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Marketo VS Improvado.io

Compare Marketo VS Improvado.io and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Improvado.io logo Improvado.io

Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Improvado.io Landing page
    Landing page //
    2023-08-31

Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data. Real-time reports & dashboards eliminate manual reporting time by 90%. That’s what’ve done before for Ancestry, Asus, AdRoll and we can do it for you. Collaborate effectively with your team, other departments, and stakeholders. No more Tedious Manual Work, Errors or Discrepancies. Book a demo now at improvado.io

Marketo features and specs

No features have been listed yet.

Improvado.io features and specs

  • Data Extraction and Loading: Integrate and manage data from 300+ sources
  • Data Transformation: Make your marketing data analysis-ready
  • Marketing Common Data Model: Automate cross-channel normalization
  • Professional Services: Yes
  • Managed Services: Managed Data Warehouse
  • Data Synchronization: Yes
  • Managed API: Managed data sources API
  • Data Pipeline Orchestration: Yes
  • Customizable: Yes
  • Customer Support: 24/7
  • Visualizations: Yes
  • Extraction templates: Yes

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Improvado.io videos

+ Add

How to Leverage Data to Drive Massive Revenue - Sponsored by Improvado.io

More videos:

  • Demo - Improvado Demo - ETL for Marketers
  • Demo - Improvado Demo

Category Popularity

0-100% (relative to Marketo and Improvado.io)

Marketo

Improvado.io

Email Marketing
100 100%
Email Marketing
0% 0
Marketing
0 0%
Marketing
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Data Integration
0 0%
Data Integration
100% 100

User comments

Share your experience with using Marketo and Improvado.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Improvado.io

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Improvado.io Reviews

Funnel.io Alternatives and Competitors in 2022
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture. It’s a great tool for marketing analysts, performance marketers, and managers of all levels, who use marketing data on a daily...
Source: improvado.io
15 Best ETL Tools in 2022 (A Complete Updated List)
Improvado is a data analytics software for marketers to help them keep all their data in one place. This marketing ETL platform will allow you to connect marketing API to any visualization tool and for that no need to have technical skills.
Source: www.softwaretestinghelp.com
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Improvado has a strong 4.5/5 on G2 with people not complaining much about anything. In cons, the high pricing was mentioned but considered reasonable with the level of support Improvado gives.
Source: windsor.ai
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.
Source: improvado.io

What are some alternatives?

When comparing Marketo and Improvado.io, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

tray.io - Enterprise-scale integration platform

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform

Pardot - Salesforce B2B marketing automation

Jitterbit - Jitterbit is an open source integration software that helps businesses connect applications, data and systems.

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