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Marketo VS Braze

Compare Marketo VS Braze and see what are their differences

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Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Braze logo Braze

Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Braze Landing page
    Landing page //
    2023-10-14

Marketo videos

+ Add

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Braze videos

+ Add

Braze - Fast and Simple Analytics with Snowflake and Looker

More videos:

  • Review - Brazed aluminium joint strength test
  • Tutorial - How to start braze refrigerators pipes - review for TurboTorch TX504 with MapPRO for Refrigeration

Category Popularity

0-100% (relative to Marketo and Braze)

Marketo

Braze

Email Marketing
91 91%
Email Marketing
9% 9
Marketing Automation
90 90%
Marketing Automation
10% 10
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Communication
0 0%
Communication
100% 100

User comments

Share your experience with using Marketo and Braze. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Braze

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Braze Reviews

We have no reviews of Braze yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Braze seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Braze mentions (1)

  • Scaling Ruby on Rails with Fastly at Braze
    Braze is a service that powers "customer-centric interactions between consumers and brands in real-time" with a "data-driven cross-channel solution." Braze has customers like Burger King, DraftKings, HBO Max, Mercari, NASCAR, Overstock, U.S. Soccer and others. Source: over 1 year ago

What are some alternatives?

When comparing Marketo and Braze, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

CleverTap - CleverTap offers blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified solution.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Iterable - Highly-personalized, mobile-optimized email marketing

Pardot - Salesforce B2B marketing automation

EZ Texting - EZ Texting provides SMS marketing solutions to businesses of all sizes.

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