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Keap VS Optimizely

Compare Keap VS Optimizely and see what are their differences

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Keap logo Keap

Grow Sales. Save Time. Get Organized.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • Keap Landing page
    Landing page //
    2023-10-11

Wish you had eight arms? Us too. That’s why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.

  • Optimizely Landing page
    Landing page //
    2023-10-04

Keap features and specs

  • Comprehensive CRM Integration
    Keap offers robust CRM functionalities, allowing businesses to manage contacts, tasks, and communications seamlessly in one platform.
  • Automation Capabilities
    Keap provides powerful automation tools for marketing and sales, helping businesses save time by automating repetitive tasks such as follow-ups and email campaigns.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that makes it easy for users of all technical levels to navigate and utilize its features effectively.
  • Email Marketing
    Keap includes robust email marketing features, allowing businesses to create, send, and track email campaigns with ease.
  • Support and Resources
    Keap offers extensive customer support and a wealth of resources, including tutorials, webinars, and a dedicated customer success team.

Possible disadvantages of Keap

  • Pricing
    Keap can be expensive, particularly for small businesses or startups with limited budgets, as its plans may be costlier compared to other CRM solutions.
  • Learning Curve
    Despite its user-friendly interface, Keap has a learning curve, especially for those who are new to CRM software or marketing automation.
  • Limited Customization
    Some users may find the customization options limited, particularly when compared to more flexible CRM systems that allow for extensive customization.
  • Email Limits
    There are limits on the number of emails that can be sent per month depending on the plan, which might be restrictive for businesses with large email marketing needs.
  • Reporting
    The reporting and analytics features, while functional, may not be as advanced or detailed as those offered by specialized analytics tools or higher-end CRM systems.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Keap videos

No Keap videos yet. You could help us improve this page by suggesting one.

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Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to Keap and Optimizely)

Keap

Optimizely

CRM
100 100%
CRM
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Sales
100 100%
Sales
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keap and Optimizely

Keap Reviews

13 Best Email Marketing Software for Businesses in 2022
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task such as sending a newsletter is very complicated. InfusionSoft is super expensive, so you need to decide whether you need its high-performing technical capabilities or not.
Source: thenextscoop.com
Top 21 Salesforce’s Competitors and Alternatives
Keap offers marketing and sales software for small businesses. For 20 years, Keap empowered entrepreneurs by helping them manage customer relationships and leverage email marketing to grow sales. The company has around 650 employees and generates over $100 million annually.
Source: bstrategyhub.com
7 Salesforce Alternatives You Need To Check Out Now
The mobile version of InfusionSoft is quite efficient and encompasses only the basic levels of marketing sales features and a simple payments integration. It further offers the convenience of accessing your sales and marketing data on the go.
Source: sprout24.com
The 36 Best Marketing Automation Tools to Use in 2020
Keap is a platform built for solopreneurs and small service businesses. It offers useful automation features for service businesses. Still, It lacks some crucial features like product messaging and integrations with tools like Segment.com and Stripe, to be a viable choice for a software company.
Source: encharge.io
6 HubSpot Alternatives You Should Switch To Now
CRM: Manage your important data on leads and customers all in one place, the handy Infusionsoft dashboard. If you use Infusionsoft’s marketing and sales automation, this information is viewable on the CRM dashboard as well.
Source: www.emarketinghacks.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Social recommendations and mentions

Based on our record, Keap seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keap mentions (3)

  • Looks Like Active Campaign is Going Through Some Drama
    The competitors like Groundhogg and Keap are going to get some "switchers". Folks looking to stay on a budget, especially in times of economic uncertainty are going to look for good alternatives. Source: over 2 years ago
  • What are some of your favorite tools?
    Here's a few: • BuzzSumo - a great tool for getting content insights on any topic (content strategy, influencer marketing, etc.) • ActiveCampaign - CRM, marketing, and e-mail marketing automation for e-com, B2C AND B2B • Keap - simple automation for sales and marketing • Bitrix24 - good CRM for beginners (solid free plan). Source: about 3 years ago
  • How to get started with CRM automation (with 3 no-code workflow ideas) 👥
    Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. The Keap node and Keap Trigger node allow you to manage companies, contacts, contact notes and tags, ecommerce orders and products, emails, and files. - Source: dev.to / over 3 years ago

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

What are some alternatives?

When comparing Keap and Optimizely, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

HubSpot CRM - Free CRM software for small businesses.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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