundraising And Donation Management
0 0%
Fundraising And Donation Management
100% 100

User comments

Share your experience with using Marketo and Little Green Light. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Little Green Light

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Little Green Light Reviews

We have no reviews of Little Green Light yet.
Be the first one to post

What are some alternatives?

When comparing Marketo and Little Green Light, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Agilon One - Agilon One is a Nonprofit CRM software solution that connects and gathers information on constituents.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Donorhut - Donorhut offers cloud fundraising software for charities and non-profits of any size.

Pardot - Salesforce B2B marketing automation

Txt2Give - Txt2Give helps churches, non-profits, schools, alumni associations, and political campaigns receive donations with text messages.

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