Software Alternatives, Accelerators & Startups

Keap VS OpenOps

Compare Keap VS OpenOps and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Keap logo Keap

Grow Sales. Save Time. Get Organized.

OpenOps logo OpenOps

Smarter Cloud Automation for FinOps & Governance Teams
  • Keap Landing page
    Landing page //
    2023-10-11

Wish you had eight arms? Us too. That’s why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.

  • OpenOps
    Image date //
    2025-03-18
  • OpenOps
    Image date //
    2025-03-18
  • OpenOps
    Image date //
    2025-03-18
  • OpenOps
    Image date //
    2025-03-18
  • OpenOps
    Image date //
    2025-03-18

OpenOps is an advanced no-code cloud governance platform designed for FinOps practitioners and cloud operations teams. It enables organizations to automate financial and governance processes across complex cloud ecosystems, ensuring cost efficiency and policy compliance. Unlike traditional tools that focus only on cost reporting, OpenOps helps businesses actively implement resolutions through automation. The platform seamlessly integrates with leading cloud providers, ticketing solutions, and messaging platforms to orchestrate cloud workflows. By offering pre-configured best practices and high extensibility, OpenOps reduces operational friction and enhances cloud visibility. Organizations can track not only what their cloud expenses are but also how issues are detected and remediated. OpenOps makes cloud governance automation accessible to teams without requiring deep technical expertise.

Keap features and specs

  • Comprehensive CRM Integration
    Keap offers robust CRM functionalities, allowing businesses to manage contacts, tasks, and communications seamlessly in one platform.
  • Automation Capabilities
    Keap provides powerful automation tools for marketing and sales, helping businesses save time by automating repetitive tasks such as follow-ups and email campaigns.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that makes it easy for users of all technical levels to navigate and utilize its features effectively.
  • Email Marketing
    Keap includes robust email marketing features, allowing businesses to create, send, and track email campaigns with ease.
  • Support and Resources
    Keap offers extensive customer support and a wealth of resources, including tutorials, webinars, and a dedicated customer success team.

Possible disadvantages of Keap

  • Pricing
    Keap can be expensive, particularly for small businesses or startups with limited budgets, as its plans may be costlier compared to other CRM solutions.
  • Learning Curve
    Despite its user-friendly interface, Keap has a learning curve, especially for those who are new to CRM software or marketing automation.
  • Limited Customization
    Some users may find the customization options limited, particularly when compared to more flexible CRM systems that allow for extensive customization.
  • Email Limits
    There are limits on the number of emails that can be sent per month depending on the plan, which might be restrictive for businesses with large email marketing needs.
  • Reporting
    The reporting and analytics features, while functional, may not be as advanced or detailed as those offered by specialized analytics tools or higher-end CRM systems.

OpenOps features and specs

  • No-Code FinOps & Cloud Governance Automation
    OpenOps allows teams to automate cloud cost optimization and governance processes without writing code, using a simple no/low-code interface.
  • Deep Integrations with Cloud & IT Systems
    OpenOps integrates seamlessly with major cloud providers (AWS, Azure, GCP), ticketing systems (Jira, ServiceNow), and communication tools (Slack) for end-to-end automation.
  • "Batteries-Included" for Fast Deployment
    With pre-configured modules and best practices, OpenOps enables quick setup and scalability for cloud governance workflows.

Analysis of Keap

Overall verdict

  • Keap is generally good for small to medium-sized businesses looking for an all-in-one solution for CRM and marketing automation. It is particularly beneficial for businesses that want to automate repetitive tasks and enhance customer communication without dealing with complex software.

Why this product is good

  • Keap is considered a strong option in the CRM and marketing automation space due to its user-friendly interface, robust automation capabilities, and suite of tools that help small businesses manage their customer relationships more effectively. It offers lead management, email marketing, invoicing, appointment scheduling, and more, which can help streamline business operations.

Recommended for

    Small to medium-sized businesses, entrepreneurs, and sole proprietors who need a comprehensive platform for managing customer relationships and automating marketing tasks. It is especially valuable for businesses looking to grow their customer base and improve operational efficiency.

Category Popularity

0-100% (relative to Keap and OpenOps)
CRM
100 100%
0% 0
FinOps
0 0%
100% 100
Sales
100 100%
0% 0
Open Source
0 0%
100% 100

Questions and Answers

As answered by people managing Keap and OpenOps.

Why should a person choose your product over its competitors?

OpenOps's answer:

OpenOps stands out because it offers a unique no-code platform that simplifies cloud governance and FinOps automation. Unlike many competitors, OpenOps allows teams to automate complex workflows without the need for extensive coding, making it accessible to a wider audience. Its seamless integrations with major cloud providers and IT systems ensure that teams can manage their cloud infrastructure, costs, and processes from one unified platform. With a “batteries-included” approach, OpenOps offers pre-configured best practices, allowing teams to quickly deploy and scale cloud automation workflows without starting from scratch.

What makes your product unique?

OpenOps's answer:

OpenOps is unique because it combines the power of no-code automation with seamless cloud governance and FinOps workflows. Unlike traditional platforms that require extensive coding or manual interventions, OpenOps allows teams to automate complex processes with ease, even without technical expertise. It stands out for its deep integrations with cloud providers, ticketing systems, and communication tools, providing a comprehensive solution for managing cloud costs and governance. Additionally, its "batteries-included" approach, with pre-configured modules and best practices, enables fast deployment and scalability, saving time and effort for organizations.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keap and OpenOps

Keap Reviews

13 Best Email Marketing Software for Businesses in 2022
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task such as sending a newsletter is very complicated. InfusionSoft is super expensive, so you need to decide whether you need its high-performing technical capabilities or not.
Top 21 Salesforce’s Competitors and Alternatives
Keap offers marketing and sales software for small businesses. For 20 years, Keap empowered entrepreneurs by helping them manage customer relationships and leverage email marketing to grow sales. The company has around 650 employees and generates over $100 million annually.
7 Salesforce Alternatives You Need To Check Out Now
The mobile version of InfusionSoft is quite efficient and encompasses only the basic levels of marketing sales features and a simple payments integration. It further offers the convenience of accessing your sales and marketing data on the go.
Source: sprout24.com
The 36 Best Marketing Automation Tools to Use in 2020
Keap is a platform built for solopreneurs and small service businesses. It offers useful automation features for service businesses. Still, It lacks some crucial features like product messaging and integrations with tools like Segment.com and Stripe, to be a viable choice for a software company.
Source: encharge.io
6 HubSpot Alternatives You Should Switch To Now
CRM: Manage your important data on leads and customers all in one place, the handy Infusionsoft dashboard. If you use Infusionsoft’s marketing and sales automation, this information is viewable on the CRM dashboard as well.

OpenOps Reviews

We have no reviews of OpenOps yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Keap seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keap mentions (3)

  • Looks Like Active Campaign is Going Through Some Drama
    The competitors like Groundhogg and Keap are going to get some "switchers". Folks looking to stay on a budget, especially in times of economic uncertainty are going to look for good alternatives. Source: over 2 years ago
  • What are some of your favorite tools?
    Here's a few: • BuzzSumo - a great tool for getting content insights on any topic (content strategy, influencer marketing, etc.) • ActiveCampaign - CRM, marketing, and e-mail marketing automation for e-com, B2C AND B2B • Keap - simple automation for sales and marketing • Bitrix24 - good CRM for beginners (solid free plan). Source: about 3 years ago
  • How to get started with CRM automation (with 3 no-code workflow ideas) 👥
    Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. The Keap node and Keap Trigger node allow you to manage companies, contacts, contact notes and tags, ecommerce orders and products, emails, and files. - Source: dev.to / over 3 years ago

OpenOps mentions (0)

We have not tracked any mentions of OpenOps yet. Tracking of OpenOps recommendations started around Mar 2025.

What are some alternatives?

When comparing Keap and OpenOps, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Kubecost - Kubecost provides real-time, cloud-agnostic cost visibility and insights for teams using Kubernetes, helping you continuously reduce your infrastructure costs.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Flowlu - All-in-one work management platform for team collaboration.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Kustomize - Kustomize is an intelligent Kubernetes native configuration management software that comes with the manifestation to add, remove, or update configuration options without the need for forking.