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Google Marketing Platform VS Linkedin Display Ads

Compare Google Marketing Platform VS Linkedin Display Ads and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Linkedin Display Ads logo Linkedin Display Ads

LinkedIn Display Advertising allows user to reach a network of more than 433M professionals while targeting only the audience the user care about.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Linkedin Display Ads Landing page
    Landing page //
    2023-03-25

Google Marketing Platform features and specs

  • Integration with Google Ecosystem
    Seamlessly works with other Google services like Google Ads, Google Analytics, and YouTube, providing a unified platform for comprehensive digital marketing efforts.
  • Data-Driven Insights
    Offers robust analytics and reporting tools, enabling marketers to make informed decisions based on real-time data and performance metrics.
  • User-Friendly Interface
    Includes a well-designed and intuitive user interface that makes it easy for marketers of all levels to navigate and utilize its features effectively.
  • Campaign Management
    Facilitates efficient campaign management with tools for planning, executing, and monitoring marketing activities across multiple channels.
  • Scalability
    Designed to cater to businesses of all sizes, from small startups to large enterprises, enabling growth and scalability.

Possible disadvantages of Google Marketing Platform

  • Cost
    Can be expensive for small businesses, especially when you start adding premium features and services.
  • Steep Learning Curve
    While the interface is user-friendly, mastering all the features and effectively utilizing the full potential of the platform may require significant time and training.
  • Complexity
    With its vast array of tools and functionalities, the platform can become quite complex, which might overwhelm some users.
  • Privacy Concerns
    Being a Google product, there are ongoing concerns about data privacy and how user data is handled and utilized.
  • Limited Support
    Some users have reported that customer support can be limited or slow, which can be problematic if issues arise that need quick resolution.

Linkedin Display Ads features and specs

  • Targeted Advertising
    LinkedIn Display Ads allow advertisers to target specific audiences based on job titles, industries, company size, and other professional criteria, leading to a higher relevance and engagement rate.
  • Professional Audience
    LinkedIn has a user base of professionals and decision-makers, making it ideal for B2B marketing campaigns and reaching an audience that is more likely to be interested in business-related products and services.
  • Enhanced Brand Visibility
    LinkedIn Display Ads can significantly enhance brand visibility among professionals, aiding in establishing brand recognition and credibility in the industry.
  • Customizable Formats
    The platform offers various ad formats, such as single image ads, carousel ads, and video ads, providing flexibility and creativity in how you present your message.
  • Analytics and Reporting
    LinkedIn provides detailed analytics and reporting features that help advertisers track the performance of their ads, optimize their campaigns, and measure ROI effectively.

Possible disadvantages of Linkedin Display Ads

  • Higher Cost
    Compared to other social media platforms, LinkedIn Display Ads can be more expensive, which might not be suitable for smaller businesses with limited marketing budgets.
  • Ad Fatigue
    As with any display advertising, there is a risk of ad fatigue where users become less responsive to ads due to overexposure, potentially leading to diminishing returns over time.
  • Limited Reach Outside Professional Network
    While LinkedIn is excellent for reaching professionals, its scope is limited when targeting a broader, non-professional audience compared to platforms like Facebook or Instagram.
  • Complex Campaign Management
    Creating and managing effective LinkedIn Display Ads campaigns can be complex and time-consuming, often requiring a deeper understanding of the platform and its targeting capabilities.
  • Ad Approval Process
    LinkedIn has a stringent ad approval process which can sometimes delay the launch of campaigns or require multiple adjustments before an ad can go live.

Analysis of Linkedin Display Ads

Overall verdict

  • Overall, LinkedIn Display Ads are a valuable option for businesses seeking to reach professionals, decision-makers, and B2B audiences. The platform's ability to target specific professional demographics makes it a strong choice for campaigns focused on brand awareness, lead generation, and content promotion in a professional context.

Why this product is good

  • LinkedIn Display Ads are particularly effective due to LinkedIn's professional user base, which allows advertisers to target a specific audience with precision based on job title, industry, company size, and other professional attributes. This targeting capability can enhance the relevance and effectiveness of your ads. Additionally, LinkedIn users often visit the platform in a professional mindset, which may increase engagement rates for business-related content.

Recommended for

  • B2B companies
  • Recruitment agencies
  • Professional services
  • Companies targeting specific job roles or industries
  • Organizations seeking to enhance brand visibility among professionals

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Linkedin Display Ads videos

No Linkedin Display Ads videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Google Marketing Platform and Linkedin Display Ads)

Google Marketing Platform

Linkedin Display Ads

Surveys
100 100%
Surveys
0% 0
Marketing
0 0%
Marketing
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Ad Networks
68 68%
Ad Networks
32% 32

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Linkedin Display Ads

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Linkedin Display Ads Reviews

We have no reviews of Linkedin Display Ads yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Linkedin Display Ads should be more popular than Google Marketing Platform. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 2 years ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 2 years ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 3 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 3 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 4 years ago

Linkedin Display Ads mentions (3)

  • Why Social Media Is So Addicting? [Scientific Citations]
    LinkedIn: https://business.linkedin.com/marketing-solutions/ads. Source: almost 3 years ago
  • 5 Powerful LinkedIn Marketing Tips (That Actually Work)
    In short, LinkedIn marketing is a fantastic marketing approach for any business to grow substantially. Here are some techniques to use LinkedIn effectively in your social media marketing strategy. Source: about 3 years ago
  • RudderStack Cloud Extract Makes Cloud-to-Warehouse Pipelines Easy
    Another common silo is your customer master data, frequently stored in Salesforce. Another could be around your paid advertising campaigns with data residing in Google Ads, Facebook Ads, and LinkedIn Ads. It only gets more complicated and siloed the more tools you use. Bringing all of these different types of customer data into one place is incredibly difficult, but if you can do it, your analysis can be deeper... - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Linkedin Display Ads, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Google Forms - Simple web forms from Google.

Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Convert.ai - Generates quality B2B sales meetings with personalized AI outreach

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