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KISSmetrics VS Google Marketing Platform

Compare KISSmetrics VS Google Marketing Platform and see what are their differences

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  3. » Reviews
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KISSmetrics logo KISSmetrics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • KISSmetrics Landing page
    Landing page //
    2023-10-10

  www.kissmetrics.comSoftware by KissMetrics

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

KISSmetrics videos

+ Add

Kissmetrics Demo

More videos:

  • Review - What is Kissmetrics?

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to KISSmetrics and Google Marketing Platform)

KISSmetrics

Google Marketing Platform

Analytics
100 100%
Analytics
0% 0
Surveys
0 0%
Surveys
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Form Builder
0 0%
Form Builder
100% 100

User comments

Share your experience with using KISSmetrics and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare KISSmetrics and Google Marketing Platform

KISSmetrics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
One of the strengths of Kissmetrics lies in its powerful segmentation capabilities. By tracking individuals rather than just aggregates, Kissmetrics allows you to segment your audience based on specific criteria. Whether it’s demographics, behavior patterns, or engagement levels, you can effortlessly create custom segments and gain valuable insights into different customer...
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
One of the strengths of Kissmetrics lies in its powerful segmentation capabilities. By tracking individuals rather than just aggregates, Kissmetrics allows you to segment your audience based on specific criteria. Whether it’s demographics, behavior patterns, or engagement levels, you can effortlessly create custom segments and gain valuable insights into different customer...
Source: rishikap372.medium.com
10 Best Google Analytics Alternatives (Free & Paid)
Kissmetrics offers features such as ‘Funnels’ and ‘Path Report,’ so it can be an option for you if you want to increase the number of customers on your website and services.
Source: www.socialpros.co
Best Customer Analytics Tools and Software in 2021
Next up is Kissmterics, a customer behavior analytics tool by Neil Patel. An easy to use the platform, Kissmetrics is designed with marketing and sales teams in mind. Following the theme of your website visitors are actual people and not mere sessions, Kissmetrics provides in-depth analysis of customer journey by tying data to a real person.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
With powerful customer segmentation and precision targeting, Kissmetrics never lets a visitor slip by your sales funnel. You can trigger behavior and attribute-based automated emails to keep customers engaged. You can also measure the email campaign impact to see what strategies drive sales.
Source: blog.elink.io

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

KISSmetrics mentions (0)

We have not tracked any mentions of KISSmetrics yet. Tracking of KISSmetrics recommendations started around Mar 2021.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing KISSmetrics and Google Marketing Platform, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Forms - Simple web forms from Google.

Woopra - Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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