Software Alternatives, Accelerators & Startups

MailerLite VS Optimizely

Compare MailerLite VS Optimizely and see what are their differences

MailerLite logo MailerLite

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • MailerLite Landing page
    Landing page //
    2023-10-20
  • Optimizely Landing page
    Landing page //
    2023-10-04

MailerLite videos

MailerLite Review, Comparisons & How to Get Started in 2019

More videos:

  • Review - MailerLite Review - Is It Worth It? 🔥
  • Review - Convertkit vs. Mailchimp vs. MailerLite (The Ultimate Email Showdown)

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to MailerLite and Optimizely)
Email Marketing
100 100%
0% 0
A/B Testing
0 0%
100% 100
Newsletter Marketing
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailerLite and Optimizely

MailerLite Reviews

The 5 Best Email Marketing Software of 2023
MailerLite emerges as an email marketing platform that thrives on simplicity and efficiency. Its user-friendly design, coupled with powerful features like automation and segmentation, positions it as an excellent choice for those seeking a straightforward yet effective solution.
11 Best Email Marketing Software for eCommerce in 2023
Mailerlite, a relatively new entrant in the email marketing software for eCommerce, offers an easy-to-use drag-and-drop email editor along with a helpful selection of pre-designed templates. Ideal for eCommerce businesses looking to dip their toes into email automation, Mailerlite provides a user-friendly platform to test the waters and begin their email marketing journey.
Source: www.getshow.io
Cheap Email Marketing Services: 6 Great Budget Tools Compared
While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.
Source: themeisle.com
12 Top Campaign Monitor Alternatives & Competitors
Summary: If you are looking for a competent but affordable system, MailerLite is worth considering. The MailerLite email marketing tool is another great platform to consider, with fully automated squence builders and an attractive pricing model.
11 Best ActiveCampaign Alternatives [2022]: ActiveCampaign Competitors
Mailerlite Prices: Free version basic up to 1,ooo subscribers, $10/month for up to 1000 (fully featured), $15/month up to 2,500 subscribers, $30/month up to 5,000 subs, $50/month up to 10,000 subs, etc… see here for extended pricing.

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Social recommendations and mentions

Based on our record, MailerLite seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailerLite mentions (2)

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing MailerLite and Optimizely, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.