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Optimizely VS Dynamic Yield

Compare Optimizely VS Dynamic Yield and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Dynamic Yield logo Dynamic Yield

Personalization & customer experience management
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Dynamic Yield Landing page
    Landing page //
    2023-10-11

Optimizely

Categories
  • A/B Testing
  • Website Testing
  • Conversion Optimization
  • Analytics
Website optimizely.com
Pricing URL Official Optimizely Pricing
Edit details

Dynamic Yield

Categories
  • Email Marketing
  • Marketing Platform
  • Customer Journey
  • A/B Testing
Website dynamicyield.com
Pricing URL-
Edit details

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Dynamic Yield videos

+ Add

Meet Dynamic Yield's AI Powered Omnichannel Personalization Technology

More videos:

  • Review - McD's Bets $300 Mil In "Dynamic Yield" Purchase | RBDR
  • Review - Wind Farm Dynamic Yield Optimization using Reinforcement Learning | AI & Energy | Giorgio Cortiana

Category Popularity

0-100% (relative to Optimizely and Dynamic Yield)

Optimizely

Dynamic Yield

A/B Testing
87 87%
A/B Testing
13% 13
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Web Analytics
100 100%
Web Analytics
0% 0

User comments

Share your experience with using Optimizely and Dynamic Yield. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Dynamic Yield

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Dynamic Yield Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Dynamic Yield, however, specializes in advanced omnichannel personalization solutions. You’ll be able to segment and quantify every user interaction and response and dynamically adjust your content to best suit each individual. Combine your segments with personalized notifications to get the most out of this particular tool.
Source: conversionxl.com

What are some alternatives?

When comparing Optimizely and Dynamic Yield, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Qubit - Qubit is a web personalization platform founded by former Google workers, using innovative technology to collect, store, process, and output data to optimize consumers' experiences on the web. Read more about Qubit.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

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