Software Alternatives, Accelerators & Startups
Register | Login

Linkedin Display Ads VS AdRoll

Compare Linkedin Display Ads VS AdRoll and see what are their differences

Startup Fame
Discover awesome startups. Add yours in seconds and climb the SEO ranks. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Linkedin Display Ads logo Linkedin Display Ads

LinkedIn Display Advertising allows user to reach a network of more than 433M professionals while targeting only the audience the user care about.

AdRoll logo AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.
  • Linkedin Display Ads Landing page
    Landing page //
    2023-03-25
  • AdRoll Landing page
    Landing page //
    2018-10-09

Linkedin Display Ads features and specs

  • Targeted Advertising
    LinkedIn Display Ads allow advertisers to target specific audiences based on job titles, industries, company size, and other professional criteria, leading to a higher relevance and engagement rate.
  • Professional Audience
    LinkedIn has a user base of professionals and decision-makers, making it ideal for B2B marketing campaigns and reaching an audience that is more likely to be interested in business-related products and services.
  • Enhanced Brand Visibility
    LinkedIn Display Ads can significantly enhance brand visibility among professionals, aiding in establishing brand recognition and credibility in the industry.
  • Customizable Formats
    The platform offers various ad formats, such as single image ads, carousel ads, and video ads, providing flexibility and creativity in how you present your message.
  • Analytics and Reporting
    LinkedIn provides detailed analytics and reporting features that help advertisers track the performance of their ads, optimize their campaigns, and measure ROI effectively.

Possible disadvantages of Linkedin Display Ads

  • Higher Cost
    Compared to other social media platforms, LinkedIn Display Ads can be more expensive, which might not be suitable for smaller businesses with limited marketing budgets.
  • Ad Fatigue
    As with any display advertising, there is a risk of ad fatigue where users become less responsive to ads due to overexposure, potentially leading to diminishing returns over time.
  • Limited Reach Outside Professional Network
    While LinkedIn is excellent for reaching professionals, its scope is limited when targeting a broader, non-professional audience compared to platforms like Facebook or Instagram.
  • Complex Campaign Management
    Creating and managing effective LinkedIn Display Ads campaigns can be complex and time-consuming, often requiring a deeper understanding of the platform and its targeting capabilities.
  • Ad Approval Process
    LinkedIn has a stringent ad approval process which can sometimes delay the launch of campaigns or require multiple adjustments before an ad can go live.

AdRoll features and specs

  • Comprehensive Ad Solutions
    AdRoll provides a wide range of ad formats including display, social, and email, making it a one-stop-shop for comprehensive marketing strategies.
  • Retargeting Capabilities
    AdRoll is particularly strong in retargeting, enabling businesses to re-engage previous visitors with tailored ads that can lead to higher conversion rates.
  • Analytics and Reporting
    The platform offers robust analytics and reporting tools to track campaign performance, providing insights that can be used to optimize future campaigns.
  • Third-Party Integrations
    AdRoll integrates with a variety of third-party services including major e-commerce platforms and marketing tools, which can streamline marketing efforts.
  • User-Friendly Interface
    The interface is designed to be user-friendly, making it easier for businesses to set up and manage their ad campaigns without requiring advanced technical skills.

Possible disadvantages of AdRoll

  • Cost
    AdRoll can be expensive, particularly for small businesses with limited budgets, as costs can add up quickly based on campaign scale and duration.
  • Complex Pricing Model
    The pricing model can be complex and somewhat opaque, making it challenging for users to estimate their monthly expenses accurately.
  • Limited Customization
    While AdRoll offers various ad formats, some users might find the customization options for creative elements limited compared to other platforms.
  • Customer Support
    Though generally helpful, some users have reported delays and varying levels of effectiveness in customer support, which can be problematic when immediate assistance is needed.
  • Learning Curve
    For users new to digital marketing, there can be a steep learning curve to effectively use all of AdRoll’s features and capabilities.

Analysis of Linkedin Display Ads

Overall verdict

  • Overall, LinkedIn Display Ads are a valuable option for businesses seeking to reach professionals, decision-makers, and B2B audiences. The platform's ability to target specific professional demographics makes it a strong choice for campaigns focused on brand awareness, lead generation, and content promotion in a professional context.

Why this product is good

  • LinkedIn Display Ads are particularly effective due to LinkedIn's professional user base, which allows advertisers to target a specific audience with precision based on job title, industry, company size, and other professional attributes. This targeting capability can enhance the relevance and effectiveness of your ads. Additionally, LinkedIn users often visit the platform in a professional mindset, which may increase engagement rates for business-related content.

Recommended for

  • B2B companies
  • Recruitment agencies
  • Professional services
  • Companies targeting specific job roles or industries
  • Organizations seeking to enhance brand visibility among professionals

Analysis of AdRoll

Overall verdict

  • AdRoll is generally seen as a good choice for businesses looking to enhance their online marketing efforts through targeted advertising and retargeting strategies. It offers a user-friendly interface and comprehensive support, making it accessible for both small businesses and larger enterprises.

Why this product is good

  • AdRoll is considered a reputable digital marketing platform providing services like programmatic advertising, retargeting, and personalized marketing. It is favored for its robust analytics, expansive display network, and ability to integrate with other marketing tools, helping businesses optimize their advertising strategies and reach their target audience effectively.

Recommended for

    AdRoll is particularly recommended for e-commerce businesses seeking to increase customer engagement and conversions, as well as digital marketing teams looking to streamline and optimize their advertising efforts across multiple platforms.

Linkedin Display Ads videos

No Linkedin Display Ads videos yet. You could help us improve this page by suggesting one.

Add video

AdRoll videos

+ Add

AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos:

  • Demo - AdRoll Dashboard Demo
  • Review - Using Adroll to Retarget

Category Popularity

0-100% (relative to Linkedin Display Ads and AdRoll)

Linkedin Display Ads

AdRoll

Marketing
51 51%
Marketing
49% 49
Ad Networks
19 19%
Ad Networks
81% 81
Advertising
0 0%
Advertising
100% 100
Marketing Platform
100 100%
Marketing Platform
0% 0

User comments

Share your experience with using Linkedin Display Ads and AdRoll. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Linkedin Display Ads and AdRoll

Linkedin Display Ads Reviews

We have no reviews of Linkedin Display Ads yet.
Be the first one to post

AdRoll Reviews

10 Alternatives To Google And Facebook Ads
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com
10 Alternatives To Google AdWords
AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.
Source: www.ppchero.com

Social recommendations and mentions

Based on our record, Linkedin Display Ads seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Linkedin Display Ads mentions (3)

  • Why Social Media Is So Addicting? [Scientific Citations]
    LinkedIn: https://business.linkedin.com/marketing-solutions/ads. Source: almost 3 years ago
  • 5 Powerful LinkedIn Marketing Tips (That Actually Work)
    In short, LinkedIn marketing is a fantastic marketing approach for any business to grow substantially. Here are some techniques to use LinkedIn effectively in your social media marketing strategy. Source: about 3 years ago
  • RudderStack Cloud Extract Makes Cloud-to-Warehouse Pipelines Easy
    Another common silo is your customer master data, frequently stored in Salesforce. Another could be around your paid advertising campaigns with data residing in Google Ads, Facebook Ads, and LinkedIn Ads. It only gets more complicated and siloed the more tools you use. Bringing all of these different types of customer data into one place is incredibly difficult, but if you can do it, your analysis can be deeper... - Source: dev.to / over 3 years ago

AdRoll mentions (0)

We have not tracked any mentions of AdRoll yet. Tracking of AdRoll recommendations started around Mar 2021.

What are some alternatives?

When comparing Linkedin Display Ads and AdRoll, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.

Convert.ai - Generates quality B2B sales meetings with personalized AI outreach

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Loading...