Software Alternatives, Accelerators & Startups

Marketo VS Amazon Lex

Compare Marketo VS Amazon Lex and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Amazon Lex logo Amazon Lex

Harness the power behind Amazon Alexa for your own conversational apps.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • Amazon Lex Landing page
    Landing page //
    2023-03-20

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Amazon Lex videos

Building Intelligent Chatbots with Amazon Lex & Amazon Polly

More videos:

  • Review - Build an Omni-Channel Experience with Amazon Connect and Amazon Lex (Level 200)
  • Review - Amazon Lex: 8 Things You HAVE To Know 🔥 | AWS
  • Tutorial - Gen AI ChatBot – How to integrate Amazon Lex and Knowledge bases for Amazon Bedrock
  • Review - AWS re:Invent 2023 - Amazon Lex reshapes CX with conversational workflows and generative AI (AIM222)

Category Popularity

0-100% (relative to Marketo and Amazon Lex)
Email Marketing
100 100%
0% 0
Chatbots
0 0%
100% 100
Marketing Automation
100 100%
0% 0
CRM
63 63%
37% 37

User comments

Share your experience with using Marketo and Amazon Lex. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and Amazon Lex

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Amazon Lex Reviews

We have no reviews of Amazon Lex yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Amazon Lex seems to be more popular. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

Amazon Lex mentions (14)

  • Exploring Use Cases for Cognitive Services
    However, APIs like Watson Assistant or Amazon Lex make it easy to build services that can apply logic to observed patterns in those natural-language requests. These services may, for instance, observe a sudden rush of calls from an airport suffering take-off delays and change the sequence of options to prioritize rescheduling flights. Or they may see that calls from a particular country or region tend to be... - Source: dev.to / 17 days ago
  • Chances of Amazon Turk shutting down in the future?
    Amazon's doesn't care about Mturk, they have their own AI that will eventually automate all their work too https://aws.amazon.com/lex/. Source: about 1 year ago
  • GPT-Powered chatbot over the phone - Try it, and see how it was built
    Amazon Lex, AWS's natural language conversational AI service. With Amazon Connect, it seamlessly leverages Amazon Transcribe to understand what is being said (speech-to-text), and Amazon Polly to provide the verbal response (text-to-speech). We aren't really using the Natural Language powers of Lex, but it has other uses for us:. - Source: dev.to / over 1 year ago
  • How AWS and GCP Compare: The Top 5 Differences
    AWS has three high-quality tools: Amazon Lex, Amazon Rekognition, and Amazon SageMaker. - Source: dev.to / over 1 year ago
  • AWS NLP newsletter November 2022
    Introducing DTMF slot settings within Amazon Lex.Amazon Lex is a service for building conversational interfaces into any application using voice and text. With Amazon Lex, you can quickly and easily build conversational bots ("chatbots"), virtual agents, and interactive voice response (IVR) systems. Amazon Lex is excited to launch DTMF-only slot settings and configurable session attributes within the Lex console. - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Marketo and Amazon Lex, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Dialogflow - Conversational UX Platform. (ex API.ai)

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

IBM Watson Assistant - Watson Assistant is an AI assistant for business.

Pardot - Salesforce B2B marketing automation

Microsoft Bot Framework - Framework to build and connect intelligent bots.