Software Alternatives, Accelerators & Startups
Register | Login

Facebook Analytics VS Google Analytics

Compare Facebook Analytics VS Google Analytics and see what are their differences

TigerEye
GTM Analytics for the AI Era featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Facebook Analytics logo Facebook Analytics

Facebook's new analytics app on iOS and Android

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Facebook Analytics Landing page
    Landing page //
    2023-09-28
  • Google Analytics Landing page
    Landing page //
    2023-08-26

Facebook Analytics features and specs

  • Comprehensive User Insights
    Facebook Analytics offers detailed information about user behavior and demographics, enabling better understanding of audience preferences and actions.
  • Integration with Facebook Ecosystem
    Seamlessly integrates with Facebook’s other tools, such as Ads Manager and Business Manager, to provide a unified analytics experience.
  • Event Tracking
    Allows tracking of custom events and user interactions across various touchpoints, providing critical data for optimizing marketing campaigns.
  • Funnel Analysis
    Tools for creating and analyzing user funnels help identify drop-off points and opportunities for improving user conversion rates.
  • Free to Use
    Facebook Analytics is free, offering a cost-effective solution for gaining valuable insights without additional expenses.

Possible disadvantages of Facebook Analytics

  • Limited to Facebook Ecosystem
    Data is predominantly tied to Facebook’s ecosystem, which might not provide a comprehensive view of a business’s overall online presence.
  • Complex Interface
    The user interface can be complex and daunting, especially for beginners or those unfamiliar with analytics tools.
  • Privacy Concerns
    As with any tool related to Facebook, there are ongoing concerns about data privacy and how user information is utilized and protected.
  • Dependence on Facebook Platform
    Significant updates or changes to the Facebook platform can affect how analytics data is reported, potentially disrupting ongoing analysis.
  • Limited Customization
    Compared to some dedicated analytics solutions, the customization options for reports and dashboards may be limited.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Analysis of Facebook Analytics

Overall verdict

  • Facebook Analytics was a robust tool for businesses operating within the Facebook ecosystem; however, it was officially shut down on June 30, 2021. Users are encouraged to transition to other Facebook Business tools like Facebook Business Suite, Ads Manager, and Events Manager for similar functionality.

Why this product is good

  • Facebook Analytics (analytics.facebook.com) was designed to provide comprehensive insights into user behavior and engagement on Facebook platforms. It was beneficial for understanding how users interact with content, measuring campaign effectiveness, and tracking conversion metrics. The tool offered deep integration with Facebook advertising, making it especially useful for businesses heavily invested in the platform's ecosystem.

Recommended for

    Originally, Facebook Analytics was recommended for marketers, small to medium-sized businesses, and large enterprises looking to maximize their advertising ROI and gain insights into user engagement on Facebook. Currently, users should explore other available analytics tools offered by Facebook and third-party platforms to fulfill their analytic needs.

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

Facebook Analytics videos

+ Add

Facebook Ads Course: Facebook Analytics Tutorial

More videos:

  • Tutorial - How to use Facebook Analytics (Facebook Page Insights) to learn about your audience!

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Facebook Analytics and Google Analytics)

Facebook Analytics

Google Analytics

Marketing Platform
100 100%
Marketing Platform
0% 0
Analytics
1 1%
Analytics
99% 99
Social Analytics
100 100%
Social Analytics
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Facebook Analytics and Google Analytics. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Facebook Analytics and Google Analytics

Facebook Analytics Reviews

We have no reviews of Facebook Analytics yet.
Be the first one to post

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Social recommendations and mentions

Based on our record, Google Analytics seems to be a lot more popular than Facebook Analytics. While we know about 36 links to Google Analytics, we've tracked only 2 mentions of Facebook Analytics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Facebook Analytics mentions (2)

  • Websites to test dns
    When you take a look at the tested Facebook urls, the "developer" lists 4 (!) urls. Https://pixel.facebook.com Https://analytics.facebook.com Https://ads.facebook.com Https://an.facebook.com. Source: about 3 years ago
  • test your adquard
    95%, can I block https://analytics.facebook.com if I want to use Instagram’s message? Thanks! Source: about 4 years ago

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

What are some alternatives?

When comparing Facebook Analytics and Google Analytics, you can also consider the following products

BuzzSumo - BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!

Matomo - Matomo is an open-source web analytics platform

Social Status - Automate your social media reporting

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Vaizle - Vaizle is a marketing analytics suite that brings all your ads & social media data into one actionable dashboard. Try Vaizle's free tools for social media, ads, and competitive analysis, alongside Google Sheets and MS Excel connectors.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Loading...