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Marketo VS HootSuite

Compare Marketo VS HootSuite and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

HootSuite logo HootSuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • HootSuite Landing page
    Landing page //
    2023-10-08

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

HootSuite videos

+ Add

Hootsuite Review (Social Media Management Tool)

More videos:

  • Tutorial - How to Use Hootsuite in 11 Minutes
  • Review - Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

Category Popularity

0-100% (relative to Marketo and HootSuite)

Marketo

HootSuite

Email Marketing
100 100%
Email Marketing
0% 0
Social Media Tools
0 0%
Social Media Tools
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Social Media Marketing
0 0%
Social Media Marketing
100% 100

User comments

Share your experience with using Marketo and HootSuite. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and HootSuite

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

HootSuite Reviews

5 Best Taplio Alternatives to Consider Using in 2024
Hootsuite is an invaluable asset for any organization looking to streamline its social media strategy, offering a rich array of features that simplify management, enhance engagement, and provide deep insights into social media performance.
Source: authoredup.com
Hootsuite vs Sprout Social vs Agorapulse: Which One Will Be Best for Your Social Media Needs?
For example, Hootsuite only shows annual pricing on its pricing page. Also, Hootsuite provided muddled and misleading information about its Business plan pricing. Growing businesses are forced to jump from its Team plan to its far more heavily priced Business plan (which costs a whopping $7,200 just to start!) or the most expensive Enterprise plan (which starts at an...
Source: iag.me
Which tools help you to Measure the Success of your Website
Hootsuite: It is a segment leader that offers a complete package that helps in curating the content, measuring the traffic, and ROI, and even scheduling the posts.
Source: qpe.co.in
10 Free Logo Maker Platforms 2023
Hootsuite Brand Kit is a logo creator tool that is part of the Hootsuite social media management platform. The tool allows users to create a logo for business or individuals using a selection of templates and design elements, and includes options for adjusting the size, color, and font of each element. Hootsuite Brand Kit is free to use for Hootsuite users, but the social...
Source: qpe.co.in
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
HootSuite is ideal for large organizations that need collaboration and social media reporting features across multiple departments. Its high price makes Hootsuite not ideal for small businesses on a budget that requires a content-publishing-centric solution.
Source: planable.io

Social recommendations and mentions

Based on our record, HootSuite seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

HootSuite mentions (11)

  • Unlock Your Success With Content Pillars for Instagram
    Hootsuite: Hootsuite is a comprehensive social media management platform that empowers you to effortlessly create and manage content pillars for your Instagram account. With its post scheduling, performance analysis, and account engagement features, Hootsuite enables you to optimize your Instagram presence and elevate your content strategy. Source: 11 months ago
  • What tools do you use for industry analysis?
    Hootsuite Insights: https://hootsuite.com/ - A social media analytics tool that allows you to track sentiment and engagement around your brand or industry. This data can help you to identify consumer preferences and trends. Source: about 1 year ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Be Transparent: Instagram (https://www.instagram.com/) and Facebook (https://www.facebook.com/) are social media websites that allow you to share behind-the-scenes glimpses of your business. You can use scheduling tools like Buffer (https://buffer.com/) or Hootsuite (https://hootsuite.com/) to manage and plan your social media content. Source: about 1 year ago
  • How to Build a Social Media Marketing Dashboard with ReactJS and Hootsuite API: A Step-by-Step Guide for Marketers
    Hootsuite account: You'll need a Hootsuite account to use their API and fetch social media data. If you don't already have one, you can sign up for a free trial at https://hootsuite.com/. Source: about 1 year ago
  • What are the tools you can't live without?
    Hootsuite - Social media is a crucial component of any affiliate marketing strategy. Hootsuite is a social media management tool that helps you schedule and publish. Source: about 1 year ago
View more

What are some alternatives?

When comparing Marketo and HootSuite, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Pardot - Salesforce B2B marketing automation

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

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