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Keap VS ExpressJS

Compare Keap VS ExpressJS and see what are their differences

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Contents:
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  2. » Reviews
  3. » Alternatives

Keap logo Keap

Grow Sales. Save Time. Get Organized.

ExpressJS logo ExpressJS

Sinatra inspired web development framework for node.js -- insanely fast, flexible, and simple
  • Keap Landing page
    Landing page //
    2023-10-11

Wish you had eight arms? Us too. That’s why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.

  • ExpressJS Landing page
    Landing page //
    2021-10-14

Keap features and specs

  • Comprehensive CRM Integration
    Keap offers robust CRM functionalities, allowing businesses to manage contacts, tasks, and communications seamlessly in one platform.
  • Automation Capabilities
    Keap provides powerful automation tools for marketing and sales, helping businesses save time by automating repetitive tasks such as follow-ups and email campaigns.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that makes it easy for users of all technical levels to navigate and utilize its features effectively.
  • Email Marketing
    Keap includes robust email marketing features, allowing businesses to create, send, and track email campaigns with ease.
  • Support and Resources
    Keap offers extensive customer support and a wealth of resources, including tutorials, webinars, and a dedicated customer success team.

Possible disadvantages of Keap

  • Pricing
    Keap can be expensive, particularly for small businesses or startups with limited budgets, as its plans may be costlier compared to other CRM solutions.
  • Learning Curve
    Despite its user-friendly interface, Keap has a learning curve, especially for those who are new to CRM software or marketing automation.
  • Limited Customization
    Some users may find the customization options limited, particularly when compared to more flexible CRM systems that allow for extensive customization.
  • Email Limits
    There are limits on the number of emails that can be sent per month depending on the plan, which might be restrictive for businesses with large email marketing needs.
  • Reporting
    The reporting and analytics features, while functional, may not be as advanced or detailed as those offered by specialized analytics tools or higher-end CRM systems.

ExpressJS features and specs

  • Fast Setup
    ExpressJS provides a minimal and flexible framework that allows rapid setup and development of web and mobile applications.
  • Middleware Support
    ExpressJS has a robust middleware system, allowing developers to add reusable functions to the request-handling pipeline.
  • Extensibility
    ExpressJS is highly extensible through third-party libraries and built-in functionality, catering to the needs of various applications.
  • Performance
    Due to its minimalist core, ExpressJS provides efficient performance and is capable of handling a high number of requests per second.
  • Community and Ecosystem
    A large and active community provides extensive documentation, support, and a wide array of open-source packages to extend functionality.
  • Flexibility
    Compared to full-stack frameworks, ExpressJS gives developers the freedom to structure their applications as they see fit.
  • Compatibility
    ExpressJS works seamlessly with various template engines, databases, and other frameworks, making it versatile for different project requirements.

Possible disadvantages of ExpressJS

  • Minimalist Core
    The minimalist nature of ExpressJS may require additional time and effort to integrate required plugins and libraries for specific features.
  • Learning Curve
    While ExpressJS is straightforward, mastering the middleware pattern and effective usage can have a learning curve for new developers.
  • Callback Hell
    Developers can encounter 'callback hell' due to nested callback functions, though this can be mitigated using Promises and async/await in modern JavaScript.
  • Lack of Convention
    Unlike opinionated frameworks, ExpressJS lacks conventions, which can lead to inconsistent code structure and maintenance challenges across different projects.
  • Security
    ExpressJS does not have built-in security features and relies on third-party solutions, requiring developers to be vigilant about applying best security practices.
  • Scalability
    While ExpressJS can handle high traffic, building and maintaining a highly scalable application might require significant additional effort, particularly in terms of codebase organization and resource management.

Analysis of Keap

Overall verdict

  • Keap is generally good for small to medium-sized businesses looking for an all-in-one solution for CRM and marketing automation. It is particularly beneficial for businesses that want to automate repetitive tasks and enhance customer communication without dealing with complex software.

Why this product is good

  • Keap is considered a strong option in the CRM and marketing automation space due to its user-friendly interface, robust automation capabilities, and suite of tools that help small businesses manage their customer relationships more effectively. It offers lead management, email marketing, invoicing, appointment scheduling, and more, which can help streamline business operations.

Recommended for

    Small to medium-sized businesses, entrepreneurs, and sole proprietors who need a comprehensive platform for managing customer relationships and automating marketing tasks. It is especially valuable for businesses looking to grow their customer base and improve operational efficiency.

Analysis of ExpressJS

Overall verdict

  • ExpressJS is a highly recommended option for building web applications with Node.js. Its simplicity, extensive middleware options, and strong community support make it a solid choice for both beginners and experienced developers. However, it might not be the best fit for highly complex applications that require more opinionated frameworks with more built-in features.

Why this product is good

  • ExpressJS is a minimalist and flexible web application framework for Node.js. It provides a robust set of features for building web and mobile applications, making it a popular choice among developers.
  • It offers a thin layer of fundamental web application features, without obscuring Node.js features that developers use regularly.
  • ExpressJS has a large ecosystem of middleware to handle various tasks such as security, session management, and file uploads, which simplifies the development process.
  • It's known for its fast learning curve, which makes it particularly advantageous for developers who are new to backend web development but familiar with JavaScript.

Recommended for

  • Developers looking for a lightweight and flexible web framework for Node.js.
  • Projects where quick setup and ease of development are priorities.
  • Applications that require a custom architecture and a high degree of flexibility.
  • Teams who prefer to build their technology stack from the ground up and have control over the specific components used.

Category Popularity

0-100% (relative to Keap and ExpressJS)

Keap

ExpressJS

CRM
100 100%
CRM
0% 0
JavaScript Framework
0 0%
JavaScript Framework
100% 100
Sales
100 100%
Sales
0% 0
Developer Tools
0 0%
Developer Tools
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keap and ExpressJS

Keap Reviews

13 Best Email Marketing Software for Businesses in 2022
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task such as sending a newsletter is very complicated. InfusionSoft is super expensive, so you need to decide whether you need its high-performing technical capabilities or not.
Source: thenextscoop.com
Top 21 Salesforce’s Competitors and Alternatives
Keap offers marketing and sales software for small businesses. For 20 years, Keap empowered entrepreneurs by helping them manage customer relationships and leverage email marketing to grow sales. The company has around 650 employees and generates over $100 million annually.
Source: bstrategyhub.com
7 Salesforce Alternatives You Need To Check Out Now
The mobile version of InfusionSoft is quite efficient and encompasses only the basic levels of marketing sales features and a simple payments integration. It further offers the convenience of accessing your sales and marketing data on the go.
Source: sprout24.com
The 36 Best Marketing Automation Tools to Use in 2020
Keap is a platform built for solopreneurs and small service businesses. It offers useful automation features for service businesses. Still, It lacks some crucial features like product messaging and integrations with tools like Segment.com and Stripe, to be a viable choice for a software company.
Source: encharge.io
6 HubSpot Alternatives You Should Switch To Now
CRM: Manage your important data on leads and customers all in one place, the handy Infusionsoft dashboard. If you use Infusionsoft’s marketing and sales automation, this information is viewable on the CRM dashboard as well.
Source: www.emarketinghacks.com

ExpressJS Reviews

Top JavaScript Frameworks in 2025
Express.JS is used to create Restful APIs, which is useful for accepting requests from the front end and sending the appropriate response. Express.JS supports Node.js, which is one of the best reasons developers choose to use it. Moreover, debugging becomes faster and helps in finding errors in less time.
Source: solguruz.com
The 20 Best Laravel Alternatives for Web Development
Express.js — or Express for the cool cats — is Node.js’s minimalist wingman. It’s the train tracks for your web app, setting the path, defining the stops, but letting you drive the engine.
Source: tms-outsource.com
Top 9 best Frameworks for web development
The best frameworks for web development include React, Angular, Vue.js, Django, Spring, Laravel, Ruby on Rails, Flask and Express.js. Each of these frameworks has its own advantages and distinctive features, so it is important to choose the framework that best suits the needs of your project.
Source: www.kiwop.com
9 Best JavaScript Frameworks to Use in 2023
Additionally, Express.js v4 now comes with built-in middleware for handling AJAX requests from the client side, making it even easier to get started without having to worry about 3rd party libraries. Express.js is a great tool for quickly building out web applications and APIs in Node.js.
Source: ninetailed.io
JavaScript: What Are The Most Used Frameworks For This Language?
Express.JS is a popular open-source web application framework for Node.JS, which is a server-side JavaScript runtime environment. Express.JS provides a simple, flexible and scalable way to build web applications and APIs using Node.JS. It is known for its minimalist and unimposing approach, which means it provides a basic set of features and tools but allows developers to...
Source: www.bocasay.com

Social recommendations and mentions

Based on our record, ExpressJS seems to be a lot more popular than Keap. While we know about 470 links to ExpressJS, we've tracked only 3 mentions of Keap. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keap mentions (3)

  • Looks Like Active Campaign is Going Through Some Drama
    The competitors like Groundhogg and Keap are going to get some "switchers". Folks looking to stay on a budget, especially in times of economic uncertainty are going to look for good alternatives. Source: over 2 years ago
  • What are some of your favorite tools?
    Here's a few: • BuzzSumo - a great tool for getting content insights on any topic (content strategy, influencer marketing, etc.) • ActiveCampaign - CRM, marketing, and e-mail marketing automation for e-com, B2C AND B2B • Keap - simple automation for sales and marketing • Bitrix24 - good CRM for beginners (solid free plan). Source: about 3 years ago
  • How to get started with CRM automation (with 3 no-code workflow ideas) 👥
    Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. The Keap node and Keap Trigger node allow you to manage companies, contacts, contact notes and tags, ecommerce orders and products, emails, and files. - Source: dev.to / over 3 years ago

ExpressJS mentions (470)

  • 🔥 Why Everyone Is Talking About HTMX: The Game-Changer for Web Development
    🌍 Who Should Use HTMX? ✅ Django / Flask / Rails developers ✅ Express / Node.js backend lovers ✅ Fullstack devs who want LESS frontend headache ✅ Teams jo SSR + SEO ko priority dete hain. - Source: dev.to / 5 days ago
  • Not a Middy Fan
    Express.js was created around the time callbacks were _the_ architecture in Node.js. The world, including UI, quickly found callbacks do not compose well, and void return values are hard to test because of side-effects. Promises were created so you could compose functions, but still have control where your side-effects go. This negates the need for middlewares / callbacks. - Source: dev.to / 15 days ago
  • Experimental Devvit Web Views
    The Devvit team just announced a new experimental way to build WebView based apps for Reddit. Previously only static HTML/JS/CSS could be used. With this new version, it is possible to run server-side code through Node including spinning up an Express server. - Source: dev.to / 19 days ago
  • How to Handle File Uploads with Node.js and Express - Multer Edition
    Basic knowledge of JavaScript and Express. - Source: dev.to / 21 days ago
  • Reusable API proxy in just a few lines of JavaScript
    The basis of my small API proxy is the NPM package http-proxy-middleware from Steven Chim, which I utilized to build a system that can be used via configuration for various endpoints and that runs on a server under the Node.js framework Express. - Source: dev.to / about 1 month ago
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What are some alternatives?

When comparing Keap and ExpressJS, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Node.js - Node.js is a platform built on Chrome's JavaScript runtime for easily building fast, scalable network applications

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Ruby on Rails - Ruby on Rails is an open source full-stack web application framework for the Ruby programming...

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Django - The Web framework for perfectionists with deadlines

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