Software Alternatives, Accelerators & Startups
Register | Login

MailerLite VS Optimizely

Compare MailerLite VS Optimizely and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

MailerLite logo MailerLite

Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

Optimizely logo Optimizely

A/B testing you'll actually use.
  • MailerLite Landing page
    Landing page //
    2023-10-20
  • Optimizely Landing page
    Landing page //
    2023-10-04

MailerLite features and specs

  • User-Friendly Interface
    MailerLite offers a clean, intuitive drag-and-drop editor, making it easy for users of all experience levels to create emails and landing pages.
  • Affordable Pricing
    MailerLite is one of the more affordable email marketing platforms, offering a free plan for up to 1,000 subscribers and competitive pricing for higher tiers.
  • Rich Feature Set
    Despite its lower price point, MailerLite provides a comprehensive set of features including automation, A/B testing, and segmentation.
  • Email Deliverability
    MailerLite is known for its strong deliverability rates, ensuring that a high percentage of emails reach their intended recipients.
  • Integration Capabilities
    The platform integrates smoothly with many third-party applications such as e-commerce platforms, CRM systems, and more, enhancing its versatility.
  • Customer Support
    MailerLite offers responsive and helpful customer support via email and live chat, ensuring users can resolve issues quickly.

Possible disadvantages of MailerLite

  • Limited Advanced Features
    Compared to higher-end solutions, MailerLite lacks some advanced features and customization options that might be essential for large enterprises.
  • Template Variety
    The platform has fewer email templates compared to some of its competitors, which might limit design options for users who do not want to create templates from scratch.
  • List Management
    MailerLite's list management and segmentation options, while functional, are not as advanced or flexible as some other platforms.
  • Reporting and Analytics
    The reporting and analytics features, although adequate for many uses, are not as in-depth as those offered by more expensive email marketing platforms.
  • Learning Curve for Advanced Features
    Users might find a learning curve when they try to utilize more advanced features like automation workflows, due to less comprehensive documentation.
  • Email Volume Limits
    The free plan and lower-tier plans have limitations on the volume of emails that can be sent per month, which could be restrictive for growing businesses.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

MailerLite videos

+ Add

MailerLite Review, Comparisons & How to Get Started in 2019

More videos:

  • Review - MailerLite Review - Is It Worth It? 🔥
  • Review - Convertkit vs. Mailchimp vs. MailerLite (The Ultimate Email Showdown)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to MailerLite and Optimizely)

MailerLite

Optimizely

Email Marketing
100 100%
Email Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Newsletter Marketing
100 100%
Newsletter Marketing
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using MailerLite and Optimizely. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare MailerLite and Optimizely

MailerLite Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
MailerLite is loved for its visual click maps, which allow for detailed customer journey analytics, and its email verifier features, so your emails reach your audiences’ inboxes.
Source: www.engagebay.com
The 5 Best Email Marketing Software of 2023
MailerLite emerges as an email marketing platform that thrives on simplicity and efficiency. Its user-friendly design, coupled with powerful features like automation and segmentation, positions it as an excellent choice for those seeking a straightforward yet effective solution.
Source: www.listproductsreview.com
11 Best Email Marketing Software for eCommerce in 2023
Mailerlite, a relatively new entrant in the email marketing software for eCommerce, offers an easy-to-use drag-and-drop email editor along with a helpful selection of pre-designed templates. Ideal for eCommerce businesses looking to dip their toes into email automation, Mailerlite provides a user-friendly platform to test the waters and begin their email marketing journey.
Source: www.getshow.io
Cheap Email Marketing Services: 6 Great Budget Tools Compared
While MailerLite is one of the cheapest email marketing software tools you can find, it still manages to offer a comprehensive package. This service helps you through every step of your email marketing campaigns, including building and sending emails, and designing landing pages for interested recipients.
Source: themeisle.com
12 Top Campaign Monitor Alternatives & Competitors
Summary: If you are looking for a competent but affordable system, MailerLite is worth considering. The MailerLite email marketing tool is another great platform to consider, with fully automated squence builders and an attractive pricing model.
Source: thedigitalmerchant.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, MailerLite seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailerLite mentions (2)

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing MailerLite and Optimizely, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Loading...