Software Alternatives, Accelerators & Startups

Litmus VS Sparkpost

Compare Litmus VS Sparkpost and see what are their differences

Litmus logo Litmus

litmus tests and tracks your email campaigns, so you can always put your best design forward.

Sparkpost logo Sparkpost

Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the world's non-spam email. Email delivery for companies big and small.
  • Litmus Landing page
    Landing page //
    2023-10-17
  • Sparkpost Landing page
    Landing page //
    2023-07-22

Litmus

Website
litmus.com
$ Details
-
Release Date
2005 January
Startup details
Country
United States
Founder(s)
David Smalley
Employees
100 - 249

Sparkpost

$ Details
Release Date
2008 January
Startup details
Country
United States
State
Maryland
City
Columbia
Founder(s)
George Schlossnagle
Employees
250 - 499

Litmus features and specs

  • Email Previews
    Litmus offers extensive email previews across over 90 different clients and devices, ensuring your email renders correctly for all recipients.
  • Spam Testing
    The platform includes spam testing tools to check whether an email is likely to be flagged as spam, helping to improve deliverability rates.
  • Analytics
    Detailed analytics provide insights into how recipients interact with emails, including open rates, read rates, click rates, and geographic data.
  • Integration Capabilities
    Litmus integrates with popular email service providers (ESPs) like Mailchimp, Salesforce, and HubSpot, streamlining the workflow.
  • Code Editor
    The platform includes a built-in code editor, allowing users to make real-time edits and see immediate previews.
  • Collaboration Tools
    Collaboration features enable teams to review and approve emails in one place, improving efficiency and reducing errors.

Possible disadvantages of Litmus

  • Cost
    Litmus can be relatively expensive, especially for small businesses or individual users, with pricing plans starting at a higher tier.
  • Learning Curve
    The extensive feature set and advanced functionalities come with a learning curve, requiring time and effort to fully leverage the platform.
  • Occasional Rendering Issues
    Despite its capabilities, users occasionally report rendering discrepancies in email previews, requiring manual adjustments.
  • Limited A/B Testing Features
    While Litmus provides analytics, it lacks robust A/B testing functionalities compared to some other platforms.
  • Speed of Updates
    Updates and the addition of new features can sometimes be slower than user expectations, particularly in response to emerging email client updates.
  • Complexity for Basic Users
    Basic or infrequent users might find the platform overly complex for their needs, as it is designed for comprehensive email testing and analytics.

Sparkpost features and specs

  • High Deliverability
    SparkPost is known for its high email deliverability rates, ensuring that your emails are less likely to end up in spam folders.
  • Comprehensive Analytics
    Provides detailed analytics and insights on email performance, including bounce rate, open rate, and click-through rates.
  • Scalability
    Capable of handling large volumes of emails, making it suitable for businesses of all sizes.
  • Advanced API
    Offers a robust and easy-to-use API for effective email integration into various applications and platforms.
  • Template Management
    Supports advanced template management features, including dynamic content and personalization.
  • Deliverability Tools
    Provides tools and support for maintaining good sender reputation, such as list hygiene and feedback loops.
  • Security
    Strong security features including TLS encryption, compliance with GDPR, and authentication mechanisms like DKIM and SPF.

Possible disadvantages of Sparkpost

  • Pricing
    Can be more expensive than some of its competitors, particularly for users with very high email volumes.
  • Learning Curve
    The platform has a steep learning curve, especially for users who are not experienced with email marketing tools.
  • Support
    While support options are available, some users have reported slow response times when dealing with issues.
  • User Interface
    The user interface can be considered less intuitive and harder to navigate for beginners compared to other email platforms.
  • Integration
    Integrations with third-party services can sometimes be challenging and may require additional technical expertise.

Analysis of Litmus

Overall verdict

  • Overall, Litmus is considered a good tool for professionals involved in email marketing. It offers robust features for testing and analytics, which can significantly enhance the effectiveness of email campaigns. However, its utility may be more justifiable for medium to large businesses due to the cost associated with its comprehensive features.

Why this product is good

  • Litmus is a widely recognized tool for email marketers and designers, valued for its comprehensive suite of features that facilitate email testing, pre-send checks, and performance analytics. It allows users to preview and test emails across various clients and devices, ensuring compatibility and maintaining design integrity. Additionally, its collaboration features streamline workflows for teams by enabling feedback and approval processes within the platform.

Recommended for

  • Email marketers
  • Email designers
  • Marketing teams
  • Large enterprises with extensive email campaigns
  • Digital marketing agencies

Analysis of Sparkpost

Overall verdict

  • Sparkpost is generally considered a good choice for email delivery services, particularly for businesses that require reliable infrastructure and detailed analytics. Its combination of features and customer support makes it a competitive option in the email service provider market.

Why this product is good

  • Sparkpost is a popular email delivery service known for its high deliverability rates, robust analytics, and scalability. It provides powerful APIs and a user-friendly interface for managing email campaigns, making it a solid choice for businesses of all sizes. It also offers features like real-time analytics, email templates, and recipient engagement tracking, which help optimize email marketing strategies. Furthermore, its reputation for reliable infrastructure and customer support contributes to its positive standing among users.

Recommended for

  • Businesses looking for high email deliverability and detailed analytics
  • Companies that need scalable email solutions
  • Organizations that value reliable infrastructure and customer support
  • Marketing teams aiming to optimize their email campaigns

Litmus videos

Litmus stubble pro DT1100 Trimmer (Unboxing & Review)

More videos:

  • Review - Acids and Bases Litmus Test - Chemistry - UPCAT and College Entrance Test Review
  • Review - Litmus Stubble Pro DT1100 Trimmer | Trimmer For Men Under 2000

Sparkpost videos

SparkPost Overview

Category Popularity

0-100% (relative to Litmus and Sparkpost)
Email Marketing
56 56%
44% 44
Email Marketing Platforms
Newsletter Marketing
75 75%
25% 25
Email Delivery
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Litmus and Sparkpost

Litmus Reviews

The 24 Best Email Marketing Tools
Display any email messsage as a web page, in desktop and mobile views. See the code used behind any email. Scoping is free as a stand-alone service and included with paid subscriptions to the Litmus email optimization tools suite.
Source: webbiquity.com

Sparkpost Reviews

10 Top Mailgun Alternatives | Most Affordable Competitors 2019
SparkPost has got great uptime which is backed by SLAs. In fact, SparkPost’s burst SLAs assure sending of 10,000 emails per second.
Source: www.formget.com
8 Most Reliable Mandrill Alternative SMTP Relays
The first of the Mandrill Alternative SMTP Relays is the Sparkpost. Since 2001, Message Systems (SparkPost parent company) has built quite a reputation in email marketing platform. It is because Message Systems easily outperforms any other cloud or on-premises email marketing alternative, and provides the flexibility, deliverability, and control that is an absolute must in a...
Source: easysendy.com

Social recommendations and mentions

Based on our record, Sparkpost should be more popular than Litmus. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Litmus mentions (2)

  • Basic question (I think 😅) this is happening for some reason. Any idea how I can solve it? This is for an email, I’ve these 2 buttons on different sections with enough vertical space between the 2. On gmail it shows up okay but on other mail services it shows up like this 😭. I appreciate your help!
    Email clients are terrible at html, you could try using litmus.com (there's a free trial) that will show you what it looks like in a huge range of clients. Source: about 3 years ago
  • How would you go about creating something like litmus.com or emailonacid.com
    Hey guys I want to start a new project but I have no clue as to where to start, I want to create something like litmus.com where each user gets an email and then when you send an email to that email account you can see your email on multiple clients but I can't figure out. Source: over 3 years ago

Sparkpost mentions (3)

  • The 7 best transactional email services for developers in 2023
    Sparkpost. Good deliverability and a robust set of analytics tools make this a solid choice. - Source: dev.to / over 1 year ago
  • What to do about outbound emails customers and vendors don't get?
    One of our staff was following up on orders to vendors via phone, and several said they didn't get our email with the PO. Someone said that sparkpost.com, Netsuite's email sender, was blacklisted. Blacklistings are hard (for me) to track down, especially since they clear up quickly. But blacklistings can trump most client's SPF/DKIM/whitelist guards. We are getting pushed by management to help ensure... Source: over 3 years ago
  • Post STMP Email Log Error
    Yes pretty much. In theory, you could use godaddy directly but sending emails through your web host is not something you want to do (They won't help much other than telling you to live with it). For better delivery of emails, you need transactional email providers. Not sure of your budget but my top choices are mandrillapp.com, sparkpost.com and sendgrid.com (in that order). Source: over 3 years ago

What are some alternatives?

When comparing Litmus and Sparkpost, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Email on Acid - We make the send button safer. For every campaign, every message, and every inbox, Email on Acid has the time-saving tools you need to put your best email forward.

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

Browsershots - Browsershots makes screenshots of your web design in different browsers.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.