Latana
AdMeter
Tercept Unified Analytics
Pega Marketing
GreyMetrics
Geckoboard
Morphio
Dasheroo
Mixpanel
Google Analytics
Adobe Analytics
Matomo
Heap
Smartlook
Hotjar
Looker
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
mixpanel.comSoftware by Mixpanel
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I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.
Based on our record, Mixpanel seems to be a lot more popular than Latana. While we know about 22 links to Mixpanel, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Mixpanel — 100,000 monthly tracked users, unlimited data history and seats, US or EU data residency. - Source: dev.to / 4 months ago
You can test sales copy with Mixpanel to see where your traffic is coming from so you can see which content (Informative or promotional) generates the most engagement. Source: 8 months ago
Custom Data Collection As you grow you can consider a bit more precise configurations and data analytics approachs. Implement custom data collection through or event tracking for example via Mixpanel. This allows you to capture specific metrics tailored to your product's unique needs. - Source: dev.to / about 1 year ago
I am looking into whether you have experienced any pain points or issues not solved by current analytics platforms. By current solutions I'm talking plausible.io, mixpanel.com, usermaven.com and alike, providing features such as: total visitors, page views, online users, custom events tracking, top sources. Source: over 1 year ago
Ten years ago, there was a popular Ask HN: "what's your startup’s analytics setup?” [0]. Like the poster then (malandrew), I have the same problem in 2023: Selecting analytics solutions for the startup I'm working at has proven to be more daunting than I imagined. There are many services to choose from and it's not immediately obvious how you should choose from the many offerings to get not only complete analytics... - Source: Hacker News / over 1 year ago
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.
Matomo - Matomo is an open-source web analytics platform
